Daniel Lurie

Daniel Lurie is a California Democratic Party politician who has served as Mayor of San Francisco, California since 2025 1 after being elected to the position in November 2024.  2 Lurie is also an heir to the Levi Strauss & Co. fortune through his stepfather, former company president and CEO Peter E. Haas Sr.  3 His wife Becca Prowda is director of protocol for California Governor Gavin Newsom (D). 4

At-A-Glance

Issue Areas: Multi-Issue Advocacy
Office:

Mayor of San Francisco

Political Party:

Democratic

Born:

1977

Nationality:

American

Contents

    Background

    Daniel Lurie is a California Democratic Party politician who has served as Mayor of San Francisco since 2025 and a former nonprofit executive.  5

    Lurie is an heir to the Levi Strauss & Co. fortune through his mother’s second marriage, and he used millions of dollars from his personal wealth during the campaign.  2 He has been a director of multiple nonprofit foundations connected to the Haas family, which has controlled Levi Strauss & Co. since the early 1900s.  6  7  8

    Political Career

    In November 2024, Lurie defeated incumbent Mayor London Breed (D) to become Mayor of San Franscisco, and he assumed office in January 2025. 5

    Lurie promised to hire 425 new San Francisco Police Department officers during the first three years of his administration, prevent local city departments from indefinitely delaying building permits, impose more oversight on nonprofits working with the city, and address the city’s homelessness and public drug-use crises. 9

    Lurie reportedly spent at least $8 million of his personal fortune on his campaign. Lurie’s mother, Miriam Haas, also donated $1 million to a committee supporting his campaign. 2

    On his first day as mayor, Lurie declared an emergency related to fentanyl use and trafficking in San Francisco and directed the city’s police department to make enforcement of street-level narcotics sales and use a top department priority. 10

    In December 2025, Lurie signed into law an ordinance, approved unanimously by the city’s Board of Supervisors, that would establish a “reparations fund for black residents.” Following the signing, Lurie claimed that no city funding would be used towards the Fund but rather it was kept open for personal or charitable contributions. The San Francisco Reparations Committee began meeting monthly in June 2021 to develop plans for the Fund, writing a 400-page report that recommended $5 million payment to each eligible person. According to reporting by the National Review, each member of the 14-seat Reparations Committee received $250 in monthly payments between June 2021 and January 2024 (or $217,000 in total during that time). Committee chairman Eric McDonnell also stated “I would argue that the city is accountable for not just investing in this fund, but for supporting in all the ways possible the recommendations of our plan, including financial repair…It is a step in the right direction. It by no means demonstrates or represents a full on commitment to making something happen.” 11

    Personal Life

    Daniel Lurie’s parents, Brian and Mimi Lurie, divorced when he was a toddler.  3 In 1981, Mimi married Levi Strauss & Co. president and CEO Peter E. Haas Sr., who was a great-grandnephew of company founder Levi Strauss. 3 Haas died in 2005, leaving Mimi (known as Mimi Haas by that time) with the majority of his estate, including an estimated 16% ownership stake in the company. 2 In 2021, Forbes estimated her net worth at $1.4 billion. 12

    Lurie’s father, Brian Lurie, is a rabbi who was formerly the executive director of the Jewish Community Federation of San Francisco, the Peninsula, Marin, and Sonoma Counties, also known as the Jewish Community Federation and Endowment Fund, and was board president of the New Israel Fund (NIF). 13 On the NIF website, Rabbi Lurie wrote, “Some may view me as having moved to the left over the years. But I never moved. The Jewish community and the Israel conversation changed.” 14

    Lurie’s wife, Becca Prowda, is Director of Protocol in the administration of California Governor Gavin Newsom (D), who is also a former San Francisco Mayor. 15  4

    Professional Life

    During his mayoral campaign, Lurie described his profession as “nonprofit executive.” 16 He is the founder of the left-leaning San Francisco homelessness nonprofit Tipping Point Community, where he was CEO until transitioning to board chair in 2019. He resigned from that role in 2023 to run for office. 17

