New Jersey Policy Perspective

New Jersey Policy Perspective is a left-of-center policy advocacy organization focused primarily on state-level issues in the state of New Jersey. The organization advocates for left-of-center positions on racial and economic issues, immigration policy, and climate change. 1 The organization is a member organization of the Economic Analysis and Research Network (EARN). It is also closely aligned with a number of labor unions and receives funding from numerous unions in the state of New Jersey, and from member unions of the AFL-CIO.2

At-A-Glance

Issue Areas: Multi-Issue Advocacy
Website: www.njpp.org
Board Chair:

Jun Choi

President:

Brandon McKoy

Location: Trenton, NJ View on map
Tax ID: 22-3492715
Most Recent Filing: 2024
Budget (2024): Assets: $3,799,390 Revenue: $1,900,626 Expenses: $1,781,785

Contents

    Labor Advocacy

    New Jersey Policy Perspective is a member organization of EARN, a left-of-center umbrella group for pro-labor organizations. The coalition is a project of the Economic Policy Institute, a left-of-center organization aligned with numerous labor unions. 2

    NJPP was one of more than 100 organizations to sign a letter supporting the Raise the Wage Act of 2017. The Raise the Wage Act was a failed bill introduced by Sen. Patty Murray (D-WA) and Sen. Bernie Sanders (I-VT), and would have increased the federal minimum wage rate to $9.25-per-hour in 2017, and to $15 by 2024. The letter was signed by numerous labor unions and labor-aligned organizations such as the AFL-CIO, SEIU, AFSCME, AFT, and Jobs With Justice. It was also signed by numerous large left-of-center thinktanks and organizations such as the Center for American Progress, the NAACP, the Southern Poverty Law Center, and the Center for Popular Democracy. 3

    Immigration Policy

    New Jersey Policy Perspective supports liberal expansionist immigration policy. The organization’s website states that, “New Jersey’s long-term success is inextricably linked to the success of its immigrants, regardless of their documentation status. Public policy must reflect this reality.” 4 The organization calls for the removal of ICE centers in the state of New Jersey, and instead argues for “fair and welcoming” policies that equate to reduced cooperation between local police forces and ICE. 5

    Health Care

    NJPP advocates for “healthcare-for-all” policies in the state of New Jersey and pushes for an increase in Medicare funding for ethnic minority communities in the state. Included in its model for health care reform, the organization pushes for increased access to abortions in ethnic minority communities, arguing that “Access to reproductive health care is critical to advancing economic justice.” Furthermore, the organization opposes abortion restrictions such as waiting periods and ultrasound exams. 6

    Race-Based Policy

    NJPP supports a number of race-based hiring policies within state-funded industries. Notably, the organization’s education policy analyst, Mark Weber, argued in a 2021 article that the state needs to hire fewer white teachers and hire more ethnic minority teachers. Weber argues that the state needs to limit charter school availability, increase the number of public schools, and create strict racial quotas to limit parental choice. 7

    NJPP also advocates for an end to a “war on drugs,” arguing that it affects ethnic minorities at a much higher rate than white people. The organization claims that law enforcement uses drug laws as a weapon to “kill people of color.” It also claims that the war on drugs is “rooted in the legacy of slavery and racial politics.” NJPP pushes for the decriminalization of many drugs and for the liberalization of criminal sentencing laws relating to drugs. 8

    People

    Brandon McKoy is the president of New Jersey Policy Perspective. McKoy was compensated 105,596 in 2019. 9 McKoy previously served as a fellow, and later New Jersey chapter deputy director of the New Leaders Council, a left-of-center organization that offers training and other programs for liberal political leaders. McKoy also served as a member of the transition team for New Jersey Gov. Phil Murphy (D), who succeeded Gov. Chris Christie (R) in 2018. 10

    Jon Shure is the vice-chair of the board of directors and the founder of NJPP. Prior to joining the board, Shure served as the director of communications for the Center on Budget and Policy Priorities, a left-of-center organization aligned with labor unions and other liberal organizations that advocates across a broad array of issues. 11

    Marcia Marley is the is the chair of the board of directors of NJPP. Marley is the founder and president of BlueWaveNJ, a left-of-center organization that advocates for Democratic candidates in the state of New Jersey and pushes a number of left-of-center and liberal issues. 12

