Marc Benioff




Software company executive and philanthropist

Net wealth:

$7.5 billion

Main Philanthropy:

Personal giving


Lynne Benioff

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Marc Benioff is founder, chairman, and co-CEO of, a leading software company. Benioff engages in a substantial amount of advocacy-philanthropic giving, and he has espoused numerous left-of-center political views opposing capitalism, favoring strict gun control, defending liberal-left approaches to homelessness, and supporting liberal expansionist immigration policy.

As of 2018, Benioff owns Time magazine.

Background and Career

Born and raised in the San Francisco Bay area, Marc Benioff started programming applications as a teenager and developed videos games for the Atari game system in high school. After graduating from the University of Southern California, he went to work at Oracle Corporation for more than a decade, becoming the youngest vice president in the company’s history. 1

In 1999, Benioff co-founded, an enterprise cloud computing company that offers software suites designed to increase integrate sales, marketing, personnel, and information technology software for companies, non-profits, and government agencies. 2 Benioff’s innovation was to pioneer the software distribution by which corporate software purchasers could pay per-user, per-month fees for services that would be delivered to them immediately via the Internet that would become the dominant model for software use. 3 went public in 2004 and the stock has gained nearly 1,800 percent since then. Benioff retains a 4 percent stake in and his net worth was estimated in 2020 to be $7.5 billion. 4

Social and Political Views

Benioff holds a number of left-progressive political views, some of which he has carried out through his businesses. Benioff is a major donor to the Democratic Party and its candidates: He reportedly “bundled” approximately $500,000 to President Barack Obama’s re-election campaign and had contributed $300,000 to other Democratic candidates and party organizations as of 2014. 5

In 2019, Benioff courted attention for asserting that “capitalism is dead” and calling for a new form of capitalism that rejects “Milton Friedman capitalism, that’s just about making money,” in favor of capitalism that focuses on “the social good” and “stakeholders instead of shareholders.” 6 He has called his business philosophy “a millennial view of the world. Millennials want meaning in work. They want to feel like they improve the state of the world.” 7

Benioff has called for tech company executives to exercise greater control over the use of their products, and called Facebook “the new cigarettes,” advocating for its regulation by the government. 8 He has been vocal in advocating for government regulation of social media platforms to combat allegedly misleading content, saying that “A lot of these revelations [about use of social media platforms by foreign entities to influence U.S. elections] are surprising to them, that their technology was manipulated and used in this way. In the same way, we have to look at how these technologies are being used by everyone.” 9

In 2019, at Benioff’s urging, banned customers that sell a wide range of firearms to private citizens from using its software. 10

Locally, Benioff supported San Francisco’s 2018 Proposition C, which levied higher taxes on businesses to raise funds for addressing homelessness, and says he was “shocked by the resistance” to the campaign among tech industry leaders. 11 Benioff gave more than $2 million to support passage of the law and got into widely publicized Twitter fight with Twitter CEO Jack Dorsey, who opposed the law. 12

After then-Indiana Governor Michael Pence signed the Indiana Religious Freedom Restoration Act, Benioff announced that the company—then the largest technology employer in the state—would provide relocation packages to any employee working in Indiana. He also pledged to reduce the company’s investments in Indiana, calling the law “brutal,” “unfair,” and “unjust” because it permitted certain religious objectors to refrain from participating in same-sex marriage ceremonies. The law was later amended. 13 Benioff also threatened to reduce business investment in Georgia if the state passed a similar law in 2016, and successfully lobbied the state’s Governor to veto it. 14

Advocacy Philanthropy

At, Benioff instituted a “1-1-1 model” of corporate philanthropy, whereby the company contributes one percent of its equity, employee hours, and product to community organizations. Benioff says that the model came out of his “discontent” at Oracle. 15

Benioff and his wife, Lynne, have also given more than $66 million to programs to address homelessness in the Bay Area. That includes a $30 million gift to found the Benioff Homelessness and Housing Initiative at the University of California-San Francisco (UCSF), which conducts research on causes of homelessness and policies to address homelessness. 16 Benioff also gave $6.1 million to convert the Bristol Hotel, a 58-unit hotel in San Francisco’s Tenderloin District, into housing for the homeless. 17

Benioff has supported left of center advocacy groups working on gun control and immigration issues. He gave $1 million to support March For Our Lives, a gun control rally held in Washington, D.C. on March 24, 2018 in the wake of a shooting at a high school in Parkland, Florida. 18 In 2015, Benioff gave the California Endowment $500,000 to provide legal representation and trauma counseling to unaccompanied minors in California who had migrated from Central America. 19 In 2018, he was criticized by liberal expansionist immigration activists after signed a contract to provide software to the U.S. Customs and Border Protection agency. He responded by stating, “I think every company’s going to need to be able to have a structured conversation around humane use.” 20

Benioff and his wife are major donors to the University of California-San Francisco (UCSF). Since 2005, the couple has given more than $389 million to UCSF, including $200 million in support of the Benioff Children’s Hospitals in San Francisco and Oakland, $50 million to launch the UCSF Benioff Children’s Hospitals Preterm Birth Initiative, and $15 million to UCSF Benioff Children’s Hospital Oakland for mental health services for children and adolescents in Oakland.

