Carole Kneeland Project for Responsible Television Journalism

The Carole Kneeland Project for Responsible Television Journalism (the Carole Kneeland Project) is an Austin, Texas-based organization that provides media and journalism training through its fellowship programs. The group offers several conferences, fellowships, and virtual training sessions to educate left-of-center television journalists and media professionals. 1

At-A-Glance

Ideological Alignment: Left of Center
Formation:

2000

Executive Director:

Shannon Hammel

Location: Austin, TX View on map
Tax ID: 74-2988988
Most Recent Filing: 2024
Budget (2024): Assets: $890,264 Revenue: $156,402 Expenses: $150,843

Contents

    The Carole Kneeland Project has received funding from several organizations including the John S. and James L Knight Foundation and the Donor Advised Charitable Giving. 2 3

    Activities

    The Carole Kneeland Project for Responsible Television Journalism was founded in 2000 in memory of reporter Carole Kneeland. The project offers to fund training and education opportunities for journalists and members of the media. 4  5  6

    The project offers several programs, such as a media and journalism fellowship program. The Carole Kneeland project also operates a Kneeland Mentors program to connect its more than 500 fellows with other Kneeland Fellows for mentorships and job opportunities in journalism. 7 The project’s Kneeland 2 Go initiative is a series of videos and virtual trainings to help prepare journalists. 8

    The Carole Kneeland Project offers virtual meetings and training sessions for journalists to organize news stories and connect with one another. 9 The project organizes an annual educational conference to train journalists while discussing media trends. 10

    Leadership

    Shannon Hammel is the executive director of the Carole Kneeland Project for Responsible Television Journalism.  In 2019, Shannon became a director of research for the KDVR and KWGN outlets in Denver, Colorado. Hammel received a bachelor’s in political science and economics from DePauw University. 11

    Michael Fabac is the president of the board of directors at the Carole Kneeland Project. He is the corporate director of news and marketing for News-Press and Gazette (NPG) Broadcasting. Before he joined NPG, Fabac worked as news director at WCMH Columbus, Ohio; KXAN Austin, Texas; KLRT Little Rock, Arkansas; and WNEM Flint, Michigan. He previously sat on the Austin School of Film Board of Trustees, the TAB Open Government Task Force, the Downtown Little Rock Task Force, and the Saginaw, Michigan Salvation Army advisory board. 12

    Finances

    In 2024, the Carole Kneeland Project for Responsible Television Journalism reported $156,402 in total revenue, $150,843 in total expenses, and $890,264 in total assets. 13

    In 2017, the Carole Kneeland Project received a $50,000 grant from the John S. and James L Knight Foundation. 2 In 2022, the Carole Kneeland Project received a $10,000 grant from the Donor Advised Charitable Giving. 3 In 2024, the group received a $6,007 grant from the American Online Giving Foundation (AOGF). 14

    The Carole Kneeland Project also lists several funding partners on its website including Capitol Broadcasting, CBS News and Stations, NBCUniversal, News-Press and Gazette, the Scripps Howard Foundation, Sinclair Broadcasting, the TEGNA Foundation, and Univision. 15

    Financial Statistics

    Total Assets

    Total Revenue

    Total Expenses

    YearTotal AssetsTotal RevenueTotal ExpensesFiling
    2024 $890,264 $156,402 $150,843 View
    2023 $826,910 $149,007 $163,449 View
    2022 $769,915 $154,644 $158,104 View
    2021 $889,479 $101,219 $89,543 View
    2020 $822,117 $220,565 $160,068 View

    Prior year filings: 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011

    Revenue Detail

    Expenses Detail

    Employee Compensation

    Highest Earning Employees

    EmployeeTitleTotal Compensation
    Shannon HammelEXECUTIVE DIRECTOR$72,100

    Grant Activity

    All-time grants received statistics from Candid dataset:

    • Total Grant Value: $603,973
    • Number of Grants: 34
    • Number of Funders: 10

