A Better Wisconsin Together (ABWT)

A Better Wisconsin Together (ABWT) is a communications hub for left-of-center issues and advocacy in the state of Wisconsin. It publishes messages on social media and funds ads on television and radio to promote liberal views. At its start it merged with One Wisconsin Now and became a ProgressNow affiliate. 1 ABWT and its political fund was one of the top political donors in Wisconsin in 2020 and 2021. In 2022, it spent over $600,000 on ads to support the reelection of Wisconsin Governor Tony Evers (D). 2

At-A-Glance

Formation:

2020

Executive Director:

Chris Walloch

Location: Madison, WI View on map
Tax ID: 84-3646174
Most Recent Filing: 2024
Budget (2024): Assets: $3,061,164 Revenue: $4,659,203 Expenses: $5,287,706

Contents

    Donors include the Laborers’ International Union of North America, Strategic Victory Fund, Together Wisconsin Acts, North Fund, America Votes, and Tides Foundation. 3

    Background

    A Better Wisconsin Together (ABWT) formed in 2020 to advance left-wing values. It publishes its messages on social media as well as on paid digital, television, and radio communications. Liberal issue advocacy organization One Wisconsin Now merged operations to become a project of ABWT, bringing experienced staff to the organization. 4 1

    ABWT describes itself as a “state-based research and communications hub for progressives.” 5 WisPolitics describes it as “one of Wisconsin’s key progressive organizations.” 6 It is the lobbying and electoral advocacy arm of the charitable nonprofit A Better Wisconsin Together Institute and the political-focused A Better Wisconsin Together Policial Fund. 7

    ABWT is a ProgressNow State Partner organization. ProgressNow describes itself as a “year-round, never-ending progressive campaign.” It is a left-of-center advocacy coalition that has developed a network of state partners to promote a liberal agenda through online media and targeted emails with an audience of over five million people at the local, state, and federal levels. 8 There are 25 state partners including Battle Born Progress in Nevada, Progressnow Colorado, Progress Arizona, Alabama Values Progress, and Progress Michigan. 9

    ABWT and its political fund was one of the top political donors in Wisconsin in 2020 and 2021. It supported several Democratic candidates including Wisconsin state Senate candidate Neal Plotkin (D), Wisconsin state Senator Brad Pfaff (D-Onalaska), and Wisconsin state Senate candidate Jonathon Hansen (D). It is major contributors during its first two years included American Federation of State, County and Municipal Employees, National Education Association, Service Employees International Union, America Votes Action Fund, National Democratic Redistricting Committee, and American Federation of Teachers. 10

    In 2022, ABWT spent approximately $600,000 for online ads supporting Wisconsin Governor Tony Evers’s (D) re-election. The ads praised Evers’ policies and spending on issues such as education, taxation, and abortion access. 11

    Work Areas

    ABWT’s GuideStar profile describes its programs as lobbying and education on public policies at the executive, legislative, and judicial branch levels. 12

    The Wisconsin Megaphone is the online communications hub for A Better Wisconsin Together. It claims to use social media to “build a progressive digital community throughout Wisconsin to strengthen the progressive movement.” It recruits and trains digital ambassadors to share social media content that supports left-of-center issues by providing workshops, weekly teleconference, and toolkits to “create compelling progressive social media messaging.” 13

    The ABWT online news pages reflect the left-of-center issues it advocates for including access to abortion, voting without poll watchers to make it easier for all to vote, legalizing marijuana, protecting illegal immigrants, transgender support, student loan forgiveness, and voting maps to support ethnic minorities. 14

    In February 2024, Wisconsin approved new voting maps created by Democratic Governor Tony Evers’s administration. ABWT supported the new maps through communications and ads. ABWT executive director Chris Wallock claimed the previous maps were created by “MAGA faction politicians” and were rigged to benefit them. 15

    Funding

    Its 2022 revenues were $11,233,398 and expenses were $10,521,176. 16 In 2022, the Laborers’ International Union of North America contributed $450,000 to ABWT 17 and the Strategic Victory Fund donated $2,483,500. 18 Other 2022 donors included Together Wisconsin Acts, North Fund, America Votes, and Tides Foundation. 3

    In 2022, ABWT paid left-of-center news organizations the New Media Firm over $6 million and Real Voices Media $325,000 as independent contractors for content creations and placement. 19

    It paid $1,995,000 to its political action arm A Better Wisconsin Together Political Fund in 2022 for “general operations.” 20

