Way to Win

Way to Win is an umbrella LLC doing business under the name “Way to Win,” but registered under the name New Future Project, LLC that is made up of four constituent nonprofit parts, the flagship of which appears to be Way to Win Action Fund. The group also includes Way to Rise, a charitable organization; Way to Lead PAC; and the Valiente Fund, a donor fund housed within Way to Rise. ^{2 3}

Background

Way to Win was formed in 2017 by Tory Gavito and Jenifer Fernandez Ancona as a left-of-center election-focused activist organization. Under the umbrella of an LLC, the group contains four constituent parts: Way to Win Action Fund, Way to Rise, Way to Lead PAC, and the Valiente Fund. The group has raised and spent millions of dollars around the country in multiple election cycles, cumulatively spending $57.5 million in the 2023-2024 election cycle alone. ²

Organization Philosophy

Way to Win is left-of-center and brands itself as promoting “progressive” candidates and policies. It identifies its founders and leadership by highlighting their race, sex, and ethnicity. ⁴

Post-2024 Outlook

Following President Donald Trump’s reelection in November 2024, Way to Win CEO Tory Gavito was interviewed at the end of February of 2025 by Inside Philanthropy regarding the outcome, claiming that, “Saving democracy as a platform fell flat because people clearly feel the system is failing them. Most people have people they know who are struggling, the system is not working for them, and when we talk to them, do we talk to them first about fighting for democracy?” ²  Gavito further claimed that the “rightward shift” towards Trump was more because voters stayed home and that her group was researching whether “BIPOC and Gen Z voters” chose to take “a chance on Trump because the system isn’t working for them.” ²

In October 2025, Way to Win hosted “Persuasion 2025,” a gathering of Democrat Party leaders and staff in an effort to propose solutions to increase Democrat victories in the 2026 midterm elections and 2028 presidential elections by adopting further-left policy stances. Way to Win co-founder Jenifer Fernandez Ancona argued “We cannot continue to be the more palatable party or the lesser of two evils. We need to try to think bigger … and we don’t have to compromise our values in order to win…there’s the theory that we’ve gone too far left … but I think there’s possibly other theories of the case…we’ve been trying a lot of those strategies for a while now, and coming up short.” ⁵ The gathering also hosted panels and discussions on specific policy issues such as “Grappling with Gaza, U.S. Politics and the Need for Moral Courage,” “Persuasion Across the Anti-MAGA Coalition,” “Culture to Political Content, Persuading Audiences Online,” and ““Economic Storytelling: Reaching the Working Class.” Congressional Democrats that were present included Sen. Chris Van Hollen (D-MD), Rep. Greg Casar (D-TX) and Rep. Lateefah Simon (D-CA). Other left-of-center activists that attended included “Republican Voters Against Trump” head Sarah Longwell, researcher Anat Shenker-Osorio, Blue Dog Action Fund senior advisor Phil Gardner, Faiz Shakir, the campaign manager for Sen. Bernie Sanders (I-VT)’s 2020 presidential campaign; Zohran Mamdani NYC mayor campaign strategist Morris Katz; and Democratic Party activist Qasim Rashid. ⁵

Political Activities

Plan to Win

In the leadup to the 2020 election, Way to Win published the “Plan to Win,” an in-depth strategy guide for Democrats to regain control of the White House, U.S. Senate, and several state governments. ¹ The most detailed portions of the plan were shared only with left-of-center member organizations, but the publicly available summary shows that the plan focused on elections in eleven states, including Arizona, Georgia, North Carolina, Texas, Florida, Michigan, Pennsylvania, Colorado, Minnesota, Nevada, and Virginia. ¹

Beyond Trump

In 2021, Way to Win partnered with Data for Progress to produce “Beyond Trump: A Theory of Political Transition,” a report that used historical and present-day data to present an argument for shifting the Democratic Party’s policy in a far-left direction and a plan for how to do it. ⁶

The report’s central contention is that left-progressive activists need to build stronger nonprofit institutions to influence the Democratic Party and move it further left, rather than allowing the Democratic Party to direct the nonprofit base of support. The report also argues that the Republican Party is mainly pushed by outside institutions supporting conservative ideas, while the Democratic Party is directed by establishment politicians and party officials. The organization claims that, after winning the 2020 elections, it is just as vital that left-wing activists win “the battle for the soul of the Democratic party” against the more moderate center of the party. ⁶

Way to Lead PAC

Way to Win also operates an affiliated PAC called the Way to Lead PAC. ⁷ According to Federal Election Commission (FEC) reports, the PAC was the most active during the 2019-2020 election cycle, raising $2.4 million in contributions and spending $2.2 million. ⁸ Way to Lead received funding from a number of sources, including the Way to Lead Sate Power Committee, an affiliate of the Way to Lead PAC, and wealthy left-leaning mega-donors including Andrea E. Soros, Susan Pritzker, Rebecca Liebman, and Patricia Stryker. ⁹ Way to Lead made contributions to several left-leaning PACs, including the United We Dream PAC, the New South Super PAC, the CASA in Action PAC, and the WIN Justice PAC. ¹⁰ In total, Way to Lead contributed $1.4 million to other PACs, but also spent roughly $76,000 on its own advertisements attacking former President Donald Trump and supporting President Joe Biden. ^{8 11}

During the 2023-2024 election cycle, Way To Lead received $5,106,002. It spent $5,121,753, although $3,414,000 of this was transferred to other committees. The PAC itself only spent $94,997 directly in support of candidates, all of whom were Democrats. Of the funds transferred to other committees, the largest transfer of $550,000 was to the Working Families Party. ¹²