    Funding

    New Jersey Policy Perspective operated on a reported budget of $1,399,867 in 2019. The Organization reported net assets of $1,363,955 in the same year. 13

    NJPP has received large grants from numerous left-of-center grantmaking organizations. The organization received $100,000 in 2019 from the Rockefeller Foundation,14 $45,000 from Open Society Foundations,15 and $30,000 in 2016 from the Annie E. Casey Foundation. 16 The organization has also received significant grants from labor unions and labor aligned organizations including $185,000 in 2018 and $135,000 in 2017 from the New Jersey Education Association, a labor union representing schoolteachers in New Jersey. 17 It also received $10,000 in 2016 from Communications Workers of America, a large AFL-CIO member union. 18

    Financial Statistics

    Total Assets

    Total Revenue

    Total Expenses

    YearTotal AssetsTotal RevenueTotal ExpensesFiling
    2024 $3,799,390 $1,900,626 $1,781,785 View
    2023 $3,455,158 $2,518,346 $1,466,988 View
    2022 $2,216,065 $1,409,047 $1,497,263 View
    2021 $2,473,574 $1,855,020 $1,269,193 View
    2020 $1,823,479 $1,493,405 $1,122,426 View

    Prior year filings: 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011

    Revenue Detail

    Expenses Detail

    Employee Compensation

    • Number of Employees: 12

    Highest Earning Employees

    EmployeeTitleTotal Compensation
    Nicole RodriguezPresident$144,395

    Grant Activity

    All-time grants received statistics from Candid dataset:

    • Total Grant Value: $18,130,273
    • Number of Grants: 224
    • Number of Funders: 50

    Selection of highest value grants received from the last seven years:

    AmountYearFunderSubject
    $300,0002025 Robert Wood Johnson Foundation
    $300,0002024 Robert Wood Johnson Foundation82246 GENERAL OPERATING SUPPORT FOR NEW JERSEY POLICY PERSPECTIVE, 2024-2025
    $300,0002023 Robert Wood Johnson FoundationTo provide general operating support for New Jersey Policy Perspective, 2023-2024.
    $300,0002022 Robert Wood Johnson FoundationTo provide general operating support for New Jersey Policy Perspective, 2022-2023.
    $300,0002021 Robert Wood Johnson FoundationTo provide general operating support to New Jersey Policy Perspective, Inc.
    $250,0002023 Robert Wood Johnson FoundationTo support the For the Many campaign to educate N.J. coalitions about the New Jersey state budget.
    $225,0002024 Robert Wood Johnson Foundation82248 STRENGTHENING N.J. POLICY PERSPECTIVE IN INCREASING ORGANIZATIONAL CAPACITY AND BUILDING A DURABLE COALITION TO SECURE A MORE INCLUSIVE STATE BUDGET
    $192,5002023 United States Energy FoundationTO SUPPORT EDUCATION AND OUTREACH TO BUILD A CLEAN ENERGY FUTURE.
    $155,0002020 Center on Budget and Policy PrioritiesGeneral Support Grant
    $150,0002020 Center on Budget and Policy PrioritiesGeneral Support Grant
    $140,0002021 Center on Budget and Policy PrioritiesState Opportunities Project
    $125,0002024 Skyline FoundationGENERAL SUPPORT
    $125,0002024 The Fund for New JerseyTO PROMOTE A MORE TRANSPARENT STATE BUDGET PROCESS THAT PRIORITIZES THE NEEDS OF NEW JERSEY RESIDENTS.
    $125,0002023 The Fund for New JerseyFor New Jersey Policy Perspective to advance public policies that center communities of color and to advocate for a more equitable New Jersey. (httpwww.njpp.org).
    $125,0002022 The Fund for New Jerseyto develop innovative policy ideas through evidence-based independent research, advocacy, strategic communications, and collaboration with partners to achieve a shared vision of economic justice.
    $125,0002021 The Fund for New JerseyTo develop innovative policy ideas through evidence-based independent research, advocacy, strategic communications, and collaboration with partners to achieve a shared vision of economic justice.
    $125,0002020 The Fund for New JerseyNew Jersey Policy Perspective: a $125,000 regular grant to drive policy change to foster shared prosperity, racial equity, and a more just New Jersey economy through evidence-based independent research, analysis, and strategic communications. (HTTP://WWW.NJPP.Org/).
    $118,2552021 Princeton Area Community Foundationgeneral support
    $101,5002023 Geraldine R Dodge Foundation IncGENERAL OPERATING SUPPORT
    $101,0002024 Geraldine R Dodge Foundation IncGENERAL OPERATING SUPPORT
    $101,0002022 Geraldine R Dodge Foundation IncGENERAL OPERATING SUPPORT
    $100,0002025 Geraldine R Dodge Foundation Inc
    $100,0002024 The Annie E. Casey FoundationSupport income and work supports for young people in New Jersey
    $100,0002024 Hopewell FundCIVIL RIGHTS, SOCIAL ACTION, ADVOCACY
    $100,0002021 Center on Budget and Policy PrioritiesState Opportunities Project

