American Affordability Alliance

American Affordability Alliance is a fiscal-policy advocacy organization that has focused on tort reform, auto-insurance costs, rideshare liability, and litigation-related policy. 1  2 The organization has published materials supporting liability-law changes and has amplified arguments from right-of-center limited-government and tort-reform groups including the Taxpayers Protection Alliance (TPA), R Street Institute, the James Madison Institute, and the 60 Plus Association. 3

At-A-Glance

Issue Areas: Economic Policy
Formation:

2026

Location: Washington, DC View on map

Contents

    As of 2026, American Affordability Alliance did not identify its officers, board members, funders, or tax-exempt status, and the Alliance did not have a registered tax identification number with the IRS. 1  4

    Background

    American Affordability Alliance was registered with the Virginia State Corporation Commission on January 14, 2026, with C T Corporation System listed as its registered agent. 2  5 The organization’s privacy policy listed a Washington, D.C. mailing address at “Gilbert & Wolfand PC” and stated that the policy applied to information collected beginning February 13th, 2026. 6

    A business information aggregator described Gilbert Wolfand PC as a Washington, D.C.-based tax-accounting firm that provides services to nonprofit clients, with most identified clients categorized as social advocacy organizations. 7

    Advocacy

    American Affordability Alliance has focused its advocacy on tort reform, auto-insurance costs, rideshare liability, and federal liability-law changes. The organization’s homepage has asked visitors to send a letter to lawmakers in support of congressional action associated with reducing auto-insurance costs and limiting litigation-related expenses, and the page also included opt-in language for calls, text messages, autodialed calls, and automated texts from the organization. 1

    As of April 2026, American Affordability Alliance’s homepage claimed that insurance premiums hd increased more than 50 percent since 2020, that households paid more than $6,600 annually in hidden costs from litigation, and that lawsuit abuse contributed to an estimated 4.8 million lost jobs nationwide. 1

    American Affordability Alliance administers an updates page that has republished and has linked to a series of opinion pieces and outside commentaries related to tort reform, the Graves Amendment, rideshare liability, and auto-insurance costs. 8 In an April 20, 2026 article republished on the Alliance’s website, senior fellow at the Taxpayers Protection Alliance (TPA) Ross Marchand claimed that limited-government groups including the R Street Institute, the James Madison Institute, and the 60 Plus Association were urging federal lawmakers to update liability laws affecting rideshare and app-based transportation companies. The article argued that the federal Graves Amendment should be updated to address rideshare platforms and transportation network companies. 3

    Digital Advertising and Plus Communications

    Nomorobo, a spam-call and robocall prevention company, listed the phone number (844) 677-2376 as a “Political Robocall” and published a transcript of an April 20, 2026 call in which the caller identified the call as being from American Affordability Alliance. The transcript asked the recipient of the call if they agree that “rising auto insurance costs are draining family budgets and have become one of the biggest drivers of inflation” and asked them to support Congressional reforms to “put affordability first.”⁷

    Social media posts reviewed in May 2026 also indicated that Alliance had partnered with or sponsored online commentators to promote its litigation-cost and affordability messaging. Twitter/X posts from radio host Joe Pags and conservative commentator Terrence K. Williams referenced a partnership with American Affordability Alliance in connection with messages about household costs, insurance, and lawsuit abuse, while an Instagram reel reviewed in May 2026 also referenced American Affordability Alliance through sponsored-style advocacy content. 9  10  11

    The Alliance’s Facebook page was listed as being managed by Plus Communications, LLC, according to Facebook page-transparency information reviewed in May 2026. 12 Plus Communications is a public-affairs, strategic-communications, and advertising firm that claims to provide services including grassroots campaign support, digital advocacy, coalition building, social and owned media, integrated media buying, and web development. 13

    Plus Communications has also stated that its coalition-building work includes building new coalitions or managing existing ones and recruiting business, civic, and political voices for public-affairs campaigns. 14

    Financials

    As of May 2026, American Affordability Alliance’s website did not identify its funders, donors, budget, tax-exempt status, or tax identification number on the pages reviewed. 1 Searches of ProPublica Nonprofit Explorer, the IRS tax-exempt organization database, FEC campaign-finance records, and federal lobbying-disclosure records did not identify a confirmed nonprofit tax filing, EIN, political committee filing, or federal lobbying registration for the organization. 4  15  16  17

    The organization’s homepage states that it is “Paid for by American Affordability Alliance” and included language stating that donations would not be solicited through its lawmaker-contact form, but it did not disclose the source of funding for its website, digital advertising, phone outreach, or social-media activity. 1

    Leadership

    American Affordability Alliance’s website did not identify a president, executive director, board chair, staff members, spokesperson, or board members on the pages reviewed. 1 The organization’s Virginia State Corporation Commission registration listed C T Corporation System as its registered agent, but did not identify that company as a leader, funder, or operator of the organization. 2

