For-profit

Pacific Market Research (PMR)

Website:

pacificmarketresearch.com

Location:

Renton, WA

Tax ID:

91-1898174

Status:

For-Profit

Type:

Market Research

Director:

Mark Rosenkranz

Founded:

1995

Pacific Market Research (PMR) is a firm based in Renton, Washington that conducts studies, develops strategies, and provides other services to businesses, nonprofit organizations, and government agencies. The firm lists health-care providers, educational institutions, and municipal authorities among its featured clients and in its sample case studies. [1] However, PMR has also worked with a number of more politicized and controversial organizations, most notably the National Council of La Raza, now called UnidosUS, which opposes the enforcement of immigration laws and advocates for illegal aliens to receive taxpayer-funded welfare benefits. [2] The firm has also worked with other left-wing immigration activist groups, including the National Association of Latino Elected and Appointed Officials Education Fund and America’s Voice (formerly the Coalition for Comprehensive Immigration Reform), which share many of the policy goals pushed by UnidosUS. [3] [4]

Aside from its work with Hispanic activist groups, PMR has provided services to the AFL-CIO the largest federation of labor unions in the United States. [5] Additionally, the firm has collaborated on projects with researchers who work closely with organizations within the institutional network of the Democratic Party. [6] [7]

Services and Projects

PMR researches public opinion, customer experience, brand recognition, return on investment, and other key criteria for its clients with the goal of helping them promote their products or causes more effectively. [8] The firm often takes on projects that advance left-wing policy priorities, especially expansionist immigration: in 2010, it surveyed Hispanic voters following the implementation of a citizenship-verification law in Arizona, and in 2017 it conducted opinion polling for a report that argued that citizenship verification would deter Hispanic immigrants from accessing health care services. [9] [10]

The polling and publicity organization Latino Decisions is the result of a collaboration between PMR and two professors from Stanford University and the University of Washington. [11] The first, Gary Segura, went on to work as the director of Latino polling for the Democratic National Committee (DNC) during the 2020 election cycle. [12] The second, Matt Barreto, now works as an advisor to the Biden Administration and Building Back Together, a lobbying and activist organization which closely coordinates with the administration and promotes its agenda with a particular focus on winning over Hispanic voters. Barreto also worked for the Biden 2020 presidential campaign and the Democratic Congressional Campaign Committee during the 2018 midterm election cycle. [13]

Notable Political Clients

PMR collaborated with the controversial National Council of La Raza (UnidosUS) on a 2010 survey of Hispanic voters in the state of Arizona to demonstrate opposition to Senate Bill 1070, a far-reaching immigration law which allowed police officers to check the citizenship status of drivers. La Raza commissioned the study, and PMR oversaw its administration. [14]

The AFL-CIO labor union federation paid PMR more than $36,000 for unspecified services related to “advocacy” during fiscal year 2017. [15]

In 2018, the left-wing immigration activist group America’s Voice contracted PMR to provide consulting services, paying the firm at least $215,000. [16] The following year, the education fund of the National Association of Latino Elected and Appointed Officials, which works to increase the political engagement and influence of Hispanic voters, also contracted PMR for research and other services. That year, the association paid the firm at least $171,000. [17]

Leadership

Mark Rosenkranz is a founder and managing director of Pacific Market Research, along with his brother Andrew Rosenkranz. [18] He is also an attorney who has practiced criminal defense, business, and other law in Washington and New York State. [19]

References

  1. [1]“Case Studies.” Pacific Market Research. Accessed December 23, 2022. https://pacificmarketresearch.com/case-studies/ ^
  2.  Latino voters strongly reject Arizona immigration law 1070.” Latino Decisions. May 6, 2010. Accessed December 23, 2022. https://latinodecisions.com/blog/latino-voters-strongly-reject-arizona-immigration-law-1070/ ^
  3. National Assn of Latino Elected Officials NALEO Education Fund 2019 Internal Revenue Service Form 990. Accessed December 23, 2022. https://projects.propublica.org/nonprofits/organizations/521212849/202141749349300229/full ^
  4. Americas Voice 2018 Internal Revenue Service Form 990. Accessed December 23, 2022. https://projects.propublica.org/nonprofits/organizations/200748404/201913179349309101/full ^
  5. Teachers AFL-CIO 2017 Department of Labor Form LM-2. Accessed December 23, 2022. https://offices.depaul.edu/academic-affairs/faculty-resources/adjunct-resources/adjunct-union-organizing/Documents/AFT%202017%20LM-2.pdf ^
  6. Trae Crowder. Twitter. November 8, 2022. Accessed December 23, 2022. https://twitter.com/traecrowder/status/1590138039871098882 ^
  7. Matt A. Barreto. Accessed December 23, 2022. http://mattbarreto.com/ ^
  8. “Custom Insights.” Pacific Market Research. Accessed December 23, 2022. https://pacificmarketresearch.com/custom-insights/ ^
  9. “Latino voters strongly reject Arizona immigration law 1070.” Latino Decisions. May 6, 2010. Accessed December 23, 2022. https://latinodecisions.com/blog/latino-voters-strongly-reject-arizona-immigration-law-1070/ ^
  10. Franciso I. Pedraza et al. “Cautious Citizenship: The Deterring Effect of Immigration Issue Salience on Health Care Use and Bureaucratic Interactions among Latino US Citizens.” Journal of Health Politics, Policy, and Law. October 1, 2017. Accessed December 23, 2022. https://polisci.indiana.edu/documents/JHPPL.pdf ^
  11. “Poll results show high demand for immigration reform before Nov 2010.” Latino Decisions. December 15, 2009. Accessed December 23, 2022. https://latinodecisions.com/blog/poll-results-show-high-demand-for-immigration-reform-before-nov-2010/ ^
  12. Trae Crowder. Twitter. November 8, 2022. Accessed December 23, 2022. https://twitter.com/traecrowder/status/1590138039871098882 ^
  13. Matt A. Barreto. Accessed December 23, 2022. http://mattbarreto.com/ ^
  14. “Latino voters strongly reject Arizona immigration law 1070.” Latino Decisions. May 6, 2010. Accessed December 23, 2022. https://latinodecisions.com/blog/latino-voters-strongly-reject-arizona-immigration-law-1070/ ^
  15. Teachers AFL-CIO 2017 Department of Labor Form LM-2. Accessed December 23, 2022. https://offices.depaul.edu/academic-affairs/faculty-resources/adjunct-resources/adjunct-union-organizing/Documents/AFT%202017%20LM-2.pdf ^
  16. Americas Voice 2018 Internal Revenue Service Form 990. Accessed December 23, 2022. https://projects.propublica.org/nonprofits/organizations/200748404/201913179349309101/full ^
  17. National Assn of Latino Elected Officials NALEO Education Fund 2019 Internal Revenue Service Form 990. Accessed December 23, 2022. https://projects.propublica.org/nonprofits/organizations/521212849/202141749349300229/full ^
  18. “Andrew Rosenkranz – LinkedIn.” LinkedIn. Accessed January 9, 2023. https://www.linkedin.com/in/andrew-rosenkranz-00175/ ^
  19. “Mark Rosenkranz – LinkedIn.” LinkedIn. Accessed January 9, 2023. https://www.linkedin.com/in/mark-rosenkranz-1a581/. ^
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Pacific Market Research (PMR)

15 South Grady Way, Suite 620
Renton, WA