DeSmog, formerly known as DeSmogBlog, is a Canadian-based website that is critical of people and organizations that question man-made climate change and alleges climate change skeptics are part of a misinformation campaign. It was co-founded in January 2006 by James “Jim” Hoggan, the founder of the Hoggan and Associates public relations firm in Vancouver. In 2013, Hoggan founded DeSmog Canada as a non-profit news magazine that has the same mission as DeSmog.

DeSmog controversies include the 2009 “Climategate” email scandal, in which one of its writers admitted the blog is more about public relations than science. Also, in 2012, Desmog posted internal documents stolen from the Heartland Institute, a free market think tank which has specialized in climate change science.

Founding and Mission

James “Jim” Hoggan, a Canadian public relations executive who founded Hoggan and Associates, launched the DeSmog website in Vancouver, British Columbia in January, 2006.¹

Hoggan said in a published report that he received $300,000 in seed money from John Lefebvre, the controversial former president of online transaction company NETeller.²

The website publishes articles and stories that are written by DeSmog writers and outside contributors.

The website also maintains a “Climate Disinformation Database” of individuals and organizations that question climate change activists.³

Organizational Overview

As of July 2016, DeSmog had at least 20 regular contributors. In addition to DeSmog, their climate stories can be found on other outlets such as The American Prospect, The Nation, Grist, AlterNet, Earth Island Journal, Truth-Out, Salon, The Intercept, and BillMoyers.com. A number of DeSmog writers are also regular contributors to HuffPost (formerly the Huffington Post).⁴

Funding

DeSmog was launched with $300,000 from John Lefebvre, the past-president of online transaction company NETeller.⁵

A 2014 press release by Friends of Science, a group that believes climate change is a function of nature rather than man, reported that DeSmog funders include Tides Canada Initiatives, and the Endswell Foundation, a Canadian Charity and predecessor to Tides Canada.⁶

People

Founder

James “Jim” Hoggan is the Founder of DeSmog. Hoggan is also a lawyer and founder of James Hoggan & Associates, a public relations firm based in Vancouver, British Columbia.⁷ Hoggan was the former board chair and secretary of the David Suzuki Foundation, a Canadian environmentalist think tank. ⁸ Hoggan serves as a trustee of the Dalai Lama Center for Peace and Education.⁹ He is also a founding director of The Climate Project Canada, which organized the Canadian version of the Al Gore environmentalist “bootcamp” associated with the former Vice President’s film An Inconvenient Truth.¹⁰ Hoggan has written three books,Do the Right Thing: PR Tips for Skeptical Public (2009),Climate Cover-Up: The Crusade to Deny Global Warming (2009) and I’m Right and You’re an Idiot: The Toxic State of Public Discourse and How to Clean It Up (May 2016).¹¹

Executive Director

Brendan DeMelle is the Executive Director and Managing Editor of DeSmog.com. Prior to DeSmog, DeMelle previously worked as a research associate for environment activist Robert F. Kennedy, Jr., a researcher for Laurie David at StopGlobabWarming.org, a law and policy analyst for Environmental Working Group, and a campus organizer for Connecticut Public Interest Research Group. ¹²

Staff Listings

Lindsey J. Smith is the managing editor for DeSmog and a freelance journalist. ¹³

Ashley Braun is the Senior Editor for DeSmog and is a freelance journalist. Braun is a member of the Society of Environmental Journalists and National Association of Science Writers as well as the president of the Northwest Science Writers Association. ¹⁴

Notable Events and Scandals

Involvement in “Climategate” Email Scandal

An email written by Richard Littlemore to Penn State University associate professor Michael Mann turned up in the 2009 Climatic Research Unit email controversy known as “Climategate” which seemed to indicate alleged improper manipulation of temperature data. Littlemore admitted to Mann that DeSmog is “all about PR here, not much about science.”¹⁵

Heartland Institute Stolen Email Scandal

On February 14, 2012 DeSmog posted internal budget, fundraising, and strategy documents from the free-market, anthropogenic-climate-change-skeptic think tank Heartland Institute which were stolen from the organization, one of which was falsified. Others may have been altered.¹⁶

Six days later, Pacific Institute President Peter Gleick admitted to stealing the documents by impersonating a board member, and receiving the materials via email directly from the Heartland Institute.¹⁷

DeSmogBlog Attack on the American Council on Science and Health (ACSH)

On March 17, 2020 attorney and freelance writer Sharon Kelly wrote an article about The American Council on Science and Health (ACSH) titled “Meet the Climate Science Deniers Who Downplayed COVID-19 Risks.” In the article DeSmogBlog bashed ACSH for being one of “several organizations promoting climate science denial that are now spreading misinformation on the coronavirus, with potentially deadly consequences.” ¹⁸

The ACSH wrote a counter article criticizing the statements made by DeSmogBlog, stating they had “…a long history of smearing reputable scientists with whom it disagrees on climate change.” ¹⁹ The article also claimed that “Ms. Kelly flat-out lied” regarding the ACSH’s stance on the coronavirus, specifically citing an article written by Dr. Alex Berezow PhD, former vice president of scientific communications for the ACSH. According to Dr. Berezow, one week before the World Health Organization declared coronavirus a pandemic on January 30^th 2020, he wrote an article stating “It is rather a slam-dunk case that we are facing a global public health crisis.” ^{20 21}

