Person

Nandini Jammi

Nationality:

American

Occupation:

Co-founder of Check My Ads and Sleeping Giants

Political Party:

Democratic Party

Residence:

New York, NY

Nandini Jammi is a co-founder of the advertising consultancy Check My Ads, which pressures brands and advertisers that advertise on center-right and right-of-center websites and media programs to terminate their sponsorship under the guise of “rooting out disinformation and hate speech from their digital media buys.” [1] Jammi is also a co-founder of the left-of-center social media activism organization Sleeping Giants, where she led social media campaigns that targeted advertisers that posted their ads on conservative websites. [2]

A self-described as a “brand safety advocate” [3] who believes “neutrality is no longer an option,” [4] Jammi supports the far-left Black Lives Matter movement. [5] Jammi thought the United States Supreme Court would “throw the election for Trump” in 2020. [6] She supported the decision from some technology companies to remove then-President Donald Trump from their platforms and also supported the de-banking of the Trump campaign. [7] [8] [9] [10]

Career

Nandini Jammi is a co-founder of the advertising consultancy Check My Ads, which targets brands and advertisers who advertise on center-right and right-of-center websites and programs to terminate their sponsorship under the “rooting out disinformation and hate speech from their digital media buys.” [11] Jammi also led the failed campaign to remove advertising from Fox News’s “Tucker Carlson Tonight” under the guise of “brand safety.” [12] [13] Jammi is also a co-founder of the left-of-center Check My Ads Institute, which seeks to force advertisers to pull their funding of center-right and right-of-center media programming. [14] Check My Ads Institute received Internal Revenue Service (IRS) tax-exempt status in 2021. [15]

Jammi co-hosts the Immeasurable podcast, co-authors the Branded newsletter which targets conservatives through the Check My Ads Institute, [16] [17]  and hosts a Public Broadcasting Service (PBS) program discussing “misinformation.” [18]

She is an advisory board member of the liberal billionaire George Soros and Reid Hoffman-backed media distribution firm Good Information, which was founded by Democratic Party political operative  Tara McGowan and seeks the removal of what it labels “disinformation” online. [19] [20] [21]

Prior to starting Check My Ads, Jammi co-founded the left-of-center social media activism organization Sleeping Giants with activist Matt Rivitz in 2016. At Sleeping Giants, she led social media campaigns, targeted advertisers who posted their ads on conservative websites, [22] and helped to lead the effort that ultimately led to the cancellation of “The O’Reilly Factor” on Fox News. She has also worked as a marketing lead for tech startups based in in London and Berlin. [23]

Political Positions

A self-described as a “brand safety advocate” [24] who believes “neutrality is no longer an option,” [25] Jammi claims she was the first to convince a technology company to ban then-President Donald Trump’s 2020 campaign from their platform, [26] supports the de-banking of the Trump campaign, told software companies they needed to kick Trump and “other extremists” off their platforms, [27] and cheered former President Trump’s banishment from e-commerce website Shopify. [28] [29]

Jammi supports the far-left Black Lives Matter movement, [30] called then-Facebook board member Peter Thiel “extreme and sociopathic,” [31] and said she thought the United States Supreme Court would “throw the election for Trump” in 2020. [32] She has also attacked consulting firm Deloitte for its work with U.S. Immigration and Customs Enforcement (ICE). [33]

Political Donations

Nandini Jammi has made Federal Election Commission (FEC)-reportable donations to Democratic Party candidates and campaign committees including Moveon.Org Political Action, Sen. Elizabeth Warren (D-MA)’s unsuccessful 2020 presidential campaign, Sen. Bernie Sanders (I-VT)’s unsuccessful 2016 presidential campaign, the unsuccessful U.S. House campaign of McKayla Wilkes (D-MD), ActBlue, and others. [34]

