March For Our Lives Action Fund

Background

Gun control activists held a large rally, billed as the “March for Our Lives,” in Washington on March 24, 2018. While March for Our Lives lists as its founders numerous students who attended Marjorie Stoneman Douglas High School (site of a 2018 spree shooting), national gun control groups such as Everytown for Gun Safety, Giffords (formerly Americans for Responsible Solutions, the gun control organization founded by former U.S. Rep. Gabrielle Giffords (D-AZ)), as well as liberal groups such as MoveOn, Women’s March LA, and the American Federation of Teachers helped organize the event. Planned Parenthood also reached out to assist the Giffords group in the event. ¹ A number of activists associated with the organization appeared together on the cover of Time magazine to promote the rally. ²

Although the march was promoted as youth event, the average attendee looked much more like a 49-year-old college-educated woman, according to Dana R. Fisher writing for the Washington Post (Fisher is a sociology professor at the University of Maryland who surveyed the crowd). ³

Before the event, the March for Our Lives Action Fund was created as a 501(c)(4) nonprofit advocacy group. The action fund was registered with the Washington, D.C., with an address listed in Encino, California. ⁴

March for Our Lives Action Fund listed Jeri Rhodes, who works for the Friends Committee on National Legislation and is a former chief financial officer for Greenpeace, as the executing officers and governor on its registration form. She is a board member of the group. ⁴

March for Our Lives separately established a 501(c)(3) education arm which is not allowed to engage in political advocacy run as a project of Everytown for Gun Safety, former New York Mayor Mike Bloomberg’s gun control organization. ⁴

According to a report from the left-of-center news outlet 19th News, on March 20, 2025, March for Our Lives announced that it was laying off 13 of its 16 employees and naming co-founder Jaclyn Corin as executive director. In an interview with the outlet, Corin explained that the organization’s downsizing was related to financial difficulties in the wake of the results of the 2024 United States presidential election and noted that though she considered the organization’s efforts in the period preceding the downsizing to be “important,” that the organization had ultimately taken on more work than its resources could feasibly sustain. Corin expressed an interest in continuing the organization’s digital advocacy efforts targeted at young people, particularly young men.⁵

Advocacy

The group held town halls throughout Florida and visited two dozen states during the summer of 2018 to promote voter turnout. The New York Daily News credited March for Our Lives with spurring Florida’s under-30 voter turnout rising to 37 percent in 2018 from 22 percent in 2014;⁶ anti-gun-rights statewide candidates endorsed by the organization lost elections for Florida governor and U.S. Senator. ⁷

In a New York Times op-ed on the anniversary of the Stoneman Douglas shooting, Jacelyn Corin of March for Our Lives praised universal background check legislation set to pass the Democratic-controlled House of Representatives, and called on the Republican Senate Majority Leader Mitch McConnell to bring the bill up for a vote. ⁸

Leadership

Jaclyn Corin is a co-founder of March for Our Lives and was appointed as the organization’s executive director in March 2025. Previously, Corin was the organization’s first director of outreach, a consultant in the public sector services department of Alvarez and Marsal, a marketing research associate at Upbeat, a senior youth and community engagement program assistant at Emerson Collective, a communications consultant to Stop Handgun Violence, a civics teacher at the Harvard University Institute of Politics, a communications consultant to the States Project, and an intern at the Employee Benefits Security Administration in the U.S. Department of Labor and at the White House Office of Management and Administration.⁵⁹¹⁰

Funding

Organizers for the March for Our Lives Event in Washington raised more than $3 million for the event using a GoFundMe campaign. A number of celebrities gave financial support to the organization: George and Amal Clooney, Oprah Winfrey, Jeffrey and Marilyn Katzenberg, Steven Spielberg, and Kate Capshaw each donated $500,000 for the event. ¹¹ The clothing company Gucci donated $500,000 to the movement. ¹² Actress Sara Ramirez notably donated $20,000 to the GoFundMe page. ¹ Professional basketball player Dwayne Wade also donated $200,000 to the organization.¹³