For the 501(c)(3), see Color of Change Education Fund (Nonprofit)
Color of Change is an online organizing organization created by the Obama administration’s former “green jobs czar” Van Jones and the former director of grassroots mobilization for MoveOn.org, James Rucker, in 2005. Jones and Rucker formed the group to publicize President George W. Bush’s perceived neglect of African-American communities after Hurricane Katrina.
Color of Change’s web-based “campaigns” employ petitions, shareable social media images, and corporate boycotts to advocate for liberal policies. Color of Change has run campaigns that seek to attack conservative individuals, silence conservative media pundits, and defund conservative organizations.
Color of Change also uses its campaigns to advocate for left-of-center criminal enforcement and domestic policies. In recent years the organization has pushed to eliminate “stand your ground” self-defense laws  and reduce prison sentences. The organization has also pushed for tax increases, higher government spending,government-controlled healthcare, race-based environmentalist legislation,  and a number of labor handouts including both state and federal minimum wage increases.
On September 1, 2005, Moveon.org’s then-director of grassroots mobilization James Rucker and future Obama administration environmental policy aide Van Jones created ColorOfChange as an offshoot from the Citizen Engagement Laboratory (CEL), in response to what they perceived as neglect of black Americans by President George W. Bush’s relief and restoration efforts.
Described as a “MoveOn for black people” and an “online civil rights group” the organization uses internet tools to advocate for liberal policies that “advance the power and political strength of Black people.” 
Color of Change engages its members through internet-based “campaigns” such as petitions, shareable social media images, or corporate boycotts.  Color of Change’s campaigns have often opposed conservative politicians, and sought to silence conservative media advocates, and organizations.
Dave Weigel wrote in Slate that Color of Change’s campaigns follows a predictable strategy, whereby the organization first targets a conservative it accuses of racial animus then “demand[s] that the conservative lose his platform” and finally “melt[s] the phones and inboxes until victory.”
Nomination of Samuel Alito
In 2006, Color of Change ran a petition campaign opposing President George W. Bush’s nomination of Samuel Alito to the Supreme Court.
In 2007, the organization condemned Fox News claiming that the news organization “consistently attacked Black people” and sought to “shame” the Congressional Black Caucus Institute into dropping out of a planned partnership with Fox News to co-host presidential debates.
Color of Change, in partnership with CREDO Action, submitted over 125,000 petitions that pushed executives at ABC News and its parent company Disney to disallow conservative blogger Andrew Breitbart from participating in ABC’s 2010 election night coverage.
American Legislative Exchange Council
Also see American Legislative Exchange Council (ALEC) (Nonprofit)
In 2011, in association with the Center for Media and Democracy, Common Cause, and People for the American Way, Color of Change launched a campaign urging businesses to stop funding the American Legislative Exchange Council (ALEC) — an association of state legislators supporting free-market policies.
Also see Southern Poverty Law Center (Nonprofit)
In 2018, Color of Change launched its “Bloodmoney” campaign to halt financial service and credit card companies like Discover, Visa, American Express, and Mastercard from processing payments to conservative organizations falsely accused of being “hate groups” by Color of Change and the Southern Poverty Law Center (SPLC).
The group accused payment processing companies of “profit[ing] from white supremacy by tolerating the use of their services by hate groups,” falsely linking conservative organizations to the June 2015 shooting of an African American church in Charleston, South Carolina by white supremacist Dylann Roof, and violence at the 2017 Unite the Right rally by white supremacists in Charlottesville, Virginia.
In September 2018, it was reported that Color of Change pressured Mastercard into refusing to process donations to the conservative David Horowitz Freedom Center, a decision that was later reversed following public outcry. Color of Change’s list of supposed “white nationalist groups” closely matched that of the Southern Poverty Law Center’s “thoroughly discredited list of hate groups, while excluding black racist groups, such as Louis Farrakhan’s Nation of Islam, from the list”:
“Even so, the list of ‘white supremacists’ that Color of Change had tried to force credit card companies to stop doing business with included a black church, organizations run by Jews, Arabs, and former Muslims, not to mention the American College of Pediatricians.”
2008 Presidential Election
In 2008, Color of Change ran a letter writing campaign against 2008 Republican presidential nominee John McCain alleging that his campaign was “relying on a strategy of race-baiting and fear-mongering.”
2016 Presidential Election
In 2016, Color of Change called upon businesses to boycott the Republican National Convention. The organization’s former executive director and now president, Rashad Robinson, claimed that any company that gave money to the 2016 RNC was perpetuating “white supremacy.”