    Tipping Point’s model was based on that of New York City’s Robin Hood Foundation, where Lurie worked  in the early 2000s. 18 Robin Hood has been described as “a favorite charity on Wall Street.” 19  20

    In 2024, Tipping Point reported revenue of $45,031,227, expenses of $42,383,103, and $63,987,591 in net assets. 21

    In 2017, Tipping Point pledged $100 million to fight homelessness in San Francisco and to reduce the homeless population in half within five years. 22 According to the city’s official measurements, the number of homeless in San Francisco grew between 2017 and 2024. 23

    According to personal finance disclosure forms filed during his candidacy, Lurie is a part-owner of 49ers Enterprises Global Football Group, which owns majority stakes in soccer teams in Europe. 16 He was the chairman of the Super Bowl 50 Committee, which was played in the 49ers’ Levi’s Stadium. 24

    Nonprofit Board Positions

    Daniel Lurie was a member of the board of directors of multiple nonprofit foundations associated with the Haas family, resigning those roles in 2023 when he announced his candidacy for mayor of San Francisco.  6

    Daniel Lurie was previously the director of the Mimi and Peter Haas Fund, which was founded by his stepfather and mother in 1982.  3 It reported $173 million in assets as of 2023.  7  8 Lurie was no longer listed as a trustee on its website as of November 2025. 7  8

    The Mimi and Peter Haas has funded left-of-center organizations such as Partners for Justice, Everytown for Gun Safety, Reproductive Freedom for All Foundation (formerly NARAL Pro-Choice America), Robin Hood Foundation, Surfrider Foundation, Teach for America, and Chinese for Affirmative Action. 8  7

    Lurie was also a director of the Levi Strauss Foundation, resigning that role in 2023. 6

    The Levi Strauss Foundation and Mimi and Peter Haas Fund are part of an informal consortium of left-of-center Haas family philanthropies, including the Peter E. Haas, Jr Family Fund founded and controlled by Lurie’s stepbrother, the Evelyn and Walter Haas, Jr. Fund founded by the brother of Lurie’s stepfather, and the Walter and Elise Haas Fund founded by parents of Lurie’s stepfather. 25

