Sleeping Giants is a left-of-center social media activism organization founded by activist Matt Rivitz.
In Fall 2017, Sleeping Giants led an advertising boycott of Breitbart News Network. Each company with an advertisement on Breitbart’s website received notification from Sleeping Giants on one of their social media pages. As of June 20, 2018, some 3870 companies pulled their advertisements from Breitbart’s website.
Adidas and Kanye West
Sleeping Giants began pressuring Adidas’ Yeezy partnership with Kanye West after he made bizarre statements concerning slavery on Twitter in April 2018.
Sleeping Giants founder Matthew Rivitz received criticism from Nandini Jammi for refusing to acknowledge her as a co-founder, marketer and campaign organizer of the organization.
Jammi claims that Rivitz gaslighted her out of the movement they created as co-founders. She states that while Rivitz confirmed her position as a “founding organizer” of the movement, he originally refused to provide her with a Sleeping Giants email address, include her in speaking opportunities, inform her that he entered Sleeping Giants in a competition at the Cannes Lions International Festival of Creativity, and excluded her from the LLC he created for the Sleeping Giants platform.
Ultimately, on the Sleeping Giants Twitter account, Rivitz stated, “Women, particularly Women of Color, often are not heard in our society and she deserves to be listened to,” and has begun to acknowledge Jammi as a co-founder of Sleeping Giants.