Color of Change has run a large number of campaigns to weaken state-level law enforcement measures. Color of Change’s current criminal enforcement policy campaigns seek to end the practices of cash bail and probation.
One of the organization’s first campaigns in 2007 raised funds for the legal defense of six African-American students charged with the beating of a high-school student in Jena, Louisiana.
Color of Change waged a multi-state campaign to eliminate “stand your ground” self-defense laws after the contested shooting of an African-American Florida teenager.
Outside criminal justice policies, Color of Change opposed President Donald Trump’s attempts to repeal Obamacare supported so-called “Medicare for All” legislation which would institute a government-controlled healthcare system. The organization has also advocated against so-called “environmental racism” and called for strict environmentalist legislation.
Color of Change has called for a number of labor handouts including both stateand federal minimum wage increases.Additionally the organization ran a corporate campaign against Walmart calling upon the company to enact a $15 minimum wage.
In 2013, Color of Change was reported to be a partner in the Democracy Initiative, an informal gathering of approximately 35 liberal advocacy groups that came together to organize their advocacy efforts on an array of liberal issues. Other groups in the Democracy Initiative included the League of Conservation Voters, the AFL-CIO, SEIU, Common Cause, Voto Latino, Demos, People for the American Way, National Wildlife Federation, the Center for American Progress, and the United Auto Workers (UAW). 
Color of Change has made a number of statements in support of their liberal agenda that were subsequently found to be untrue.
In 2014, left-leaning fact-checker Politifact found a Color of Change flyer claiming that Republicans were “trying to impeach our president” (at the time, Barack Obama) to be “mostly false.” 
In 2010 the blog NewsBusters, a project of conservative media watchdog group the Media Research Center, called attention to the fact that in its “Turn Off Fox” campaign, Color of Change relied upon demonstrable falsehoods to criticize Fox for the same behavior.
Democratic Party Activism
During the 2008 presidential campaign Color of Change circulated a letter and petition “promising that the Democrats will pay a ‘political price’ if they overturn the will of black and young voters and choose Sen. Hillary Rodham Clinton (N.Y) as the party’s nominee over Sen. Barack Obama (Ill.).”
In 2016, Color of Change’s executive director said that neither Color of Change nor Color of Change PAC takes money from big corporations. However, the Washington Times reported that liberal billionaire George Soros gave $500,000 to Color of Change in 2015. 
Van Jones, who would go on to be an Obama White House aide and commentator for CNN, co-founded the Color of Change. Before he adopted a more temperate public image, Jones associated with left-wing extremism. Jones admitted in 2005 that he had been a communist and “rowdy nationalist,” referring to his participation in 1992 Rodney King protests as a law school student.
In March 2009, the Obama administration appointed Jones as his Special Advisor for Green Jobs, commonly sloganized as “green jobs czar.” Roughly six months later, Jones resigned from his post due to a revelations of his background, which was too radical to be associated with the administration. The Washington Post noted: “His involvement with the now-defunct Bay Area radical group Standing Together to Organize a Revolutionary Movement (STORM), which had Marxist roots, also emerged as an issue. And on Saturday, his advocacy on behalf of death-row inmate Mumia Abu-Jamal, who was convicted of fatally shooting a Philadelphia police officer in 1981, threatened to further deepen the controversy.”
James Rucker is a co-founder and former president of the Color of Change. In addition, Rucker helped start the Citizen Engagement Laboratory (CEL) in 2008, which builds on the work of Color of Change and helps to finance it.
For two years starting in 2003, Rucker worked as director of MoveOn.org’s grassroots mobilization. He continues to serve MoveOn.org Civic Action as one of its board members. Rucker is also on the board of the controversial left-wing Southern Poverty Law Center (SPLC).
Rashad Robinson is the current president of the 501(c)(3) arm of Color of Change, the executive director of Color of Change Education Fund, and he previously served as senior director of programs for the Gay and Lesbian Alliance Against Defamation (GLAAD).
Keith Goodman is Chief of Staff and Operations for the Color of Change groups. Goodman previously worked for the AFL-CIO, developing targeting strategies for the 2004 election; the Democratic National Committee; and the 2008 Presidential campaign of Barack Obama. He also worked from 2009 to 2011 for former U.S. Vice President Al Gore’s Alliance for Climate Protection, which is now a part of the Climate Reality Project.