Person

Rebecca Lambe

Occupation:

Former President of Majority Forward

Founder and Senior Advisor of Senate Majority PAC

Former Senior Advisor at Cassidy & Associates

Former Executive Director of the Nevada Democratic Party

Founder of the Clean Energy Project (CEP)

Founding Board Member of Project New America (formerly Project New West)

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Rebecca Lambe is a Democratic political consultant, and the chief political strategist to former U.S. Senator Harry Reid (D-NV). As a Democratic strategist, Lambe is primarily focused on state and federal policy initiatives and Democratic electoral campaigns. 1

Lambe is largely responsible for registering voters and helping Democrats win local elections in Nevada. 2 While working for former U.S. Senator Harry Reid (D-Nevada), Lambe helped lead the effort to get the Democratic National Committee to recognize Nevada’s move to hold presidential nominating caucuses earlier in the primary cycle in 2008. 3

Lambe has been involved with several organizations that promote the Democratic Party in elections. She is a founder and senior advisor of the Senate Majority PAC, 4 a super PAC whose sole mission is to win Senate races for the Democratic Party. 5 She is the former president of Majority Forward, a group that claims to fund non-partisan voter registration efforts, but in actuality raises millions of dollars to fund ads intended to help Democrats win elections. 6

Lambe is a founding board member of Project New West,7 now known as Project New America or the Majority Institute, a left-of center research and strategy group that polls voters and analyses their beliefs to advance a left-liberal agenda. 8

Career

Rebecca Lambe is a Democratic strategist, primarily focused on state and federal policy initiatives and Democratic electoral campaigns. 9

In 2003, Lambe became the executive director of the Nevada Democratic Party, and focused her efforts on registering voters and winning local elections for Democrats. Lambe became former U.S. Senator Harry Reid’s Southern Nevada regional director in 2005. 10 In 2006, Lambe aided Reid in leading the effort to get the Democratic National Committee to move Nevada’s presidential nominating caucuses earlier in the primary calendar ahead of the 2008 election. 11

Prior to moving to Nevada, Lambe served as deputy chief of staff to the late Missouri Governor Mel Carnahan (D-MO), where she played a key role in his campaign, and also served as state director and campaign manager for former Senator Jean Carnahan (D-MO). 12

Lambe is a former senior advisor at Washington DC-based government relations firm Cassidy & Associates. 13

Super PAC Work

Lambe is a founder and Senior Advisor of the Senate Majority PAC, formerly Majority PAC,14  a super PAC whose sole mission is to win Senate races for the Democratic Party. 15

Lambe is the former President of Majority Forward, having led the 501(c)(4) non-profit organization during the 2016 election cycle. The group raises millions of dollars to fund ads intended to help Democrats win elections. The group claims, however, that its primary goal is to increase voter participation, and that it has spent millions of dollars on non-partisan voter registration efforts. 16

Liberal Advocacy Groups

Lambe is the founder of the Clean Energy Project (CEP), a now-defunct organization promoting environmentalist energy in Nevada and the West. 17 CEP was the primary sponsor of the National Clean Energy Summit, whose events have been co-hosted by former Lambe’s former boss, Senator Harry Reid (D-NV); former moderate Republican Nevada Governor Brian Sandoval; and the Democratic establishment-aligned think tank Center for American Progress. Speakers at the Summit have included members of the Democratic establishment like former Secretary of State Hillary Clinton, former President Bill Clinton, former New York Mayor Michael Bloomberg, 18 and former Vice President Al Gore. 19

Lambe is a founding board member of Project New West,20 now known as Project New America or the Majority Institute, a left-of center research and strategy group that polls voters and analyses their beliefs, supporting a majority left-liberal agenda. 21