    All-time grants given statistics from Candid dataset:

    • Total Grant Value: $224,278
    • Number of Grants: 5
    • Number of Recipients: 3

    Selection of highest value grants given from the last seven years:

    AmountYearFunderSubject
    $82,0002024 Make the Road New JerseyFor The Many, Casey Fdn & ESP subgr
    $72,2782020 Make the Road New Jerseyimprove Earned Income Tax Credit and support for Steering Committee
    $35,0002022 Salvation and Social Justicesupport hiring of a communications asst
    $20,0002024 TIDES FOUNDATIONFor The Many Coalition
    $15,0002023 Make the Road New JerseyEXPAND EITC & CTC

    References

    1. “Issues.” NJPP. Accessed June 7, 2021. https://www.njpp.org/issues
    2. “Our Members.” EARN. Accessed June 7, 2021. https://earn.us/members/new-jersey-policy-perspective/
    3. “Statements of support for the Raise the Wage Act.” NELP.org. Accessed June 7, 2021. https://www.nelp.org/wp-content/uploads/2017-Raise-The-Wage-Act-sign-on-statement.pdf
    4. “Immigrants’ Rights.” NJPP. Accessed June 13, 2021. https://www.njpp.org/issues/immigrants-rights/
    5. “Cooperation with ICE Deepens Racial and Economic Disparities in New Jersey.” NJPP. March 24, 2021. Accessed June 7, 2021. https://www.njpp.org/publications/blog-category/cooperation-with-ice-deepens-racial-and-economic-disparities-in-new-jersey/ 
    6. “Protecting Roe V. Wade is Not Enough.” NJPP. January 22, 2020. Accessed June 7, 2021. https://www.njpp.org/publications/blog-category/protecting-roe-v-wade-is-not-enough/
    7. “The ‘Whitening’ of Camden’s Teachers.” Weber, Mark. NJPP. February 11, 2021. Accessed June 11, 2021. https://www.njpp.org/publications/report/the-whitening-of-camdens-teachers/
    8. “Abolishing the Racist War on Drugs in New Jersey.” NJPP. July 27, 2020. Accessed June 7, 2021. https://www.njpp.org/publications/blog-category/abolishing-the-racist-war-on-drugs-in-new-jersey/
    9. New Jersey Policy Perspective, Return of Organization Exempt from Income Tax (Form 990), 2019. Part VII.
    10. “User Profile: Brandon McKoy.” LinkedIn.com. Accessed June 7, 2021. https://www.linkedin.com/in/brandonmckoy/
    11. Rachel Darwin. “Taft Communications Senior Director Jon Shure Honored by New Jersey Policy Perspective.” Patch.com. March 28, 2017. Accessed June 29, 2021. https://patch.com/new-jersey/lawrenceville/taft-communications-senior-director-jon-shure-honored-new-jersey-policy.
    12. “Mission.” BlueWaveNJ. Accessed June 7, 2021. https://www.bluewavenj.org/about
    13. New Jersey Policy Perspective, Return of Organization Exempt from Income Tax (Form 990), 2019. Part I.
    14. “Grants Made.” Rockefeller Foundation. Accessed June 7, 2021. https://www.rockefellerfoundation.org/grant/grant-2019-148/
    16. Annie E. Casey Foundation, Return of a Private Foundation (Form 990PF), 2016. Part XV.
    17. 2017-2018 Form 990 IRS Returns of Organization Exempt from Income Tax: New Jersey Education Association.
    18. 2016 IRS 2016 IRS Form 990 Return of Organization Exempt from Income Tax: Communications Workers of America (AFL-CIO). Schedule I, Part II: Grants Made.