The New Florida Majority (formerly New Florida Majority) is a left-of-center advocacy group which works to expand voting in Democratic-leaning demographics to break the Republican-majority government in Florida and win the state’s national electoral votes for the Democratic Party. It primarily targets low income and ethnic minority communities with street-level organization and outreach. The organization also advocates for pro-abortion legislation, environmentalist climate change policies, and criminal justice reform. 
The New Florida Majority has ties to radical-left organizations and people. New Florida Majority is a member of State Power Caucus, a radical-left-influenced network of community organizing and advocacy groups. 
Radical Left Influence
New Florida Majority is a member of the State Power Caucus, a collection of at least 20 similar organizations including California Calls, New Virginia Majority, Washington Community Action Network, and Kentuckians for the Commonwealth working on organizing and voter registration among left-leaning blocs in states throughout the US.  Jon Liss, a career left-wing organizer and radical-left ideologist, co-founded the Caucus. 
New Florida Majority’s longtime executive director was Gihan Perera, before Perera left to become a program officer for the left-wing Ford Foundation.  Perera had led Miami Workers Center before the formation of New Florida Majority; in that role, he had told the radical-left strategy and ideology outlet Organizing Upgrade that praised the election of President Barack Obama as “a possibility to go back on the offensive” for a number of radical-left causes. 
Badili Jones was a New Florida Majority political and alliance officer from 2012 through 2013, according to his LinkedIn page.  According to an author-editor biographical stub at the radical-left publishing house Common Notions, Jones is a former member of numerous radical-left organizations, including the February 2nd Movement, the Revolutionary Workers League, the Communist Party USA, and the African Liberation Support Committee. He was listed as a member of the Freedom Road Socialist Organization (now Liberation Road), a revolutionary Communist group.  In 2017, Jones wrote an article for Liberation Road arguing that the impact of Hurricane Irma on South Florida proved the need for revolutionary socialism and left-wing organizing.  He further wrote a discourse on community organizing in light of the Marxian dialectic for Liberation Road. His authorial biography described Jones as a “Marxist socialist.” 
New Florida Majority president Andrea Cristina Mercado is a co-founder of the labor activist group National Domestic Workers Alliance. A career left-wing activist, Mercado has previously worked for Miami Workers Center, the San Francisco-based left-wing organizing group Mujeres Unidas y Activas, and for a Brazilian group campaigning against international trade. 
The New Florida Majority relies on three strategies: mobilize, educate, and advocate. 
Mobilization work is accomplished by rallying and creating street-level local organizations to increase voter awareness and collect petitions.
Education is managed by an independent but closely-affiliated 501(c)(3), New Florida Majority Education Fund, which advocates for government policies to fight climate change, reform the criminal justice system, and expand voting rights.  Unlike New Florida Majority, the Education Fund can receive tax-deductible donations.
In 2018, Florida enacted Amendment 4 through a statewide ballot initiative. Amendment 4 restored voting rights to 1.2 million convicted felons in Florida, of whom an estimated 52% were Democrats, 33% Independents, and 14% Republicans.  New Florida Majority worked with the Florida Rights Restoration Coalition to collect 1 million signatures to get the Amendment on the ballot. 
In June, 2019, the Florida legislature enacted SB 7066, a bill which required Florida felons to pay all fines and fees related to their sentencing before their voting rights can be fully restored. The New Florida Majority helped challenge the bill in court, and a judge ordered it temporarily suspended in October.  The Florida Supreme Court provided an advisory opinion in January 2020 that supported the Governor and Legislature’s opinion that financial obligations could be considered a term of sentencing under Amendment 4. 
Hurricane Matthew Voter Registration Extension
In the wake of Hurricane Matthew’s landfall in October, 2016, the New Florida Majority supported the Florida Democratic Party in suing then-Governor Rick Scott (R) to extend the voter registration period.  Scott was ordered by the courts to extend the registration period by one week, grating an estimated 108,000 Floridians the opportunity to vote.