Lee Fang, an investigative journalist for The Intercept, later picked up and posted DeSmog’s article on his Twitter account, which a resulted in criticism by the ACSH, stating, “Mr. Fang simply repeated the lies fed to him by a lawyer writing for a blog,” in reference to Kelly. ²²

Affiliations

DeSmog Canada

In 2013, Hoggan founded DeSmog Canada, an online news magazine with the same mission as DeSmog, dedicated to cutting through the spin clouding the debate on energy and environment. Unlike DeSmog, DeSmog Canada is registered as a non-profit society under the Society Act of British Columbia and is funded “by individuals and foundations that care about climate change, democracy, science and the environment.”²³

Hoggan is listed as the board chair of DeSmog Canada, while former DeSmog editor Kevin Grandia is listed as “Site Development and Analytics.”²⁴

1. “About.” DeSmogBlog. Accessed June 20, 2017. https://www.desmogblog.com/about.
2. Committee, Canada Tibet. “Comite Canada Tibet Committee.” Canada Tibet Committee | Library | WTN | Archive | Old. Accessed June 20, 2017. http://www.tibet.ca/en/library/wtn/archive/old?y=2007&m=1&p=17_5.
3. “Global Warming Disinformation Database.” DeSmogBlog. Accessed June 20, 2017. https://www.desmogblog.com/global-warming-denier-database.
4. Nielsen, Aly. “DeSmog Blog’s Energy Bias.” Buying Bias. April 28, 2017. Accessed June 21, 2017. http://buyingbias.org/2016/10/04/how-desmog-blog-covers-energy-with-a-bias-to-benefit-their-founders-pr-firm/.
5. Committee, Canada Tibet. “Comite Canada Tibet Committee.” Canada Tibet Committee | Library | WTN | Archive | Old. Accessed June 20, 2017. http://www.tibet.ca/en/library/wtn/archive/old?y=2007&m=1&p=17_5.
6. Stirling-Anosh, Michelle. The Globe and Mail’s environmental bias is showing. PDF. 2014.
7. “Location.” Hoggancom. Accessed June 20, 2017. http://hoggan.com/location/.
8. “Board of Directors.” Board of Directors | People | David Suzuki Foundation. Accessed June 20, 2017. http://www.davidsuzuki.org/about/people/board/.   
9. “James Hoggan.” The Dalia Lama Center. Accessed June 20, 2017. http://dalailamacenter.org/users/james-hoggan.
10. “James Hoggan.” National Observer. Accessed June 20, 2017. http://www.nationalobserver.com/u/james-hoggan.
11. “James Hoggan.” Hoggancom. Accessed June 20, 2017. http://hoggan.com/content/james-hoggan/
12. “Brendan DeMelle.” DeSmog, Accessed November 29, 2023. https://www.desmog.com/user/brendan-demelle/
13. “Lindsey J. Smith.” DeSmog, Accessed November 29, 2023. https://www.desmog.com/user/lindsey-smith/
14. “Ashley Braun.” DeSmog, Accessed November 29, 2023. https://www.desmog.com/user/ashley-braun/
15. “Searching the CRU leaked emails.” Di2.nu. Accessed June 21, 2017. http://di2.nu/foia/foia2011/mail/0035.txt.
16. Clark, Pilita. “Climate expert admits to tricking institute.” Financial Times. February 21, 2012. Accessed July 14, 2017. https://www.ft.com/content/bbada27c-5cb5-11e1-ac80-00144feabdc0?mhq5j=e1.
17. Gleick, Peter H. “The Origin of the Heartland Documents.” The Huffington Post. February 20, 2012. Accessed June 21, 2017. http://www.huffingtonpost.com/peter-h-gleick/heartland-institute-documents_b_1289669.html.
18. ACSH Staff. “DeSmogBlog, the Intercept, Spread Lies about ACSH, Covid-19.” American Council on Science and Health. American Council on Science and Health, March 28, 2020. https://www.acsh.org/news/2020/03/17/desmogblog-intercept-spread-lies-about-acsh-covid-19-14641.
19. ACSH Staff. “DeSmogBlog, the Intercept, Spread Lies about ACSH, Covid-19.” American Council on Science and Health. American Council on Science and Health, March 28, 2020. https://www.acsh.org/news/2020/03/17/desmogblog-intercept-spread-lies-about-acsh-covid-19-14641.
20. Berezow, PhD, Alex. “WHO Damages Its Reputation On Vaping, Coronavirus.” American Council on Science and Health, January 24, 2020. https://www.acsh.org/news/2020/01/24/who-damages-its-reputation-vaping-coronavirus-14528
21. ACSH Staff. “DeSmogBlog, the Intercept, Spread Lies about ACSH, Covid-19.” American Council on Science and Health. American Council on Science and Health, March 28, 2020. https://www.acsh.org/news/2020/03/17/desmogblog-intercept-spread-lies-about-acsh-covid-19-14641.
22. ACSH Staff. “DeSmogBlog, the Intercept, Spread Lies about ACSH, Covid-19.” American Council on Science and Health. American Council on Science and Health, March 28, 2020. https://www.acsh.org/news/2020/03/17/desmogblog-intercept-spread-lies-about-acsh-covid-19-14641.
23. “About Us.” DeSmog Canada. Accessed June 21, 2017. https://www.desmog.ca/about_us.
24. “About Us.” DeSmog Canada. Accessed June 21, 2017. https://www.desmog.ca/about_us.