    Leadership

    Garrick Delzell, a “national consultant for progressive organizations and campaigns,” was ABWT’s founding interim director. 1 Delzell was a campaign manager for several politicians, including Democratic presidential candidate and U.S. Rep. Eric Swalwell (D-CA) in 2019. He was a political advisor for EMILY’s List, a director for a social welfare nonprofit, and a senior vice president of left-of-center marketing agency Deliver Strategies before taking on his role at ABWT. After leaving ABWT he was a director at Breakthrough Institute and started a consulting firm that focuses on leadership coaching for social impact organizations .21

    Nicole Safar was ABWT’s executive director from June 2020 until May 2021. Previously she held roles at Planned Parenthood of Wisconsin and worked at the Wisconsin Department of Health Services in Governor Tony Evers’s (D) administration. After leaving ABWT Safar became executive director of left-of-center Law Forward. 22 23

    Chris Wallock has been executive director of A Better Wisconsin Together since July 2021. He graduated from Illinois Wesleyan University with a degree in political science. In 2016, he was organizing director for Hillary for America, Hillary Clinton’s presidential campaign. He worked for Civis Analytics at two different times in his career, along with being campaign director of the Democratic Party of Wisconsin 24 during its efforts to elect President Joe Biden, U.S. Sen. Tammy Baldwin (D-WI), and other Democrats in the 2018 and 2020 election cycles. 6

    Financial Statistics

    Total Assets

    Total Revenue

    Total Expenses

    YearTotal AssetsTotal RevenueTotal ExpensesFiling
    2024 $3,061,164 $4,659,203 $5,287,706 View
    2023 $3,681,130 $8,403,086 $7,904,183 View
    2022 $3,165,821 $11,233,398 $10,521,176 View
    2021 $2,464,059 $2,796,061 $2,024,729 View
    2020 $1,761,708 $6,382,179 $5,603,630 View

    Prior year filings: 2019

    Revenue Detail

    Expenses Detail

    Employee Compensation

    • Number of Employees: 26

    Highest Earning Employees

    EmployeeTitleTotal Compensation
    Christopher WallochEXECUTIVE DIRECTOR$155,093
    Michael BrowneDEPUTY DIRECTOR$126,000
    Joshua HendersonSENIOR DIRECTOR OF PAID MEDIA$120,148
    Joanna Beilman-DulinRESEARCH DIRECTOR$105,000
    Robert BaumanCHIEF OPERATING OFFICER$104,750

    Grant Activity

    All-time grants received statistics from Candid dataset:

    • Total Grant Value: $27,240,334
    • Number of Grants: 60
    • Number of Funders: 22

    Selection of highest value grants received from the last seven years:

    AmountYearFunderSubject
    $5,925,0002022 Together Wisconsin Acts IncPROMOTE PROGRESSIVE IDEAS
    $2,822,2412024 Strategic Victory FundGENERAL SUPPORT
    $1,600,0002021 Together Wisconsin Acts IncPROMOTE PROGRESSIVE IDEAS
    $1,100,0002023 Strategic Victory FundGENERAL SUPPORT
    $1,053,0002021 Strategic Victory FundTO SUPPORT RESEARCH AND COMMUNICATIONS HUBS
    $1,025,0002024 Progress Now IncCITIZEN ENGAGEMENT
    $700,0002024 Wisconsin Laborers' District CouncilISSUE ADVOCACY
    $700,0002023 Wisconsin Laborers' District CouncilISSUE ADVOCACY
    $671,8502021 America VotesGENERAL SUPPORT
    $625,0002022 American Federation of State County and Municipal EmployeesGeneral
    $620,0002022 America VotesSOCIAL WELFARE
    $600,0002023 Strategic Victory FundGENERAL SUPPORT
    $600,0002022 Strategic Victory FundPRO-DEMOCRACY RESEARCH AND COMMUNICATIONS WORK
    $557,0002020 Together Wisconsin Acts IncPROMOTE PROGRESSIVE IDEAS
    $500,0002025 America Works USAPOLITICAL
    $500,0002023 Together Wisconsin Acts IncPROMOTE PROGRESSIVE IDEAS
    $500,0002022 Strategic Victory FundGENERAL SUPPORT
    $467,0002022 Together Wisconsin IncRURAL PROGRAMMING
    $450,0002023 Open Society Action Fundto support non-partisan policy advocacy in Wisconsin
    $450,0002022 Wisconsin Laborers' District CouncilISSUE ADVOCACY
    $400,0002025 Wisconsin Laborers' District CouncilISSUE ADVOCACY
    $383,5002022 Strategic Victory FundFOR RESEARCH SUPPORT
    $325,0002024 Together Wisconsin Acts IncPROMOTE PROGRESSIVE IDEAS
    $300,0002023 America VotesGENERAL SUPPORT
    $300,0002021 National Education Association of the United StatesFINANCIAL ASSISTANCE

