Working Assets



Activist For-Profit Company


Ray Morris

Contact InfluenceWatch with suggested edits or tips for additional profiles.

For more information on Working Assets, see CREDO Mobile

Working Assets is the holding company for and former brand name of the group of companies known as CREDO, which uses for-profit ventures in cellular and long-distance telephone service, branded credit cards, and renewable energy to support left-of-center causes. Stanford academic Laura Scher, environmentalist activist Michael Kieschnick, and left-of-center author Peter Barnes founded Working Assets as a spin-off of the Working Assets money market fund, a “socially responsible” investment fund.


Scher is a lecturer at Stanford University.1 Kieschnick received a doctorate from Harvard University and is a member of the board of the League of Conservation Voters, an environmentalist “dark money”2 funding group.3 Barnes is a journalist who started out at the Lowell Sun and later worked for Newsweek and The New Republic. He has written several books including Capitalism 3.0: A Guide to Re­claiming the Commons, and With Liberty and Dividends For All: How to Save Our Middle Class When Jobs Don’t Pay Enough.4


Working Assets’ first offering was a branded credit card.5 The company promised to donate a portion of a customer’s monthly charges to left-wing causes, including groups such as Planned Parenthood, the Natural Resources Defense Council, and the Brady Campaign To Prevent Gun Violence. Working Assets claims to have distributed more than $91 million to liberal causes since 1985.6

In 1991, Working Assets offered long distance telephone service, pledging to donate 1% of a customer’s monthly long-distance charges to liberal causes. In 2000, the company offered mobile telephone service, and founded (later known as CREDO Action, now disbanded), which organized Working Assets members and other persons in direct-action campaigns to contact members of Congress and other lawmakers.7 During the recount of Presidential election votes in various Florida counties in 2000, developed web links where members could send emails directly to state legislators, one of the earliest examples of digital political activism on a mass scale.8

In 2007, Working Assets rebranded all of its offerings as CREDO, and has operated under that brand name ever since.9


  1. “Laura Scher.” Huffington Post. Accessed May 4, 2021.
  2. Michael Beckel. “LEAGUE OF CONSERVATION VOTERS BECOMING ‘DARK MONEY’ HEAVYWEIGHT.” November 22, 2013. Accessed January 21, 2019.
  3. “Michael Kieschnick.” Huffington Post. Accessed May 4, 2021.
  4. “Peter Barnes.” Center for Humans and Nature. Accessed May 4, 2021.
  5. Susan B. Noyes. “Q&A With Laura Scher of CREDO.” Susan Noyes WordPress. July 6, 2018. Accessed May 4, 2021.
  6. “About Us.” Working Assets. Accessed May 4, 2021.
  7. “Our Story.” CREDO Mobile. Accessed May 4, 2021.
  8. Larry Margasak. “Florida Voters Take to the Web.” Associated Press. November 10, 2000. Accessed on Westlaw (2000 WLNR 317422) May 4, 2021.
  9. “About Us.” Working Assets. Accessed May 4, 2021.
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