StoryCorps

StoryCorps is a non-profit group that began in 2003 for the purpose of preserving voice recordings between everyday Americans. Founded through an alliance between the Library of Congress and Sound Portraits, it began with a recording booth in New York City’s Grand Central Terminal. 1 It archived over 600,000 voice interviews conducted between family or friends. 2

At-A-Glance

Issue Areas: Multi-Issue Advocacy
Website: storycorps.org
President:

David Isay

Formation:

2003

Location: Brooklyn, NY View on map
Tax ID: 13-3753011
Most Recent Filing: 2024
Budget (2024): Assets: $10,778,852 Revenue: $14,256,445 Expenses: $20,183,895

Contents

    While StoryCorps claims its mission is to create a world with greater compassion,3 its areas of focus align with left-of-center perspectives especially on identity-related issues. 4 StoryCorps concentrates on representing so-called “marginalized populations”5 including the Muslims, LGBT people, and Latinos, often broadcast on National Public Radio. 6

    Left-of-center groups like the John D. and Catherine T. MacArthur Foundation, the Rockefeller Foundation, and the Ford Foundation fund StoryCorps. 7 StoryCorps leadership includes  board chair Gara LaMarche, who was also the president of the left-of-center funding collective Democracy Alliance until late 2020. 8

    Background

    The Depression-era Works Progress Administration that documented workers’ projects reportedly inspired the creation of StoryCorps. Founded by President Dave Isay, it began with recording studios in places like Grand Central Station, then evolved to mobile studios. National Public Radio and the Corporation for Public Broadcasting financed the mobile booths. 9 The booths have visited hundreds of American cities where anyone can record an interview of another person for forty minutes. The recordings are archived in the Library of Congress and NPR’s Morning Edition features selected stories. 10

    Sound Portraits Productions, also founded by Dave Isay, was the predecessor to StoryCorps. It focused on what it considered to be voices of “neglected Americans” or those “surviving in the margins.” Issues it explored included “juvenile justice,” poverty, race, and imprisonment. The MacArthur Foundation funded Sound Portraits to produce a documentary called Ghetto Life 101 for distribution into thousands of classrooms. NPR also published its productions. 11

    Controversy

    Union Organizing

    StoryCorps management opposed a staff unionization effort. StoryCorps employees sought representation through Communications Workers of America (CWA) Local 1180 for improved pay, programming initiative influence, and organizational input. Isay protested the move, describing unionization as creating an adversarial and divisive culture. One employee described StoryCorps’ resistance as deploying “union-busting” tactics. Management engaged the National Labor Relations Board, and employees were subpoenaed, one of which called the experience intimidating. The Nation interpreted Isay’s opposition to the union’s implementation of higher pay as sullying “the joy and the love” StoryCorps’ workers would gain through their labors. 12

    National Public Radio

    NPR sparked controversy through the disingenuous framing of a StoryCorps recording as one of the author seeking amends. The recording portrayed the regret of an old man who as a young child stole $2 intended for his family’s Black maid. When she sought the payment, she was fired, and labeled as a thief, which affected her livelihood. The story caused audience furor including a statement that claimed NPR was irresponsible in its reporting. The listener suggested the author possessed “terrible evil” that damaged the maid’s family for generations. NPR was cast as too white for seeking to cleanse an old white man of his guilt. StoryCorps commented that American history has “countless stories like this one,” where similar abuse was dealt to many people of color and labeled as suspects solely due to their race. StoryCorps further believed that America’s racist history and white privilege were appropriate conversations. 13

    Initiatives

    While StoryCorps’ recordings are primarily open to the public interviews, it also promotes special interest initiatives targeting particular demographics or experiences. The focused topics includes the histories of teachers, military veterans, Latinos, African Americans, and those who experienced the World Trade Center attacks. 14 Others included an immigration project that included former New York Mayor Michael Bloomberg. 15