In 2018, Benioff and his wife bought Time magazine for $190 million. 21

Benioff is also chairman of the Salesforce Foundation. 22 The foundation made about $1.8 million in largely small-dollar grants in 2017, mostly in employee-directed donations. 23


  1. Adler, Carlyle. “The Fresh Prince of Software.” Fortune Small Business. March 1, 2003. Accessed January 10, 2020.
  2. Adler, Carlyle. “The Fresh Prince of Software.” Fortune Small Business. March 1, 2003. Accessed January 10, 2020.
  3. Benioff, Marc. “Marc Benioff: How to Turn a Simple Idea into a High-Growth Company.” Blog. March 7, 2013. Accessed January 10, 2020.
  4. “#93—Marc Benioff.” Forbes. Accessed January 10, 2020.
  5. Markay, Lachlan. “Pelosi Subsidies Benefit Husband’s Investment in Dem Mega-Donor’s Company.” Washington Free Beacon. Washington Free Beacon, August 16, 2014.
  6. LaMonica, Paul R. “Marc Benioff says capitalism, as we know it, is dead.” CNN Business. October 4, 2019. Accessed January 10, 2020.
  7. Hardy, Quentin. “Marc Benioff, Salesforce Chief, on the Strategic Benefits of Corporate Giving.” New York Times. November 2, 2015. Accessed January 10, 2020.
  8. Rosenbush, Steve. “Reporter’s Notebook: Marc Benioff of Salesforce Sounds Alarm on Technology.” Wall Street Journal. October 17, 2019. Accessed January 10, 2020.
  9. Kelley, Heather and Poppy Harlow. “Salesforce CEO Marc Benioff wants more social media regulation.” CNN Money. November 14, 2017. Accessed January 10, 2020.   
  10. Feiner, Lauren. “Salesforce bans companies that sell certain types of guns from using its software.” CNBC. May 30, 2019. Accessed January 10, 2020.
  11. Rosenbush, Steve. “Reporter’s Notebook: Marc Benioff of Salesforce Sounds Alarm on Technology.” Wall Street Journal. October 17, 2019. Accessed January 10, 2020.
  12. D’Onfro, Jillian. “San Francisco tech CEOs Marc Benioff and Jack Dorsey spar over proposal to fight homelessness.” CNBC. October 12, 2018. Accessed January 10, 2020.
  13. Riley, Charles. “Salesforce CEO: We’re helping employees move out of Indiana.” CNN Money. April 2, 2015. Accessed January 10, 2020.
  14. Steinmetz, Katy. “Salesforce CEO Marc Benioff: ‘Anti-LGBT’ Bills Are ‘Anti-Business.’” Time. March 31, 2016. Accessed January 10, 2020.   
  15. Hardy, Quentin. “Marc Benioff, Salesforce Chief, on the Strategic Benefits of Corporate Giving.” New York Times. November 2, 2015. Accessed January 10, 2020.
  16. Kurtzmann, Lauren. “UCSF Launches New Benioff Homelessness and Housing Initiative with $30M Gift.” UCSF News. May 1, 2019. Accessed January 10, 2020.
  17. “Mayor London Breed Joins Salesforce Chairman and Co-CEO Marc Benioff and Tenderloin Housing Clinic to Announce New Housing for Formerly Homeless Individuals.” San Francisco City Mayor’s Office. November 29, 2018. Accessed January 10, 2020.
  18. Ioannou, Filipa. “Salesforce CEO gives $1 million to March for Our Lives; Kushner’s brother gives $50,000.” SFGate. March 13, 2018. Accessed January 10, 2020.  
  19. Di Mento, Maria. “No. 14: Marc and Lynne Benioff.” Chronicle of Philanthropy. February 8, 2015. Accessed January 10, 2020.
  20. Ghaffary, Shirin. “Marc Benioff defends Salesforce’s contract with Customs and Border Protection.” November 18, 2018. Accessed January 10, 2020.   
  21. Duffy, Claire and Brian Stelter. “Marc Benioff bought Time Magazine to help address a ‘crisis of trust.’” CNN Money. December 29, 2019. Accessed January 10, 2020.
  22. “Salesforce Foundation.” Accessed January 10, 2020.
  23. Foundation, Return of a Private Foundation (Form 990PF), 2017, Part XV, Line 3
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