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New Jersey Million Voters Project (NJMVP)

Website:

njmillionvoters.org/
Type:

Left-of-Center Coalition
Formation:

2024
Director:

Arati Kreibich

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The New Jersey Million Voters Project (NJMVP) is a coalition of left-of-center organizations, faith groups, and labor unions launched to engage 1 million voters in the 2025 general election.  1 Make the Road New Jersey initially launched the coalition. 2

The coalition included AAPI New Jersey, the ACLU of New Jersey, New Jersey Citizen Action, the League of Women Voters of New Jersey, the We The People Coalition, Faith In NJ, Salvation and Social Justice, the Latino Action Foundation, the New Jersey Institute for Social Justice, New Jersey Policy Perspective, the Housing and Community Development Network of New Jersey, CWA District 1, SEIU 32BJ, the Rutgers Association of University Professors, Clinton Hill Community Action, the Gem Project, Newark NAACP, the Religious Action Center of Reform Judaism, and the Urban League.  3  2

The NJMVP sought to mobilize the “state’s rising majority,” which it argued consists of racial minorities, youth, new citizens, women, and working-class communities. It aimed to reach voters who do not vote regularly. 4 The project focused on racial justice, economic equity, and immigrant interests.  4

Background

The New Jersey Million Voters Project is a program put together by several left-of-center organizations, labor unions, and faith groups throughout the state. Its aim upon its launch was to engage 1 million voters by the 2025 general election.  1

After the 2025 election, the project announced it reached more than 694,000 New Jersey residents out of more than 1.17 million outreach attempts from door knocking, phone calls, and texting in 20 counties across the state. The project had almost 600 canvassers and volunteers who worked across 21 counties to reach voters.  3

Although the project asserts it is nonpartisan, it is backed by numerous left-of-center groups in the state. 5 The Million Voter Project New Jersey coalition included AAPI New Jersey, the ACLU of New Jersey, New Jersey Citizen Action, the League of Women Voters of New Jersey, the We The People Coalition, Faith In NJ, Salvation and Social Justice, the Latino Action Foundation, the New Jersey Institute for Social Justice, New Jersey Policy Perspective, the Housing and Community Development Network of New Jersey, CWA District 1, SEIU 32BJ, the Rutgers Association of University Professors, Clinton Hill Community Action, the Gem Project, Newark NAACP, the Religious Action Center of Reform Judaism, and the Urban League.  3  2

The organization made a goal of engaging at least 1 million working class voters, with a focus on Latino, Asian American Pacific Islander, Black, and youth voters.  2

The voter outreach initiative was set to spend about $3 million to canvass racial minority communities leading up to the 2025 election cycle, which included the race for governor. The organization did not focus on candidates but on “low-propensity” racial minorities. 6

The MVPNJ was created in response to the declining turnout in 2024, when 4.3 million New Jersians voted, a seven-percent decrease from 2020. Then-Vice President Kamala Harris only defeated then-former President Donald Trump by six points in the Democratic stronghold state, a decline from then-President Joe Biden’s 11-point victory over Trump in 2020.  7

The MVPNJ said its partners doubled turnout among low-propensity targets to nearly three percent from 2024 to 2025. 3 The biggest outreach in 2025 came in the following counties: Middlesex (142,349 people reached), Bergen (108,052 people reached), Essex (79,141 people reached), Hudson (66,463 people reached), and Union (48,656 people reached). In these counties, canvassers focused mostly on the municipalities of Newark, Elizabeth, New Brunswick, and Passaic.  3

The organization also was established in response to New Jersey eliminating the county-line rule for primaries, in which candidates backed by county party organizations were placed more prominently on primary-election ballots.  6

Leadership

Arati Kreibich is the director of the Million Voters Project New Jersey.  1 She is the former director of democracy organizing at the Working Families Alliance New Jersey. She was also a former council member in the borough of Glen Rock, New Jersey. She ran unsuccessfully in 2020 in a Democratic primary for the U.S. House of Representatives in New Jersey’s 5th Congressional District. 8  9

Advocacy

The New Jersey Million Voters Project focuses on economic opportunity, affordable housing, immigrant rights, access to education, and access to health care. The group also claims to combat misinformation.  7  3

In September 2025, the project praised the Passaic City Council for adopting a rent control ordinance to cap rent increases at three percent and eliminate vacancy decontrol, which allowed rent hikes when a unit became vacant. 1

The project advocates for the passage of the New Jersey John Lewis Voter Empowerment Act, a bill previously called the New Jersey Voting Rights Act. It would make it easier to get multilingual ballots and eliminate voter registration deadlines and party-declaration requirements.  7

References

  1. Press Release. “VICTORY: Passaic Tenants Pass Landmark Rent Control Ordinance Impacting Nearly.” Volunteer Lawyers for Justice New Jersey. September 3, 2025. Accessed March 6, 2026. https://www.vljnj.org/news/passaic-rent-control 
  2. Press Release. “Labor, Faith, Community Coalition Launches ‘Million Voters Project’ to Reach Working Class Voters Ahead of Critical N.J. Governor’s Race.” ACLU New Jersey. December 4, 2024. Accessed March 7, 2026. https://www.aclu-nj.org/press-releases/labor-faith-community-coalition-launches-million-voters-project-reach-working-class/ 
  3. “New Jersey MVP Partners Celebrate Largest Nonpartisan Voter Outreach Program in History with More Than 1.” Insider NJ. November 17, 2025. Accessed March 7, 2026. https://www.insidernj.com/press-release/new-jersey-mvp-partners-celebrate-largest-nonpartisan-voter-outreach-program-in-history-with-more-than-1-million-outreach-attempts/#:~:text=The%20effort%20reached%20residents%20across,%2C%20and%20Union%20(48%2C656). 
  4. “About.” New Jersey Million Voters Project. Accessed March 7, 2026. https://njmillionvoters.org/#about 
  5. Dayak, Shifra. “Republicans Are Shrinking the Voter Registration Gap in New Jersey.” NOTUS. March 25, 2025. Accessed March 6, 2026. https://www.notus.org/new-jersey/governors-race-2025 
  6. Han, Daniel. “A new left-leaning coalition plans major 2025 outreach drive.” Politico Pro. December 4, 2024. Accessed March 7, 2026. https://subscriber.politicopro.com/article/2024/12/a-new-left-leaning-coalition-plans-major-2025-outreach-drive-00192571 
  7. Bakshi, Ishani. “Knock knock, democracy’s calling: Inside the NJ Million Voter Project.” Public Squar. April 28, 2025. https://www.publicsq.org/latest-articles/one-million-votes#:~:text=The%20MVP%20NJ%20is%20a,margins%20of%20the%20political%20conversation. 
  8. “Arati Kreich.” LinkedIn. Accessed March 7, 2026. https://www.linkedin.com/in/aratikreibich/ 
  9. “Arati Kreich.” Ballotpedia. Accessed March 7, 2026. https://ballotpedia.org/Arati_Kreibich 
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