    StoryCorps partnered with Georgetown University to launch the American Pilgrimage Project, which explored and tagged interviews where religion was a theme. 16 StoryCorps initiated the Great Thanksgiving Listen by collaborating with schools and teachers to assign students a homework assignment of interviewing their elderly ancestors. The Justice Project was produced in 2017 that focused on prisoners. One Small Step is a 2018 venture to cross political boundaries. It partnered with Google and YouTube for a military personnel story project. In 2019, the Stonewall Outloud program focused on LGBT stories, and in 2020, StoryCorps launched a remote recording program to allow interviews during the pandemic. American Pathways began which focused on the experiences of refugees, Muslims, asylees, and immigrants. 17

    Recognition

    The MacArthur Award

    The left-leaning MacArthur Foundation awarded StoryCorps a $1 million prize. 18

    The Ted Talk Prize

    Dave Isay gave a “Ted Talk” explaining his goal of providing children access to StoryCorps through a mobile app to record stories of themselves with their relatives and friends. That presentation netted a $1 million Ted Prize that enabled StoryCorps to create and launch the app. 19

    Peabody Awards

    Dave Isay received six Peabody Awards for his work with StoryCorps. 10

    Financial Statistics

    Total Assets

    Total Revenue

    Total Expenses

    YearTotal AssetsTotal RevenueTotal ExpensesFiling
    2024 $10,778,852 $14,256,445 $20,183,895 View
    2023 $17,155,967 $16,768,514 $17,610,645 View
    2022 $15,561,336 $14,030,906 $14,285,068 View
    2021 $16,608,870 $12,121,023 $12,950,045 View
    2020 $18,335,440 $20,862,747 $10,816,183 View

    Prior year filings: 2015, 2014, 2013, 2012, 2011

    Revenue Detail

    Expenses Detail

    Employee Compensation

    • Number of Employees: 151

    Highest Earning Employees

    EmployeeTitleTotal Compensation
    Sandra ClarkCHIEF EXECUTIVE OFFICER$330,649
    Dave IsayFOUNDER & PRESIDENT$304,825
    Stacy MargolisCHIEF REVENUE OFFICER$296,464
    Martin OlsonMNG DIRECTOR, DIGITAL & TECH INNOVATION$188,275
    Ronald Marc GunzburgerCHIEF OF STAFF, OSS$176,018
    Lisa SteinCHIEF FINANCIAL & ADMIN OFFICER$171,935
    Chistopher NorrisCHIEF STRATEGY OFFICER$163,430
    Lisa Nelson-HaynesCHIEF PROGRAM OFFICER$159,189
    Michael GarofaloCHIEF CONTENT OFFICER$152,783

    Grant Activity

    All-time grants received statistics from Candid dataset:

    • Total Grant Value: $89,210,639
    • Number of Grants: 804
    • Number of Funders: 259

    Selection of highest value grants received from the last seven years:

    AmountYearFunderSubject
    $7,050,0002021 National Philanthropic TrustCULTURE & ARTS
    $7,000,0002020 MacKenzie ScottMacKenzie Scott made an unrestricted grant of $7,000,000 to StoryCorps. Mission: StoryCorps' mission is to preserve and share humanity's stories to build connections between people and create a more just and compassionate world.
    $2,100,0002024 Corporation for Public BroadcastingRPRG
    $1,800,0002023 Corporation for Public BroadcastingRPRG
    $1,800,0002022 Corporation for Public BroadcastingRPRG
    $1,800,0002021 Corporation for Public BroadcastingRPRG
    $1,764,3462020 Corporation for Public BroadcastingRPRG
    $1,732,7502022 Fidelity Investments Charitable Gift FundFor grant recipient's exempt purposes
    $1,500,0002024 Walmart FoundationINCLUSIVE COMMUNITIES
    $1,303,3382023 Fidelity Investments Charitable Gift FundFor grant recipient's exempt purposes
    $1,250,0002023 Walmart FoundationINCLUSIVE COMMUNITIES
    $1,000,0002020 John E Fetzer Institute IncSupport for one small step, a storycorps initiative to bridge divides
    $926,3902021 Fidelity Investments Charitable Gift FundFor grant recipient's exempt purposes
    $800,0002022 The William & Flora Hewlett FoundationFOR ONE SMALL STEP IN WASHINGTON, D.C.
    $589,1002020 Fidelity Investments Charitable Gift FundFor grant recipient's exempt purposes
    $516,0002020 The Hearthland Foundation C/o Breslauer Rutman & Anderson IncBRIDGING DIVIDES
    $500,0002024 The Marcus FoundationTO SUPPORT THE EXEMPT PURPOSE OF THE RECIPIENT ORGANIZATION
    $500,0002024 The Kaplen Brothers Fund IncFOR GENERAL OPERATING SUPPORT
    $500,0002024 The Arthur M Blank Family FoundationONE SMALL STEP (OSS) IN GEORGIA AND OSS NATIONAL
    $500,0002023 The Kaplen Brothers Fund IncGENERAL OPERATING SUPPORT
    $500,0002023 The Arthur M Blank Family FoundationONE SMALL STEP (OSS)
    $500,0002023 The Marcus FoundationTO SUPPORT THE EXEMPT PURPOSE OF THE RECIPIENT ORGANIZATION
    $500,0002022 The Arthur M Blank Family FoundationONE SMALL STEP (OSS) IN GEORGIA AND OSS NATIONAL
    $500,0002022 The Hearthland Foundation C/o Breslauer Rutman & Anderson IncBRIDGING DIVIDES
    $500,0002021 Corporation for Public BroadcastingTVPRG

    All-time grants given statistics from Candid dataset:

    • Total Grant Value: $839,378
    • Number of Grants: 23
    • Number of Recipients: 23

    Selection of highest value grants given from the last seven years:

    AmountYearFunderSubject
    $38,0002024 Community Communications, Inc.GENERAL SUPPORT
    $38,0002024 Radio CatskillGENERAL SUPPORT
    $38,0002023 KUOW-PUGET SOUND PUBLIC RADIOGENERAL SUPPORT
    $38,0002023 Rural California Broadcasting CorporatioGENERAL SUPPORT
    $38,0002023 Salt Pond Community Broadcasting CompanyGENERAL SUPPORT
    $38,0002022 Cook County Community RadioSUPPORT
    $38,0002022 Friends of Public Radio DBA WhqrSUPPORT
    $38,0002022 Georgia Public Telecommunications CommissionSUPPORT
    $38,0002022 Kute IncSUPPORT
    $38,0002022 University of TennesseeSUPPORT
    $38,0002022 Wayne State UniversitySUPPORT
    $38,0002021 Board of Regents Nevada System of Higher EducationSUPPORT
    $38,0002021 Kanza Society Inc High Plains Public RadioSUPPORT
    $38,0002021 Oklahoma State University FoundationSUPPORT
    $38,0002021 VALLEY PUBLIC RADIO / KVPRSUPPORT
    $38,0002021 Vermont Public RadioSUPPORT
    $38,0002020 IdeastreamSUPPORT
    $38,0002020 Louisiana State Univerity – ShreveportSUPPORT
    $38,0002020 VPM Media CorporationSUPPORT
    $38,0002020 WJCT INCSUPPORT
    $38,0002020 Wichita State University FoundationSUPPORT
    $35,3782021 Alaska Public Media, Inc.SUPPORT
    $6,0002021 New American Pathways IncSUPPORT