    Selection of highest value grants received from the last seven years:

    AmountYearFunderSubject
    $25,0002020 John S. and James L. Knight FoundationTO STRENGTHEN THE LEADERSHIP SKILLS AND THE ETHICAL DECISION-MAKING OF SENIOR EXECUTIVES IN LOCAL TELEVISION NEWSROOMS, THROUGH IN PERSON AND ONLINE TRAINING PROGRAMS.
    $15,0002020 Tegna Foundation IncGENERAL SUPPORT
    $6,3462025 American Online Giving Foundation IncGENERAL SUPPORT
    $6,0072024 American Online Giving Foundation IncGENERAL SUPPORT
    $5,0002024 Tegna Foundation IncGENERAL SUPPORT
    $202022 Amazonsmile FoundationGENERAL SUPPORT

    References

    1. “PROGRAMS.” The Carole Kneeland Project for Responsible Television Journalism. Accessed January 26, 2026. https://kneelandproject.org/programs/
    2. “Knight Foundation donations made.” Donations, Vipul Naik. Accessed January 26, 2026. https://donations.vipulnaik.com/donor.php?donor=Knight+Foundation
    3. “Donor Advised Charitable Giving – 2022 Federal Form 990, Schedule I.” ProPublica. Accessed January 26, 2026. https://projects.propublica.org/nonprofits/organizations/311640316/202330939349300403/IRS990ScheduleI
    4. “CAROLE KNEELAND: A LIFE OF INSPIRATION.” The Carole Kneeland Project for Responsible Television Journalism. January 26, 2008. Accessed January 26, 2026. https://kneelandproject.org/carole-kneeland-a-life-of-inspiration/
    5. “ABOUT CAROLE KNEELAND.” The Carole Kneeland Project for Responsible Television Journalism. Accessed January 26, 2026. https://kneelandproject.org/about-carole/
    6. Hyman, Valerie. “Carole Kneeland—Model of Excellence.” Nieman Reports. June 15, 1998. https://niemanreports.org/carole-kneeland-model-of-excellence/
    7. “KNEELAND MENTORS.” The Carole Kneeland Project for Responsible Television Journalism. Accessed January 26, 2026. https://kneelandproject.org/programs/kneeland-mentors/
    8. “KNEELAND 2GO.” The Carole Kneeland Project for Responsible Television Journalism. Accessed January 26, 2026. https://kneelandproject.org/programs/kneeland-2-go/
    9. “VIRTUALLY KNEELAND.” The Carole Kneeland Project for Responsible Television Journalism. Accessed January 26, 2026. https://kneelandproject.org/programs/virtually-kneeland/
    10. “NEWSROOM LEADERSHIP FORUM.” The Carole Kneeland Project for Responsible Television Journalism. Accessed January 26, 2026. https://kneelandproject.org/programs/new-media-leadership-forum/
    11. “SHANNON HAMMEL.” The Carole Kneeland Project for Responsible Television Journalism. Accessed January 26, 2026. https://kneelandproject.org/portfolio-item/shannon-hammel/
    12. “MICHAEL FABAC.” The Carole Kneeland Project for Responsible Television Journalism. Accessed January 26, 2026. https://kneelandproject.org/portfolio-item/michael-fabac/
    13. “Carole Kneeland Project For Responsible Television – 2024 Federal Form 990.” ProPublica. Accessed January 26, 2026. https://projects.propublica.org/nonprofits/organizations/742988988/202511359349308951/full
    14. “American Online Giving Foundation Inc – 2024 Federal Form 990, Schedule I. ProPublica. Accessed January 26, 2026. https://projects.propublica.org/nonprofits/organizations/810739440/202530159349302758/IRS990ScheduleI
    15. “Partners.” The Carole Kneeland Project for Responsible Television Journalism. Accessed January 26, 2026. https://kneelandproject.org/partners/