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Person

Nandini Jammi

Nationality:

American
Occupation:

Co-founder of Check My Ads and Sleeping Giants
Political Party:

Democratic Party
Residence:

New York, NY

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Nandini Jammi is a co-founder of the advertising consultancy Check My Ads, which pressures brands and advertisers that advertise on center-right and right-of-center websites and media programs to terminate their sponsorship under the guise of “rooting out disinformation and hate speech from their digital media buys.” 1 Jammi is also a co-founder of the left-of-center social media activism organization Sleeping Giants, where she led social media campaigns that targeted advertisers that posted their ads on conservative websites. 2

A self-described as a “brand safety advocate” 3 who believes “neutrality is no longer an option,” 4 Jammi supports the far-left Black Lives Matter movement. 5 Jammi thought the United States Supreme Court would “throw the election for Trump” in 2020. 6 She supported the decision from some technology companies to remove then-President Donald Trump from their platforms and also supported the de-banking of the Trump campaign. 7 8 9 10

Career

Nandini Jammi is a co-founder of the advertising consultancy Check My Ads, which targets brands and advertisers who advertise on center-right and right-of-center websites and programs to terminate their sponsorship under the “rooting out disinformation and hate speech from their digital media buys.” 11 Jammi also led the failed campaign to remove advertising from Fox News’s “Tucker Carlson Tonight” under the guise of “brand safety.” 12 13 Jammi is also a co-founder of the left-of-center Check My Ads Institute, which seeks to force advertisers to pull their funding of center-right and right-of-center media programming. 14 Check My Ads Institute received Internal Revenue Service (IRS) tax-exempt status in 2021. 15

Jammi co-hosts the Immeasurable podcast, co-authors the Branded newsletter which targets conservatives through the Check My Ads Institute, 16 17  and hosts a Public Broadcasting Service (PBS) program discussing “misinformation.” 18

She is an advisory board member of the liberal billionaire George Soros and Reid Hoffman-backed media distribution firm Good Information, which was founded by Democratic Party political operative  Tara McGowan and seeks the removal of what it labels “disinformation” online. 19 20 21

Prior to starting Check My Ads, Jammi co-founded the left-of-center social media activism organization Sleeping Giants with activist Matt Rivitz in 2016. At Sleeping Giants, she led social media campaigns, targeted advertisers who posted their ads on conservative websites, 22 and helped to lead the effort that ultimately led to the cancellation of “The O’Reilly Factor” on Fox News. She has also worked as a marketing lead for tech startups based in in London and Berlin. 23

Political Positions

A self-described as a “brand safety advocate” 24 who believes “neutrality is no longer an option,” 25 Jammi claims she was the first to convince a technology company to ban then-President Donald Trump’s 2020 campaign from their platform, 26 supports the de-banking of the Trump campaign, told software companies they needed to kick Trump and “other extremists” off their platforms, 27 and cheered former President Trump’s banishment from e-commerce website Shopify. 28 29

Jammi supports the far-left Black Lives Matter movement, 30 called then-Facebook board member Peter Thiel “extreme and sociopathic,” 31 and said she thought the United States Supreme Court would “throw the election for Trump” in 2020. 32 She has also attacked consulting firm Deloitte for its work with U.S. Immigration and Customs Enforcement (ICE). 33

Political Donations

Nandini Jammi has made Federal Election Commission (FEC)-reportable donations to Democratic Party candidates and campaign committees including Moveon.Org Political Action, Sen. Elizabeth Warren (D-MA)’s unsuccessful 2020 presidential campaign, Sen. Bernie Sanders (I-VT)’s unsuccessful 2016 presidential campaign, the unsuccessful U.S. House campaign of McKayla Wilkes (D-MD), ActBlue, and others. 34

