Nandini Jammi is a co-founder of the advertising consultancy Check My Ads, which pressures brands and advertisers that advertise on center-right and right-of-center websites and media programs to terminate their sponsorship under the guise of “rooting out disinformation and hate speech from their digital media buys.” ^[1] Jammi is also a co-founder of the left-of-center social media activism organization Sleeping Giants, where she led social media campaigns that targeted advertisers that posted their ads on conservative websites. ^[2]

A self-described as a “brand safety advocate” ^[3] who believes “neutrality is no longer an option,” ^[4] Jammi supports the far-left Black Lives Matter movement. ^[5] Jammi thought the United States Supreme Court would “throw the election for Trump” in 2020. ^[6] She supported the decision from some technology companies to remove then-President Donald Trump from their platforms and also supported the de-banking of the Trump campaign. ^{[7] [8] [9] [10]}

Career

Nandini Jammi is a co-founder of the advertising consultancy Check My Ads, which targets brands and advertisers who advertise on center-right and right-of-center websites and programs to terminate their sponsorship under the “rooting out disinformation and hate speech from their digital media buys.” ^[11] Jammi also led the failed campaign to remove advertising from Fox News’s “Tucker Carlson Tonight” under the guise of “brand safety.” ^{[12] [13]} Jammi is also a co-founder of the left-of-center Check My Ads Institute, which seeks to force advertisers to pull their funding of center-right and right-of-center media programming. ^[14] Check My Ads Institute received Internal Revenue Service (IRS) tax-exempt status in 2021. ^[15]

Jammi co-hosts the Immeasurable podcast, co-authors the Branded newsletter which targets conservatives through the Check My Ads Institute, ^{[16] [17]}  and hosts a Public Broadcasting Service (PBS) program discussing “misinformation.” ^[18]

She is an advisory board member of the liberal billionaire George Soros and Reid Hoffman-backed media distribution firm Good Information, which was founded by Democratic Party political operative  Tara McGowan and seeks the removal of what it labels “disinformation” online. ^{[19] [20] [21]}

Prior to starting Check My Ads, Jammi co-founded the left-of-center social media activism organization Sleeping Giants with activist Matt Rivitz in 2016. At Sleeping Giants, she led social media campaigns, targeted advertisers who posted their ads on conservative websites, ^[22] and helped to lead the effort that ultimately led to the cancellation of “The O’Reilly Factor” on Fox News. She has also worked as a marketing lead for tech startups based in in London and Berlin. ^[23]

Political Positions

A self-described as a “brand safety advocate” ^[24] who believes “neutrality is no longer an option,” ^[25] Jammi claims she was the first to convince a technology company to ban then-President Donald Trump’s 2020 campaign from their platform, ^[26] supports the de-banking of the Trump campaign, told software companies they needed to kick Trump and “other extremists” off their platforms, ^[27] and cheered former President Trump’s banishment from e-commerce website Shopify. ^{[28] [29]}

Jammi supports the far-left Black Lives Matter movement, ^[30] called then-Facebook board member Peter Thiel “extreme and sociopathic,” ^[31] and said she thought the United States Supreme Court would “throw the election for Trump” in 2020. ^[32] She has also attacked consulting firm Deloitte for its work with U.S. Immigration and Customs Enforcement (ICE). ^[33]

Political Donations

Nandini Jammi has made Federal Election Commission (FEC)-reportable donations to Democratic Party candidates and campaign committees including Moveon.Org Political Action, Sen. Elizabeth Warren (D-MA)’s unsuccessful 2020 presidential campaign, Sen. Bernie Sanders (I-VT)’s unsuccessful 2016 presidential campaign, the unsuccessful U.S. House campaign of McKayla Wilkes (D-MD), ActBlue, and others. ^[34]