The Equal Justice Initiative (EJI) provides legal representation to death row prisoners in Alabama where no public funding existed for their defense. It was founded by Bryan Stevenson, author of the book and film Just Mercy.  It has extended its activity to include advocacy for the elimination of the death penalty, opposition to excessive punishment for children, and the elimination of mandatory-minimum sentences. 
EJI has opened a museum and memorial designed around the history of African Americans in the United States from slavery to lynching to what it calls “mass incarceration.” 
EJI also provides post-prison re-entry programs and educational programs for public schools. 
Since its inception, EJI claims to have secured relief, release, or reduced sentences for over 135 death-row prisoners while securing U.S. Supreme Court rulings that have impacted thousands of other cases. 
EJI provides legal representation for death row prisoners, advocates the elimination of the death penalty, opposes excessive punishment for children, provides a re-entry program for imprisoned children, challenges alleged wrongful convictions, opposes mandatory-minimum sentences and habitual-offender statutes, and has exposed dangerous prison conditions in Alabama. 
The Legacy Museum and the National Memorial for Peace and Justice, in Montgomery, Alabama, were built and are operated by EJI as projects designed to reflect the history of African-Americans from slavery to the present. 
Videos, historical markers of lynching locations, the book Just Mercy, publication of a calendar highlighting marginalized people, and events and reports on sentencing of children and the death penalty are used to advance education in public schools. Leveraging the success of Stevenson’s book Just Mercy, EJI combined with Mahogany Books to offer a double match of donations up to $1,200 for projects of independent organizations that request copies of the book as a part of a larger educational project.  
Bryan Stevenson, an attorney and author of the best-selling book Just Mercy, and the film of the same name, is executive director and founder of Equal Justice Initiative. In addition to his role at EJI he is Professor of Clinical Law at NYU. 
Jerome Gray, chairman, served as State Field Director of the Alabama Democratic Conference, the black political caucus of the state of Alabama, and won settlements forcing the use of alternative voting systems to single-member districts. Gray is also credited with expert testimony in the passage of the Voting Rights Act of 1965.  
Known contributors to Equal Justice Initiative during the riots surrounding the police-custody death of George Floyd include a variety of left-progressive interest groups, people, and corporations.
Glossier committed $500 thousand to 5 groups including EJI. 
Coca-Cola committed $2.5 million from the Coca Cola Foundation split among EJI, NAACP, and the National Center for Civil and Human Rights. Electronic Arts pledged $1 million to groups that included EJI, and Honest Beauty, founded by Jessica Alba, pledged $100,000. 
EJI generated $41,465,312 in revenue in 2017 consisting of $37,503,499 in contributions and grants and $2,903,445 of service revenue. 
Contributions and grants have risen significantly over the last three reporting years from $3,218,245 in 2013, to $37,503,499 in 2018. 
Expenses totaled $15,866,964 of which $4,748,744 was salaries and benefits, $3,805,821 for memorial and museum expenses, and $2,153,229 for community education.