Women’s March Win is the political action committee associated with the left-of-center activist group Women’s March. The PAC was founded in 2020, and spent more than $300,000 supporting Joe Biden against Donald Trump in the 2020 presidential election. The organization embraces a left-of-center view of America that holds that an “intersectional” effort is needed to overthrow America’s white supremacist and patriarchal oppressive institutions. ^{1 2}

Founding and History

Women’s March Win was founded in 2020 as the associated PAC of Women’s March, a left-of-center organization founded in 2017 in the wake of the “Women’s March on Washington” demonstration against the inauguration of then-President Donald Trump. In the 2020 presidential election cycle it spend over $300,000 campaigning against Trump and in favor of Joe Biden. In the 2022 election cycle, despite making endorsements and spending over $100,000, the PAC did not report expenses in support or against a candidate. Rather, the entire amount was spent on administrative expenses and salaries. ^{3 4 5}

Finances

In the 2022 election cycle, Women’s March Win reported generating $95,041 in revenue and spending $100,453, leaving $344 cash on hand at the end of the cycle. ⁶

In this election cycle, all but $27 was donated by three organizations: the pro-abortion group Emily’s List, Planned Parenthood Votes, and Women’s March Inc. ⁷

Philosophy

As the associated PAC of Women’s March, Women’s March Win works to promote its stated values electorally. Women’s March affirms an “intersectional” view of its struggle to overthrow oppressive social institutions and seeks to transform society. This transformation includes “feminist economies” which seeks a wealth tax, an increase to the minimum wage, student debt “abolition,” and paid parental leave mandates. It also seeks to “reimagine democracy” to be rooted in feminist values, and accuses opponents of using “insurrectionary violence” and “racist voter suppression” to institute restrictions on abortion. Additionally, it states that hundreds of millions of Americans hold white supremacist beliefs and that such beliefs are fueled by “the patriarchy.” ⁸

Supported Candidates

In the 2020 election season, Women’s March Win spent $213,046 campaigning against the reelection of then-President Donald Trump and $111,650 supporting Democratic candidate Joe Biden in the presidential race. ⁹

In 2022, the PAC endorsed former Rep. Beto O’Rourke (D) in his campaign to be governor of Texas, Lina Hidalgo to be Harris County Judge, and then-Wisconsin Lt. Gov. Mandela Barnes (D-WI) in his effort to win a U.S. Senate seat. ¹⁰ O’Rourke was defeated, Hidalgo was reelected, and Barnes was defeated.

However, Federal Election Commission filings indicate that the PAC did not actually spend any money for these candidates, with the entirety of the organization’s expenses going towards non-candidate spending, such as $43,264 in administrative costs and $18,917 in salaries. ¹¹

In 2023 the PAC endorsed Janet Protasiewicz in the Wisconsin Supreme Court primary election and stated that it would be running a get out the vote effort on her behalf. ¹²

Leadership

Rachel O’Leary Carmona is the executive director of both Women’s March Win and Women’s March, a position she has held since 2019. ¹³

1. “Endorsements.” Women’s March Win. Accessed October 16, 2023. https://www.womensmarchpac.com/endorsements.
2. “Our Vision and Values.” Women’s March. Accessed October 16, 2023. https://www.womensmarch.com/about-us.
3. “Endorsements.” Women’s March Win. Accessed October 16, 2023. https://www.womensmarchpac.com/endorsements.
4. “Expenditures by Women’s March Win, 2020.” Opensecrets.org. April 18, 2023. Accessed October 16, 2023. https://www.opensecrets.org/outside-spending/detail/2020?cmte=C00760488&tab=targeted_candidates
5. “Women’s March Win Recipients, 2022.” Opensecrets.org. April 18, 2023. Accessed October 16, 2023. https://www.opensecrets.org/outside-spending/detail/2020?cmte=C00760488&tab=targeted_candidates
6. “PAC Profile: Women’s March Win.” Opensecrets.org. April 18, 2023. Accessed October 16, 2023. https://www.opensecrets.org/political-action-committees-pacs/women-s-march-win/C00760488/summary/2022.
7. “Organization’s Disclosing Donations to Women’s March Win, 2022.” Opensecrets.org. April 18, 2023. Accessed October 16, 2023. https://www.opensecrets.org/outside-spending/detail/2022?cmte=C00760488&tab=donors_all
8. “Our Vision and Values.” Women’s March. Accessed October 16, 2023. https://www.womensmarch.com/about-us.
9. Center for Responsive Politics. “Women’s March Win Recipients, 2022.” Opensecrets.org. April 18, 2023. Accessed October 16, 2023. https://www.opensecrets.org/outside-spending/detail/2020?cmte=C00760488&tab=targeted_candidates
10. “Endorsements.” Women’s March Win. Accessed October 16, 2023. https://www.womensmarchpac.com/endorsements.
11. “Expenditures by Women’s March Win, 2020.” Opensecrets.org. April 18, 2023. Accessed October 16, 2023. https://www.opensecrets.org/outside-spending/detail/2020?cmte=C00760488&tab=targeted_candidates
12. “Endorsements.” Women’s March Win. Accessed October 16, 2023. https://www.womensmarchpac.com/endorsements
13. “Rachel Carmona, Staff Executive Director.” Women’s March Win. Accessed October 16, 2023. https://www.womensmarchpac.com/about/rachelcarmona.