Vote Early Day is a movement by a coalition of nonprofits and businesses which encourages voters to use early ballots and wants October 24 to become the official “Vote Early Day” holiday.

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Though Vote Early Day was initially spearheaded by the media company, MTV,1 it has become a project of New Venture Fund, a left-of-center grantmaking fund run by Arabella Advisors, a nonprofit consulting firm for other left-of-center nonprofit funds. Conventionally, higher voter turnout rates are assumed to benefit Democrats, though the data on recent elections are more ambiguous. 2 3
Vote Early day spent $100,000 on a full-page advertisement in the Wall Street Journal on May 12, 2020, which encouraged business leaders to promote early voting for their employees and customers. The ad listed support from twenty-six major corporations, including Twitter, Viacom/CBS, and Patagonia. 4
California Secretary of State Alex Padilla and Georgia Secretary of State Brad Raffensperger are members of Vote Early Day’s committee. 5
Vote Early Day’s website provides links to each state’s early voting laws and registration for early voting access, as well as access to early voting for military personnel. 6
In 2016, 40 percent of voters voted before Election Day. 7 The objective of Vote Early Day is to increase the early voting rate, particularly by targeting young voters. 1 The organization also intends to counteract the negative impact of COVID-19 on voting rates. 8
Vote Early Day’s coalition consists of 72 of left-of-center nonprofits, media outlets, social media groups, and other corporations, including:9