    References

    1. Hocking, Bree. “Library of Congress To Launch StoryCorps.” Roll Call – Covering Capitol Hill Since 1955. Roll Call, October 3, 2003. https://www.rollcall.com/2003/10/03/library-of-congress-to-launch-storycorps/.
    2. Ansberry, Clare. “The Questions You Wish You Had Asked Your Parents.” The Wall Street Journal. Dow Jones & Company, March 1, 2020. https://www.wsj.com/articles/the-questions-you-wish-you-had-asked-your-parents-11583067601?page=1.
    3. Zito , Salena. “Conversation and Storytelling to Bridge the Partisan Divide.” Washington Examiner, October 29, 2018. https://www.washingtonexaminer.com/opinion/op-eds/conversation-and-storytelling-to-bridge-the-partisan-divide.
    4. Fischmann, Veronica FischmannVeronica. “Talking About the Murder of George Floyd & the Black Lives Matter Demonstrations.” StoryCorps, June 16, 2020. https://storycorps.org/george-floyd/.
    5. Russell-Kraft, Stephanie. “The Aggressive Anti-Union Campaign at StoryCorps.” The Nation, July 17, 2017. https://www.thenation.com/article/archive/the-aggressive-anti-union-campaign-at-storycorps/.
    6. Jensen, Elizabeth. “The Story of Gay America, via Personal Interviews.” The New York Times. The New York Times, June 1, 2014. https://www.nytimes.com/2014/06/02/business/media/storycorps-to-collect-gays-oral-history.html?searchResultPosition=10.
    7. “Supporters.” StoryCorps. Accessed February 18, 2021. https://storycorps.org/supporters/.
    8. “Our Leadership.” StoryCorps. Accessed February 18, 2021. https://storycorps.org/leadership/.
    9. Person. “StoryCorps Launches Today at Library.” Roll Call – Covering Capitol Hill Since 1955. Roll Call, May 18, 2005. https://www.rollcall.com/2005/05/18/storycorps-launches-today-at-library/.
    10. Oatman, Maddie. “How StoryCorps Captured the Soul of America.” Mother Jones, October 21, 2013. https://www.motherjones.com/media/2013/10/interview-dave-isay-storycorps-10th-anniversary/ .
    11. “Sound Portraits.” PRX. Accessed February 18, 2021. https://exchange.prx.org/group/soundportraits.
    12. Russell-Kraft, Stephanie. “The Aggressive Anti-Union Campaign at StoryCorps.” The Nation, July 17, 2017. https://www.thenation.com/article/archive/the-aggressive-anti-union-campaign-at-storycorps/ .
    13. Jensen, Elizabeth. “Poorly Framed StoryCorps ‘Experiment’ Misfires.” NPR. NPR, December 15, 2016. https://www.npr.org/sections/publiceditor/2016/12/15/505567780/poorly-framed-storycorps-experiment-misfires.
    14. Jensen, Elizabeth. “The Story of Gay America, via Personal Interviews.” The New York Times. The New York Times, June 1, 2014. https://www.nytimes.com/2014/06/02/business/media/storycorps-to-collect-gays-oral-history.html?searchResultPosition=10 .
    15. Dolnick, Sam. “Hearing, and Sharing, Immigrants’ Stories.” The New York Times. The New York Times, April 11, 2011. https://cityroom.blogs.nytimes.com/2011/04/11/hearing-and-sharing-immigrants-stories/?searchResultPosition=12.
    16. Oppenheimer, Mark. “Collecting Catholics’ Everyday Stories as an Antidote to Scandals in the News.” The New York Times. The New York Times, June 21, 2014. https://www.nytimes.com/2014/06/21/us/collecting-catholics-everyday-stories-as-an-antidote-to-scandals-in-the-news.html?searchResultPosition=17.
    17. “About StoryCorps.” StoryCorps. Accessed February 18, 2021. https://storycorps.org/about/ .
    18. Kolawole, Emi. “MacArthur Foundation Awards Millions to 13 Organizations for ‘Creativity and Effectiveness’.” The Washington Post. WP Company, February 28, 2013. https://www.washingtonpost.com/blogs/innovations/post/macarthur-foundation-awards-millions-to-13-organizations-for-creativity-and-effectiveness/2013/02/27/83761778-8062-11e2-a350-49866afab584_blog.html.
    19. Brown, Emma. “This Thanksgiving, StoryCorps Wants Kids to Record Interviews with Elders.” The Washington Post. WP Company, March 31, 2019. https://www.washingtonpost.com/news/education/wp/2015/11/25/this-thanksgiving-storycorps-wants-kids-to-record-interviews-with-elders.