ActBlue Civics is the 501(c)(4) arm of the left-of-center pass-through political action committee ActBlue and its 501(c)(3) pass-through affiliate ActBlue Charities. ActBlue Civics functions as a fundraising platform that facilitates donations to other 501(c)(4) left-leaning activist organizations.
The ActBlue website was launched in 2004 by Ben Rahn and Matt DeBergalis as a fundraising platform for left-wing nonprofits, liberal political candidates, and Democratic-aligned PACs. ActBlue Civics was formed eight years later in 2012. According to its own estimates, ActBlue has helped to raise $2.4 billion for its clients since its creation.
ActBlue is divided into three components, each of which deals with a specific type of donation. ActBlue Non-Federal deals with PAC contributions, ActBlue Civics manages contributions to 501(c)(4) social welfare organizations, and ActBlue Charities manages contributions to 501(c)(3) nonprofits.
In addition to publishing its list of clients on its website for donors’ ease-of-use, ActBlue also stores contributors’ credit card information, which “reduces the friction involved in filling out donation forms to a single click.”
ActBlue provides grassroots fundraising software that allows its clients to maximize their impact. These tools are available on all three of their platforms. ActBlue also “run randomized experiments to increase the efficiency of its donation forms.”
Act Blue Civics has served a number of left-of-center 501(c)(4) clients, including the Center for American Progress Action Fund, American Civil Liberties Union, America Votes, National Organization for Women, Planned Parenthood Action Fund, NARAL Pro-Choice America, Democratic Socialists of America, Alliance for Justice Action Campaign, MoveOn.org Civic Action, Priorities USA Action, and Demand Justice.