Way to Rise

Way to Rise is the charitable arm of the Way to Win organization. In a “halftime report” updating donors on the group’s activities in the middle of 2024, the group reported that it had spent $8,548,122 in grantmaking and program funding, mostly direct to other groups to mobilize support for left-of-center candidates. ¹³ Way to Rise claims to function as an intermediary that funds local organizations and provides overall strategic thinking. ¹⁴

Persuasion 2025

In 2025, Way to Win hosted “Persuasion 2025,” a gathering of progressive politicians and strategists described by Politico as “the progressive answer to WelcomeFest.” ¹⁵ The event urged Democrats to adopt a more left-leaning approach to regain political momentum. The organization’s electoral strategy and data analysis have drawn both attention and criticism; some analysts have questioned the accuracy of Way to Win’s post-2020 election report, which relied on modeled partisanship data to assess Latino voter behavior. As of October 2025, the group’s work continues to influence internal Democratic debates over messaging and outreach strategy. ¹⁶

Grantmaking

The Way to Win organization primarily functions as an intermediary by raising funds and then distributes that money to local organizations, specifically groups working in the “Sun Belt” of the U.S.  ²

In a preview of a “Presidential Playbook” created by Way to Win for the 2020 elections, the organization reported that in 2018, it “moved $22 million to flip the House and build a multiracial electorate.” ¹⁷ The organization’s 2018 public disclosures, however, indicate that the organization’s total expenses amounted to only $7 million that year, suggesting that Way to Win is involved in facilitating and directing substantial contributions from other organizations, rather than distributing funds from its own accounts. ¹⁸

During the 2020 election cycle, Way to Win announced that it had “moved $85 million this cycle,” nearly quadrupling its 2018 total. ¹⁹

Way to Win does make its own contributions to other left-leaning groups. Instead of making payments as grants, the organization pays large sums to other advocacy organizations through independent contractor consulting fees. The organization reported paying 24 different consultants just over $7 million in 2018, and $7.1 million to 32 different consultants in 2019. ^{18 20}

The limited disclosures available from 2018 show that Way to Win paid $725,000 to the Center for Community Change Action, $525,000 to the Democratic Party of Georgia, $427,000 to the Texas Organizing Project, $363,000 to Living United for Change in Arizona (LUCHA), and $345,500 to New Virginia Majority. ¹⁸

In 2019, Way to Win paid $859,666 in management fees to New Future Project, a for-profit corporation registered in California that shares Way to Win’s address and is owned by Leah-Hunt Hendrix, co-founder of Way to Win. ^{20 21} Way to Win also paid consulting fees of $500,000 to NEO Philanthropy Action Fund, $350,000 to the Texas Freedom Network, $350,000 to United for Respect, and $300,000 to the New Georgia Project Action Fund. ²⁰

According to information released by RealClear Investigations in March 2025, Way to Win reportedly spent $9.1 million on social media influencers and content creators to support former Vice President Kamela Harris’ 2024 presidential campaign. According to documents and WhatsApp messages, roughly 550 content creators were hired during the election cycle while passing over 6,000 pro-Harris and pro-Democratic posts on several social media platforms including X (formerly Twitter), Twitch, YouTube, Instagram, and TikTok. ²²

Funding

In the 2023-2024 election cycle, the Way to Win network of organizations spent a cumulative $57.7 million. A mid-year 2024 report claimed that Way to Rise had spent $8,548,122, the Way to Win Action Fund had spent $12,704,661, and the Way to Lead PAC had spent $665,000. ^{2 13}

In 2023, the Way to Win Action Fund reported $17,794,467 in revenue, of which the entire amount came from contributions and grants. It reported $15,676,810 in expenses, of which $8,661,600 was paid out in grants, $2,456,668 in outside management costs, and $3,469,205 in media narrative contracts. It ended the year with a net surplus of $2,117,657 and net assets of $4,547,531. ²³ Way to Win received $7.7 million in grants during 2018 and $12.2 million in 2019. ^{18 20}

In 2018, Way to Win received roughly $388,000 from Voqal, a lobbying nonprofit network which advocates for increased government regulation of public broadcasting, and its regional affiliates. ²⁴ The organization also received $250,000 from the Open Society Policy Center, a left-leaning lobbying group associated with the Open Societies Network, which is funded by billionaire George Soros. ²⁵

In 2019, Way to Win received $25,000 from the Sixteen Thirty Fund, a left-of-center nonprofit managed by philanthropic consulting firm Arabella Advisors. ²⁶

Leadership

Victoria (Tory) Gavito is the CEO of Way to Win. Gavito was also the founding executive director of the left-of-center Texas Future Project. ⁷

Way to Win is also led by co-founder Leah Hunt-Hendrix, who also owns the New Future Project and acts as an advisor to the Sister Fund, a private foundation tied to her family. ^{7 21}

Way to Win co-founder Jennifer Ancona also works at Way to Win as the chief strategy officer. Ancona also leads the Way to Lead PAC. Previously, Ancona has worked as vice president at the Women Donors Network, director of strategic communications at Citizen Engagement Laboratory, and as a consultant for Democracy Alliance. ⁷

Ashindi Maxton, executive director of the Donors of Color Network and board member at Voqal and the Texas Organizing Project, and Whitney Tymas, the leader of the Safety and Justice network of organizations and former board member of the Civic Participation Action Fund (CPAF), also sit on the Way to Win board of directors. ^{18 24}