References

  1. “Watch: The Washington Post’s Republican Presidential Debate Pregame.” The Washington Post, November 17, 2015. Accessed December 27, 2019. https://www.washingtonpost.com/blogs/post-live/wp/2015/11/17/live-from-las-vegas-dec-14-a-republican-presidential-debate-pregame/.
  2. Schwartz, David McGrath. “Rebecca Lambe: The Force Behind State Democrats’ Success.” Las Vegas Sun, August 9, 2009. Accessed December 27, 2019. https://lasvegassun.com/news/2009/aug/09/rebecca-lambe-force-behind-state-democrats-success/.
  3. Wilson, Reid. “Overlooked Nevada Seeks to Pack a Bigger Punch in 2020 Race.” The Hill, August 28, 2019. Accessed December 27, 2019. https://thehill.com/homenews/campaign/459048-overlooked-nevada-seeks-to-pack-a-bigger-punch-in-2020-race.
  4. “Rebecca Lambe.” Cassidy & Associates, 2010. Accessed December 27, 2019. http://s95173.gridserver.com/team/79/.
  5. “About.” Senate Majority PAC. Accessed December 27, 2019. https://www.senatemajority.com/about/.
  6. Maguire, Robert. “In the Service of Social Welfare, Democratic Operatives get IRS Seal of Approval.” The Center for Responsive Politics, April 19, 2017. https://www.opensecrets.org/news/2017/04/service-social-welfare-democratic-operatives-get-irs-seal-approval/.
  7. “Watch: The Washington Post’s Republican Presidential Debate Pregame.” The Washington Post, November 17, 2015. Accessed December 27, 2019. https://www.washingtonpost.com/blogs/post-live/wp/2015/11/17/live-from-las-vegas-dec-14-a-republican-presidential-debate-pregame/.
  8. “The New West.” The Majority Institute, 2019. Accessed December 27, 2019. https://majorityinstitute.com/landmark-research/west.
  9. “Watch: The Washington Post’s Republican Presidential Debate Pregame.” The Washington Post, November 17, 2015. Accessed December 27, 2019. https://www.washingtonpost.com/blogs/post-live/wp/2015/11/17/live-from-las-vegas-dec-14-a-republican-presidential-debate-pregame/.
  10. Schwartz, David McGrath. “Rebecca Lambe: The Force Behind State Democrats’ Success.” Las Vegas Sun, August 9, 2009. Accessed December 27, 2019. https://lasvegassun.com/news/2009/aug/09/rebecca-lambe-force-behind-state-democrats-success/.
  11. Wilson, Reid. “Overlooked Nevada Seeks to Pack a Bigger Punch in 2020 Race.” The Hill, August 28, 2019. Accessed December 27, 2019. https://thehill.com/homenews/campaign/459048-overlooked-nevada-seeks-to-pack-a-bigger-punch-in-2020-race.
  12. “Watch: The Washington Post’s Republican Presidential Debate Pregame.” The Washington Post, November 17, 2015. Accessed December 27, 2019. https://www.washingtonpost.com/blogs/post-live/wp/2015/11/17/live-from-las-vegas-dec-14-a-republican-presidential-debate-pregame/.
  13. “Watch: The Washington Post’s Republican Presidential Debate Pregame.” The Washington Post, November 17, 2015. Accessed December 27, 2019. https://www.washingtonpost.com/blogs/post-live/wp/2015/11/17/live-from-las-vegas-dec-14-a-republican-presidential-debate-pregame/.
  14. “Rebecca Lambe.” Cassidy & Associates, 2010. Accessed December 27, 2019. http://s95173.gridserver.com/team/79/.
  15. “About.” Senate Majority PAC. Accessed December 27, 2019. https://www.senatemajority.com/about/.
  16. Maguire, Robert. “In the Service of Social Welfare, Democratic Operatives get IRS Seal of Approval.” The Center for Responsive Politics, April 19, 2017. https://www.opensecrets.org/news/2017/04/service-social-welfare-democratic-operatives-get-irs-seal-approval/.
  17. “Watch: The Washington Post’s Republican Presidential Debate Pregame.” The Washington Post, November 17, 2015. Accessed December 27, 2019. https://www.washingtonpost.com/blogs/post-live/wp/2015/11/17/live-from-las-vegas-dec-14-a-republican-presidential-debate-pregame/.
  18. Mooney, Chris. “Obama Visits Nevada, Ground Zero for the Solar Boom, and Talks Clean Energy and Climate Change.” The Washington Post, August 24, 2015. Accessed December 27, 2019. https://www.washingtonpost.com/news/energy-environment/wp/2015/08/24/obama-visits-nevada-the-center-of-the-solar-boom-to-talk-clean-energy-and-climate-change/.
  19. “National Clean Energy Summit 9.0.” Impact NV, 2019. Accessed December 27, 2019. https://impact-nv.org/sustainability-in-the-news/southern-nevada/national-clean-energy-summit-9-0.
  20. “Watch: The Washington Post’s Republican Presidential Debate Pregame.” The Washington Post, November 17, 2015. Accessed December 27, 2019. https://www.washingtonpost.com/blogs/post-live/wp/2015/11/17/live-from-las-vegas-dec-14-a-republican-presidential-debate-pregame/.
  21. “The New West.” The Majority Institute, 2019. Accessed December 27, 2019. https://majorityinstitute.com/landmark-research/west.

Connected Organizations

  1. Majority Forward (Non-profit)
    President
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