Fight for $15
Action Now was deeply involved in the initial development of the Fight for $15 campaign; reports indicated that the Service Employees International Union (SEIU) was providing financial support to the group to prepare to stage the initial demonstrations as early as 2011. By the end of 2012, SEIU had provided Action Now with over $3 million in funds to support union organizing, mostly the Fight for $15.
Reports indicated that SEIU and Action Now had a longstanding relationship preceding Fight for $15. One SEIU official told labor newspaper In These Times: “Action Now here is very closely connected to the largest SEIU local in the region—SEIU Healthcare Illinois/Indiana. They have a history of cooperative, overlapping campaigns.”