Civis Analytics is a for-profit data analytics firm that supports Democratic candidates and PACs. Founded in 2013 by a former campaign staffer for President Barack Obama, Civis has become a crucial asset in Democratic campaigning and was employed by most major Democratic presidential candidates in 2020, including President Joe Biden.
Civis Analytics was founded in 2013 by Dan Wagner, the chief analytics officer of President Barack Obama’s 2012 reelection campaign. Wagner had combined data from the Obama campaign with data from TV rating firms to optimize voter targeting and to increase the return on investment of the campaign’s ads. After the victory, Wagner met with then-Google CEO Eric Schmidt and received strategic guidance and funding for Civis. Many of its first employees were veterans of the 2012 Obama campaign.  
In 2016, Civis raised $22 million Series A funding from Schmidt, Drive Capital, Verizon Ventures, and WPP. 
In 2021, Civis raised $30.7 million Series B funding, including new investments from Silicon Valley Bank. 
Platform is a data analytics tool which centrally compiles data across numerous campaigns for improved analytics and reliable future use. Platform grew out of a tool developed during President Barack Obama’s 2012 campaign. Platform was greatly expanded and streamlined during the 2020 Democratic presidential primary and then general election. 
As of 2018, Platform had over 220 million Americans in its database. 
In 2017, Civis Analytics helped the McDonald’s marketing team develop targeting advertising strategies. 
Civis worked for the state of Illinois to develop advertising messages to encourage the use of masks during the Covid-19 pandemic. Civis claimed that mask-wearing increased 21 percent after its campaign. 
Civis worked for numerous Democratic presidential primary campaigns, including Sen. Cory Booker (D-NJ), Sen. Elizabeth Warren (D-MA), Rep. Beto O’Rourke (D-TX), and Joe Biden (D).  It has been attributed to the early surprise success of Mayor Pete Buttigieg’s (D-South Bend) campaign. 
Other clients of Civis in 2020 included the Senate Majority PAC, the House Majority PAC, Priorities USA Action, DNC Services Corp, the NextGen Climate Action Committee, and Planned Parenthood Votes. 
In 2021, Civis was working to get FedRAMP authorization, a security clearance which would give the company more opportunities to work as a federal contractor. 
Civis Analytics was founded by Dan Wagner, the chief analytics officer of President Barack Obama’s 2012 reelection campaign. He was previously the targeting and analytics director of the Democratic National Committee, and the Great Lakes targeting lead for Obama’s 2008 presidential campaign. Wagner is a member of the Aspen Institute and a team member of the Council on Foreign Relations. 
Civis had received substantial funding from Eric Schmidt, the former executive chairman of Google and its parent company, Alphabet. Since leaving Google in 2017, Schmidt has become a “powerful political player” who has become influential in Joe Biden’s administration despite pushback from insiders concerned about his ties to big tech. 
General counsel Laura Belmont was the regional voter protection director of the Pennsylvania Democratic Party and the Pennsylvania Coordinated Biden-Harris Campaign. 
Vice president of business development Ben Fuller was the national data manager on President Obama’s 2012 presidential campaign. He was also previously as assistant director at the Service Employees International Union (SEIU), and worked on one of former U.S. Rep. Charlie Wilson’s (D-OH) campaigns.