    References

    1. “Daniel Lurie.” Ballotpedia. Accessed November 17, 2025. https://ballotpedia.org/Daniel_Lurie.
    2. Greschler, Gabe, and Rya Jetha. “How Family Money Launched Lurie to the Front of the Mayor’s Race.” The San Francisco Standard, October 29, 2024. https://sfstandard.com/2024/10/29/san-francisco-mayor-daniel-lurie-wealth-campaign-expensive-levi-strauss/.
    3. Mirsky, Maya. “The Very Jewish Story of Daniel Lurie’s Fortune.” The Jewish News of Northern California, November 13, 2024. https://jweekly.com/2024/11/14/where-does-daniel-luries-fortune-come-from-heres-the-levi-strauss-heirs-family-tree/.
    4. Bollag, Sophia. “Who Is Daniel Lurie’s Wife? Becca Prowda Is Known as His Secret Weapon.” San Francisco Chronicle, November 19, 2024. https://www.sfchronicle.com/politics/article/daniel-lurie-becca-prowda-wife-19913807.php.
    5. “Mayoral Election in San Francisco, California (2024).” Ballotpedia. Accessed November 17, 2025. https://ballotpedia.org/Mayoral_election_in_San_Francisco,_California_(2024).
    6. “Levi Strauss Foundation, Full Filing.” ProPublica Nonprofit Explorer. Accessed November 17, 2025. https://projects.propublica.org/nonprofits/organizations/946064702/202402789349100310/full.
    7. “Home.” Mimi and Peter Haas Fund. Accessed November 17, 2025. https://www.mphf.org/.
    8. “Mimi and Peter Haas Fund.” ProPublica Nonprofit Explorer. Accessed November 17, 2025. https://projects.propublica.org/nonprofits/organizations/946064551.
    9. Lu, Xueer. “Here’s What Mayor-Elect Daniel Lurie Promised on the Campaign Trail.” Mission Local, November 25, 2024. https://missionlocal.org/2024/11/heres-what-mayor-elect-daniel-lurie-promised-on-the-campaign-trail/.
    10. Knight, Heather. “San Francisco Gets a New Mayor and an Emergency Plan for the Fentanyl Scourge.” The New York Times, January 8, 2025. https://www.nytimes.com/2025/01/08/us/politics/san-francisco-mayor-daniel-lurie-fentanyl.html.
    11. Bernstein, Brittany. “Who Is Going to Pay for San Francisco’s Reparations Program?” National Review, February 3, 2026. https://www.nationalreview.com/news/who-is-going-to-pay-for-san-franciscos-reparations-program/
    12. “Mimi Haas.” Forbes. Accessed November 17, 2025. https://www.forbes.com/profile/mimi-haas/.
    13. “Brian Lurie.” New Israel fund. Accessed November 17, 2025. https://www.nif.org/team/brian-lurie/.
    14. “Brian Lurie.” New Israel fund. Accessed November 17, 2025. https://www.nif.org/get-involved/ways-to-give/legacy-giving/legacy-society-member-profiles/brian-lurie/.
    15. Prowda, Becca. “Becca Prowda – Office of Governor Gavin Newsom.” Linkedin. Accessed November 17, 2025. https://www.linkedin.com/in/becca-prowda-25a3b26/.
    16. “Lurie, Daniel Nomination Documents.” San Francisco Board of Elections, September 26, 2023. https://www.sf.gov/sites/default/files/2024-06/Lurie%2C%20Daniel_Nom%20Docs.pdf.
    17. Malpiedi, Sam. “Tipping Point Founding Story.” Tipping Point Community, September 21, 2023. https://tippingpoint.org/thought-leadership/tipping-point-founding-story-2/.
    18. “Daniel Lurie: A Man Who’s Wearing Two Hats & Making a Super Difference for Our Greater Community – Silicon Valley Talk.”Accessed via Wayback Machine, November 17, 2025. https://web.archive.org/web/20190731012957/;https://siliconvalleytalk.com/news/view/7342/Daniel_Lurie_A_Man_Whos_Wearing_Two_Hats_-_Making_a_Super_Difference_for_Our_Greater_Community.
    19. Cohen, Rick. “Billions in Hedge Fund Wealth behind the Robin Hood Foundation.” Nonprofit Quarterly, August 30, 2018. https://nonprofitquarterly.org/billions-in-hedge-fund-wealth-behind-the-robin-hood-foundation/.
    20. Harris, Elizabeth A. “Robin Hood, Favorite Charity on Wall Street, Gets New Leader.” The New York Times, April 25, 2017. https://www.nytimes.com/2017/04/25/nyregion/robin-hood-foundation-charity-wes-moore.html.
    21. “Tipping Point Community.” ProPublica Nonprofit Explorer. Accessed November 17, 2025. https://projects.propublica.org/nonprofits/organizations/202121739.
    22. Fagan, Kevin. “Nonprofit Pledges $100 Million to Aid SF’s Chronically Homeless.” San Francisco , May 7, 2017. https://www.sfchronicle.com/aboutsfgate/article/Nonprofit-pledges-100-million-to-aid-SF-s-11126953.php.
    23. “Homeless Population.” San Francisco city seal. Accessed November 17, 2025. https://www.sf.gov/data–homeless-population.
    25. Cha, Cathy and Lewin, Ralph. “Why All Funders Should be Democracy Funders.” Inside Philanthropy. June 11, 2024. Accessed June 24, 2024. https://www.insidephilanthropy.com/home/2024/6/11/why-all-funders-should-be-democracy-funders