Somos PAC

In 2019, Melissa Morales founded Somos Votantes and Somos PAC. ² Somos PAC claims to be one of the largest Latino voter programs in the country. ²

Background

According to its funding history, Somos PAC is focused on electing liberal candidates. ² It is the political arm of Somos Votantes, which calls itself one of the largest Latino engagement programs in the country. ³

In 2019, Melissa Morales founded Somos Votantes and Somos PAC.  ² As of 2025, Morales was the president of the two organizations. At that time, she was also a senior advisor for the Winning Jobs Narrative Project, a partner of Somos Votantes. She previously worked as the 2020 planning consultant for the Arizona Wins State Table and as the executive director of Service Employees International Union Florida. She was the 2018 Win Justice Florida state director. ¹

In 2019, Morales was the founding research director at Equis Research. ⁴

Somos Votantes is a 501(c)(4) and Somos PAC is a 527 organization.  ¹

Dark Money

During the 2022 election cycle, Somos PAC was accused of being connected to a “dark money” effort to support the campaigns of Democratic Party candidates. According to reporting by Forbes, donors were able to anonymously donate grants through the North Fund, which in turn were sent to Somos PAC to send out for media ads and online marketing. In an interview with Forbes, Robert Maguire, the research director for left-of-center group Citizens for Responsibility and Ethics in Washington (CREW), said, “They’re using nonprofit status as a shield for their donors.”  ⁵

Campaign Activities

Somos Votantes and Somos PAC launched a $57 million campaign in 2024 to attempt to mobilize the Latino vote for Democratic candidates. Of the $57 million, $33 million was set to go Latino voters in support of President Joe Biden and Democratic candidates in Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, Texas and Wisconsin. This campaign was dedicated to door-knocking, bilingual paid communications, and community organizing. ⁶

In 2024, Somos PAC spent more than $21 million in competitive states including Arizona, Michigan, Nevada, New Mexico, Pennsylvania, and Wisconsin, and in competitive California U.S. House races. ¹

In 2023, Somos Votantes worked in Nevada and Arizona to promote and defend laws then-President Joe Biden had signed. ³

In 2023, in Texas’s 15th congressional district, Somos Votantes launched Somos Pilares, a $1.4 million campaign to oppose U.S. Rep. Monica De La Cruz (R-TX). ³

In 2023, the PAC spent $45,000 in radio ads to oppose conservative then-Wisconsin Supreme Court Justice Daniel Kelly. ⁷

From 2018 to 2023, the advocacy group and PAC combined to knock on four million doors, sent more than 10 million pieces of mail, and spent more than $4 million in Latino-targeted TV and nearly $1 million in Spanish-language radio ads. ³

In 2022, the Somos network says it helped secure wins for Democratic candidates in races across the country, including on behalf of Michigan Gov. Gretchen Whitmer (D), Nevada Secretary of State Francisco “Cisco” Aguilar (D), Sen. Mark Kelly (D-AZ), and Sen. Catherine Cortez Masto (D-NV). ^{3  2}

In 2022, Somos Votantes and Somos PAC spent more than $23 million across 11 states, including key battleground states, resulting in 1.9 million door knock attempts, more than $300,000 invested in Spanish-language radio, more than 80 community organizing events, more than 146 million impressions in paid digital ads, over 2.2 million pieces of mail, 375,000 live phone calls to voters, and more than $2.6 million invested in English and Spanish language television. ³

In 2022, Somos PAC teamed with Climate Power Action and BlackPAC to spend more than $500,000 on a direct mail marketing campaign to turn out “climate voters of color” in battleground states. Black voters were targeted in Pennsylvania, Nevada, Arizona, and Wisconsin, while Latino voters were targeted in Arizona, Nevada, Georgia, and Pennsylvania, as part of the campaign. ⁸

In the 2020 election cycle, Somos Votantes and Somos PAC spent a combined $33 million across nine battleground states.  ³

In October 2020, Somos PAC joined the League of Conservation Voters Victory Fund to launch a $1 million pro-Biden ad campaign on Spanish TV and radio in the battleground state of Nevada. ⁹

Former New York Mayor and billionaire Mike Bloomberg contributed $1.5 million to the Somos PAC in September 2020. ¹⁰

Programs

Somos PAC’s Winning Jobs Narrative Project says it is a “working people-centered narrative architecture” for talking about jobs, work, and the economy across race, geography, and issues. ³ The project says it focuses on an economic narrative that works across issues, race, and geography. ¹

In the summer of 2025, Somos Votantes commissioned a poll that found 64 percent of Hispanics/Latinos rated the U.S. economy as poor. Somos founder Melissa Morales said, “The longer Trump is in office, the more frustrated Latino voters are becoming with his economic policies.” Morales said Latino voters have less allegiance to political parties compared to other voters. ¹¹