    American Affordability Alliance’s published materials included articles and commentary by outside authors including Ross Marchand, Gavin Cummings, and Saul Anuzis, but the available pages did not identify those authors as officers or employees of the organization. 18  19  20

    References

    1. “American Affordability Alliance.” Americanaffordabilityalliance.Com. American Affordability Alliance, n.d. Accessed May 19, 2026. https://americanaffordabilityalliance.com/.
    2. “Entity Search: American Affordability Alliance.” Cis.Scc.Virginia.Gov. Virginia State Corporation Commission, n.d. Accessed May 19, 2026. https://cis.scc.virginia.gov/EntitySearch/Index.
    3. Marchand, Ross. “Limited Government Groups Lead Charge for Tort Reform.” Americanaffordabilityalliance.Com. American Affordability Alliance, April 20, 2026. Accessed May 19, 2026. https://americanaffordabilityalliance.com/limited-government-groups-lead-charge-for-tort-reform/.
    4. “No Results: ProPublica Nonprofit Explorer.” Projects.Propublica.Org. ProPublica, n.d. Accessed May 19, 2026. https://projects.propublica.org/nonprofits/search?q=American+Affordability+Alliance.
    5. “American Affordability Alliance in Glen Allen, VA.” Bizapedia.Com. Bizapedia, n.d. Accessed May 19, 2026. https://www.bizapedia.com/va/american-affordability-alliance.html.
    6. “Privacy Policy.” Americanaffordabilityalliance.Com. American Affordability Alliance, n.d. Accessed May 19, 2026. https://americanaffordabilityalliance.com/privacy-policy/.
    7. “Gilbert Wolfand PC.” Causeiq.Com. Cause IQ, n.d. Accessed May 19, 2026. https://www.causeiq.com/vendors/gilbert-wolfand-pc%2C4732725617718211445/.
    8. “Updates.” Americanaffordabilityalliance.Com. American Affordability Alliance, n.d. Accessed May 19, 2026. https://americanaffordabilityalliance.com/updates/.
    9. Pags, Joe. “Post Referencing American Affordability Alliance.” X.Com. X, April 24, 2026. Accessed May 19, 2026. https://x.com/JoeTalkShow/status/2047795166656790914.
    10. Williams, Terrence K. “Post Referencing American Affordability Alliance.” X.Com. X, April 28, 2026. Accessed May 19, 2026. https://x.com/w_terrence/status/2049258371899904261.
    11. “Instagram Reel Referencing American Affordability Alliance.” Instagram.Com. Instagram, April 21, 2026. Accessed May 19, 2026. https://www.instagram.com/reel/DXZe3L5Darr/.
    12. “American Affordability Alliance.” Facebook.Com. Facebook, n.d. Accessed May 19, 2026. https://www.facebook.com/p/American-Affordability-Alliance-61588285713356/.
    13. “Plus Communications.” Pluspr.Com. Plus Communications, n.d. Accessed May 19, 2026. https://pluspr.com/.
    14. “Coalition Building.” Pluspr.Com. Plus Communications, n.d. Accessed May 19, 2026. https://pluspr.com/services/coalition-building/.
    15. “No Result: Tax Exempt Organizations Search.” Apps.Irs.Gov. Internal Revenue Service, n.d. Accessed May 19, 2026. https://apps.irs.gov/app/eos/.
    16. “No Results: Campaign Finance Data.” Fec.Gov. Federal Election Commission, n.d. Accessed May 19, 2026. https://www.fec.gov/data/.
    17. “Lobbying Disclosure, Office of the Clerk.” Disclosurespreview.House.Gov. U.S. House of Representatives, n.d. Accessed May 19, 2026. https://disclosurespreview.house.gov/.
    18. Marchand, Ross. “Limited Government Groups Lead Charge for Tort Reform.” Americanaffordabilityalliance.Com. Taxpayers Protection Alliance, April 20, 2026. Accessed May 19, 2026. https://americanaffordabilityalliance.com/limited-government-groups-lead-charge-for-tort-reform/.
    19. Cummings, Gavin. “Letter to the Editor: The High Cost of Insurance Fraud.” Americanaffordabilityalliance.Com. Warwick Advertiser, April 23, 2026. Accessed May 19, 2026. https://americanaffordabilityalliance.com/letter-to-the-editor-the-high-cost-of-insurance-fraud/.
    20. Anuzis, Saul. “Opinion: Congress Can Curb Lawsuit Abuse That Hurts Seniors’ Mobility.” Americanaffordabilityalliance.Com. St. Louis Post-Dispatch, April 16, 2026. Accessed May 19, 2026. https://americanaffordabilityalliance.com/opinion-congress-can-curb-lawsuit-abuse-that-hurts-seniors-mobility/.