    References

    1. MKE Community Journal. “A Better Wisconsin, Together: New Progressive Advocacy Organization Ready to Fight the Right in Wisconsin.” Milwaukee Community Journal. January 21, 2020. Accessed May 9, 2024. https://communityjournal.net/a-better-wisconsin-together-new-progressive-advocacy-organization-ready-to-fight-the-right-in-wisconsin/
    2. [1] “Influence Peddler for March 2022 – A Better Wisconsin Together Political Fund.” Wisconsin Democracy Campaign Press Release 2022. March 1, 2022. Accessed May 10, 2024. https://www.wisdc.org/news/press-releases/136-press-release-2022/7066-influence-peddler-for-march-2022-a-better-wisconsin-together-political-fund
    3. ProPublica nonprofit explorer. A Better Wisconsin Together search. Accessed May 9, 2024. https://projects.propublica.org/nonprofits/full_text_search?sort=best&form%5B%5D=IRS990ScheduleI&year%5B%5D=2022&q=84-3646174&submit=Apply
    4. [1] LinkedIn – A Better Wisconsin Together. Accessed May 9, 2024. https://www.linkedin.com/company/a-better-wisconsin-together/about/
    5. “About Us.” A Better Wisconsin Together. Accessed May 9, 2024. https://abetterwisconsin.org/
    6. “A Better Wisconsin Together: Introduces Chris Wallock as new executive director.” Wis Politics. July 26, 2021. Accessed May 9, 2024. https://www.wispolitics.com/2021/a-better-wisconsin-together-introduces-chris-walloch-as-new-executive-director/
    7. A Better Wisconsin Together Inc. Return of Organization Exempt From Income Tax. (Form 990 – Schedule R). 2022.
    8. “About ProgressNow.” ProgressNow. Accessed May 10, 2024. https://progressnow.org/about/
    9. “Building the Online Progressive Movement.” ProgressNow. Accessed May 10, 2024. https://progressnow.org/
    10. “Influence Peddler for March 2022 – A Better Wisconsin Together Political Fund.” Wisconsin Democracy Campaign Press Release 2022. March 1, 2022. Accessed May 10, 2024. https://www.wisdc.org/news/press-releases/136-press-release-2022/7066-influence-peddler-for-march-2022-a-better-wisconsin-together-political-fund
    11. “Hijacking Campaign 2022 – Information on A Better Wisconsin Together.” Wisconsin Democracy Campaign. October 27, 2022. Updated March 22, 2024. Accessed May 10, 2024. https://www.wisdc.org/interest-group-spending/137-hijacking-campaign-2022/7228-hijacking-campaign-2022-information-on-a-better-wisconsin-together
    12. “A Better Wisconsin Together Inc.” GuideStar profile. Accessed May 9, 2024. https://www.guidestar.org/profile/84-3646174
    13.  “Wisconsin Megaphone FAQ Guide.” A Better Wisconsin Together – Megaphone. Accessed May 9, 2024. https://abetterwisconsin.org/megaphone/
    14. “Newsroom.” A Better Wisconsin Together. Accessed May 10, 2024. https://abetterwisconsin.org/newsroom/
    15. Olivia Rosane. “Ending Reign of GOP Gerrymandering, Evers Approves Fair Maps in Wisconsin.” Common Dreams. February 19, 2024. Accessed May 11, 2024. https://www.commondreams.org/news/wisconsin-fair-legislative-maps
    16. A Better Wisconsin Together Inc. Return of Organization Exempt From Income Tax. (Form 990 – Part I). 2022.
    17. Laborers International Union of North America. Return of Organization Exempt From Income Tax. (Form 990 – Schedule I). 2022.
    18. The Strategic Victory Fund. Return of Organization Exempt From Income Tax. (Form 990 – Schedule I). 2022.
    19. A Better Wisconsin Together Inc. Return of Organization Exempt From Income Tax. (Form 990 – Part VII). 2022.
    20. A Better Wisconsin Together Inc. Return of Organization Exempt From Income Tax. (Form 990 – Schedule I). 2022.
    21. LinkedIn – Garrick Delzell. Accessed May 10, 2024. https://www.linkedin.com/in/garrick-delzell-7187015/details/experience/
    22. LinkedIn – Nicole Safar. Accessed May 10, 2024. https://www.linkedin.com/in/nicolesafar/
    23. Ruth Conniff. “Safar takes the helm at Law Forward.” Wisconsin Examiner. September 13, 2021. Accessed May 10, 2024. https://wisconsinexaminer.com/2021/09/13/safar-takes-the-helm-at-law-forward/
    24. LinkedIn – Chris Wallock. Accessed May 9, 2024. https://www.linkedin.com/in/chris-walloch-3a38374b/details/experience/