References

  1. Kelly, M.J. “How two women are taking on the digital ad industry one brand at a time.” Dist://ed. March 24, 2021. Accessed March 18, 2022. https://blog.mozilla.org/en/internet-culture/interviews/nandini-jammi-claire-atkin-check-my-ads/.
  2. “Nandini Jammi.” LinkedIn. Accessed March 14, 2022. https://www.linkedin.com/in/nandinijammi/.
  3. “Nandini Jammi.” Nandini Jammi Website. Accessed March 18, 2022. https://www.nandinijammi.com/.
  4. “Home.” Nandini Jammi Website . Accessed March 17, 2022. https://www.nandinijammi.com/.
  5. “Tweet.” Twitter. Posted June 3, 2020. Accessed March 17, 2022. https://twitter.com/nandoodles/status/1268244082666680320.
  6. “Tweet.” Twitter. Posted October 27, 2020. Accessed March 17, 2022. https://twitter.com/nandoodles/status/1321212094050672641.
  7. “tweet.” Twitter. Posted Janaury 7, 2021. Accessed March 17, 2022. https://twitter.com/nandoodles/status/1347290375749251077.
  8. “Tweet.” Twitter. Posted September 14, 2020. https://twitter.com/nandoodles/status/1305541810144636928.
  9. “Twitter.” Tweet. Posted January 20, 2021. Accessed March 17, 2022. https://twitter.com/nandoodles/status/1351951227907674117.
  10. “WTF: Here’s what I did in 2020.” Nandini Jammi Website. December 24, 2020. Accessed March 15, 2022. https://www.nandinijammi.com/about.
  11. [1] Kelly, M.J. “How two women are taking on the digital ad industry one brand at a time.” Dist://ed. March 24, 2021. Accessed March 18, 2022. https://blog.mozilla.org/en/internet-culture/interviews/nandini-jammi-claire-atkin-check-my-ads/.
  12. Beer, Jeff. “Are your company’s digital ads funding racism and hate? This new firm will check for you.” Fast Company. June 16, 2020. Accessed March 17, 2022. https://www.fastcompany.com/90516894/are-your-companys-digital-ads-funding-racism-and-hate-this-new-firm-will-check-for-you.
  13. “Here’s what you should do about your Fox News ads.” Check My Ads. March 18, 2021. Accessed March 18, 2022. https://checkmyads.org/branded/heres-what-you-should-do-about-your/.  https://web.archive.org/web/20200417101526/https://docs.google.com/spreadsheets/d/1y06tKL_PMAww4Qv_M7Ba0ziMBokV0gwCMvS8huVX83U/edit#gid=0.
  14. “Nandini Jammi.” LinkedIn. Accessed March 14, 2022. https://www.linkedin.com/in/nandinijammi/.
  15. “Nandini Jammi.” LinkedIn. Accessed March 14, 2022. https://www.linkedin.com/in/nandinijammi/.
  16. “Immeasurable.” Check My Ads Institute. Accessed March 15, 2022. https://checkmyads.org/immeasurable/.
  17. “Newsletter.” Check My Ads. Accessed March 18, 2022. https://checkmyads.org/branded/.
  18. “Fake: Searching for Truth in the Age of Misinformation.” Connecticut Public Television. Accessed March 18, 2022. https://cptv.org/fake/.
  19. Fischer, Sara. “Exclusive: Billionaires back new media firm to combat disinformation.” Axios. October 26, 2021. Accessed March 15, 2022. https://www.axios.com/soros-hoffman-disinformation-tara-mcgowan-b1e7cb89-a4f7-4281-8e0a-3877fe8a3944.html.
  20. “Nandini Jammi.” LinkedIn. Accessed March 14, 2022. https://www.linkedin.com/in/nandinijammi/.
  21. “Info.” Good Information Inc. Accessed March 15, 2022. https://goodinfo.us/info/.
  22. “Nandini Jammi.” LinkedIn. Accessed March 14, 2022. https://www.linkedin.com/in/nandinijammi/
  23. Nandini is a keynote speaker, activist, and co-founder of Check My Ads, a brand safety consultancy working with Fortune 500 companies and leading tech platforms.” Nandini Jammi Website. Accessed March 15, 2022. https://www.nandinijammi.com/about.
  24. “Nandini Jammi.” Nandini Jammi Website. Accessed March 18, 2022. https://www.nandinijammi.com/.
  25. “Home.” Nandini Jammi Website. Accessed March 17, 2022. https://www.nandinijammi.com/.
  26. “WTF: Here’s what I did in 2020.” Nandini Jammi Website. December 24, 2020. Accessed March 15, 2022. https://www.nandinijammi.com/about.
  27. “Twitter.” Tweet. Posted January 20, 2021. Accessed March 17, 2022. https://twitter.com/nandoodles/status/1351951227907674117.
  28. “tweet.” Twitter. Posted Janaury 7, 2021. Accessed March 17, 2022. https://twitter.com/nandoodles/status/1347290375749251077.
  29. “Tweet.” Twitter. Posted September 14, 2020. https://twitter.com/nandoodles/status/1305541810144636928
  30. “Tweet.” Twitter. Posted June 3, 2020. Accessed March 17, 2022. https://twitter.com/nandoodles/status/1268244082666680320.
  31. [1] “Tweet.” Twitter. Posted September 27, 2021. https://twitter.com/nandoodles/status/1442657841253429249.
  32. “Tweet.” Twitter. Posted October 27, 2020. Accessed March 17, 2022. https://twitter.com/nandoodles/status/1321212094050672641.
  33. “Tweet.” Twitter. Posted October 21, 2020. Accessed March 17, 2022. https://twitter.com/nandoodles/status/1318961301280989185.
  34. “Individual Contributions.” Federal Election Commission. Accessed March 15, 2022. https://www.fec.gov/data/receipts/individual-contributions/?contributor_name=nandini%20jammi
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