References

  1. Kelly, M.J. “How two women are taking on the digital ad industry one brand at a time.” Dist://ed. March 24, 2021. Accessed March 18, 2022. https://blog.mozilla.org/en/internet-culture/interviews/nandini-jammi-claire-atkin-check-my-ads/. ^
  2. “Nandini Jammi.” LinkedIn. Accessed March 14, 2022. https://www.linkedin.com/in/nandinijammi/. ^
  3. “Nandini Jammi.” Nandini Jammi Website. Accessed March 18, 2022. https://www.nandinijammi.com/. ^
  4. “Home.” Nandini Jammi Website . Accessed March 17, 2022. https://www.nandinijammi.com/. ^
  5. “Tweet.” Twitter. Posted June 3, 2020. Accessed March 17, 2022. https://twitter.com/nandoodles/status/1268244082666680320. ^
  6. “Tweet.” Twitter. Posted October 27, 2020. Accessed March 17, 2022. https://twitter.com/nandoodles/status/1321212094050672641. ^
  7. “tweet.” Twitter. Posted Janaury 7, 2021. Accessed March 17, 2022. https://twitter.com/nandoodles/status/1347290375749251077. ^
  8. “Tweet.” Twitter. Posted September 14, 2020. https://twitter.com/nandoodles/status/1305541810144636928. ^
  9. “Twitter.” Tweet. Posted January 20, 2021. Accessed March 17, 2022. https://twitter.com/nandoodles/status/1351951227907674117. ^
  10. “WTF: Here’s what I did in 2020.” Nandini Jammi Website. December 24, 2020. Accessed March 15, 2022. https://www.nandinijammi.com/about. ^
  11. [1] Kelly, M.J. “How two women are taking on the digital ad industry one brand at a time.” Dist://ed. March 24, 2021. Accessed March 18, 2022. https://blog.mozilla.org/en/internet-culture/interviews/nandini-jammi-claire-atkin-check-my-ads/. ^
  12. Beer, Jeff. “Are your company’s digital ads funding racism and hate? This new firm will check for you.” Fast Company. June 16, 2020. Accessed March 17, 2022. https://www.fastcompany.com/90516894/are-your-companys-digital-ads-funding-racism-and-hate-this-new-firm-will-check-for-you. ^
  13. “Here’s what you should do about your Fox News ads.” Check My Ads. March 18, 2021. Accessed March 18, 2022. https://checkmyads.org/branded/heres-what-you-should-do-about-your/https://web.archive.org/web/20200417101526/https://docs.google.com/spreadsheets/d/1y06tKL_PMAww4Qv_M7Ba0ziMBokV0gwCMvS8huVX83U/edit#gid=0. ^
  14. “Nandini Jammi.” LinkedIn. Accessed March 14, 2022. https://www.linkedin.com/in/nandinijammi/. ^
  15. “Nandini Jammi.” LinkedIn. Accessed March 14, 2022. https://www.linkedin.com/in/nandinijammi/. ^
  16. “Immeasurable.” Check My Ads Institute. Accessed March 15, 2022. https://checkmyads.org/immeasurable/. ^
  17. “Newsletter.” Check My Ads. Accessed March 18, 2022. https://checkmyads.org/branded/. ^
  18. “Fake: Searching for Truth in the Age of Misinformation.” Connecticut Public Television. Accessed March 18, 2022. https://cptv.org/fake/. ^
  19. Fischer, Sara. “Exclusive: Billionaires back new media firm to combat disinformation.” Axios. October 26, 2021. Accessed March 15, 2022. https://www.axios.com/soros-hoffman-disinformation-tara-mcgowan-b1e7cb89-a4f7-4281-8e0a-3877fe8a3944.html. ^
  20. “Nandini Jammi.” LinkedIn. Accessed March 14, 2022. https://www.linkedin.com/in/nandinijammi/. ^
  21. “Info.” Good Information Inc. Accessed March 15, 2022. https://goodinfo.us/info/. ^
  22. “Nandini Jammi.” LinkedIn. Accessed March 14, 2022. https://www.linkedin.com/in/nandinijammi/ ^
  23. Nandini is a keynote speaker, activist, and co-founder of Check My Ads, a brand safety consultancy working with Fortune 500 companies and leading tech platforms.” Nandini Jammi Website. Accessed March 15, 2022. https://www.nandinijammi.com/about. ^
  24. “Nandini Jammi.” Nandini Jammi Website. Accessed March 18, 2022. https://www.nandinijammi.com/. ^
  25. “Home.” Nandini Jammi Website. Accessed March 17, 2022. https://www.nandinijammi.com/. ^
  26. “WTF: Here’s what I did in 2020.” Nandini Jammi Website. December 24, 2020. Accessed March 15, 2022. https://www.nandinijammi.com/about. ^
  27. “Twitter.” Tweet. Posted January 20, 2021. Accessed March 17, 2022. https://twitter.com/nandoodles/status/1351951227907674117. ^
  28. “tweet.” Twitter. Posted Janaury 7, 2021. Accessed March 17, 2022. https://twitter.com/nandoodles/status/1347290375749251077. ^
  29. “Tweet.” Twitter. Posted September 14, 2020. https://twitter.com/nandoodles/status/1305541810144636928 ^
  30. “Tweet.” Twitter. Posted June 3, 2020. Accessed March 17, 2022. https://twitter.com/nandoodles/status/1268244082666680320. ^
  31. [1] “Tweet.” Twitter. Posted September 27, 2021. https://twitter.com/nandoodles/status/1442657841253429249. ^
  32. “Tweet.” Twitter. Posted October 27, 2020. Accessed March 17, 2022. https://twitter.com/nandoodles/status/1321212094050672641. ^
  33. “Tweet.” Twitter. Posted October 21, 2020. Accessed March 17, 2022. https://twitter.com/nandoodles/status/1318961301280989185. ^
  34. “Individual Contributions.” Federal Election Commission. Accessed March 15, 2022. https://www.fec.gov/data/receipts/individual-contributions/?contributor_name=nandini%20jammi ^
  See an error? Let us know!