Rising Tide Capital (RTC)

Rising Tide Capital (RTC) is a nonprofit that provides training programs and other coaching services to small businesses.  In 2026, the RTC faced controversy when one of its part-time staffers, New Jersey state Sen. Angela McKnight (D-Jersey City) had been accused of helping direct roughly $2 million in taxpayer dollars through the group between fiscal years 2024 and 2025.  1 RTC has also received grants from the Jersey City local government, the New Jersey state government, and nonprofit organizations such as NoVo Foundation, the W.K. Kellogg Foundation, and the Stand Together Foundation. 2

At-A-Glance

Ideological Alignment: None
Formation:

2004

CEO and President :

Joynicole Martinez

Location: Jersey City, NJ View on map
Tax ID: 11-3720098
Most Recent Filing: 2024
Budget (2024): Assets: $9,628,408 Revenue: $5,538,016 Expenses: $7,615,065

Contents

    History and Background

    Rising Tide Capital (RTC) was initially founded in May 2004, with its first program, Community Business Academy, being started in September 2006. The Academy program started with an initial graduating class of roughly 15 attendees, and by 2007 had received its first grant from Bank of America. By 2008, RTC began its “Business Acceleration Services” program for its alumni, and by 2012 had expanded operations to Essex County, New Jersey. In 2015, RTC’s model was implemented by the Chicago-based Sunshine Enterprises and became RTC’s first business partner. By 2019, program models were expanded to usage in North Carolina, South Carolina, Illinois, and New Jersey. 3

    Programs

    Rising Tide Capital’s (RTC) main program is the “Community Business Academy,” a 12-week business training course that “teaches business fundamentals like budgeting, marketing, bookkeeping, and financing.” 4 After completing this initial course, graduates receive an action plan for their business, a discount on RTC’s Business Acceleration Services, and can receive up to six credits towards a degree from Saint Peter’s University School of Professional and Continuing Studies. 4

    RTC also operated a Business Acceleration Services program that offers year-round one-on-one coaching to help with business expansion. The program specifically offers a 90-day action plan for business expansion, seminars and workshops to help develop specific skills, and a help desk that connects individuals with other businesses, such as accounting groups, to help with specific parts of the business. 5

    RTC’s Credit to Capital program “is a small loan program, for things like new equipment, more staff, and inventory expansion.” RTC states that it does not offer the loans itself but instead acts as a connection and advocate for the person involved in the program. RTC requires that the person looking for a loan completes a coaching program with RTC, after which it will use its network to connect that individual with potential lenders. 6

    Partners

    Rising Tide Capital (RTC) has program partners which use its model in California, Minnesota, Nebraska, Kansas, Texas, Louisiana, Illinois, Wisconsin, New York, Virginia, North Carolina, and South Carolina.  7

    RTC’s listed supporters include Jersey City, the state of New Jersey, the Grace and Mercy Foundation, JPMorgan Chase, the Kate Spade and Company Foundation, the NoVo Foundation, Prudential, the Stand Together Foundation, the Tepper Foundation, and the W.K. Kellogg Foundation. 2

    Controversy

    In 2026, one of Rising Tide Capital’s (RTC) part-time employees, New Jersey state Sen. Angela McKnight (D-Jersey City) was accused of helping direct roughly $2 million in taxpayer money through the organization between fiscals years 2024 and 2025 as “last-minute giveaways.” 1 In response, a spokesperson for Sen. McKnight refused to answer questions about the accusations, while New Jersey Gov. Mikie Sherrill (D) criticized such actions, claiming the giveaways “…can’t happen. We can’t afford that process anymore. It’s not accountable; it’s not efficient; it’s not what the people of New Jersey deserve.”  1

    Financial Statistics

    Total Assets

    Total Revenue

    Total Expenses

    YearTotal AssetsTotal RevenueTotal ExpensesFiling
    2024 $9,628,408 $5,538,016 $7,615,065 View
    2023 $12,416,017 $5,047,525 $6,920,978 View
    2022 $14,713,399 $8,164,515 $6,423,165 View
    2021 $11,292,323 $7,829,523 $5,302,000 View
    2020 $8,934,854 $7,734,873 $4,734,062 View

    Revenue Detail

    Expenses Detail

    Employee Compensation

    • Number of Employees: 40

    Highest Earning Employees

    EmployeeTitleTotal Compensation
    Alfa DemmellashCHIEF EXECUTIVE OFFICER$321,492
    Alex ForresterCHIEF OPERATING OFFICER$304,835
    Joynicole MartinezCHIEF ADVANCEMENT OFFICER$267,835
    Louisa CousinsSENIOR DIRECTOR OF ANALYTICS & INFOR$195,132
    Kris Van NestEXECUTIVE PRODUCER OF DIGITAL LEARNI$188,335
    Samira CookMANAGING DIRECTOR OF STRATEGIC PARTNERSHIPS$187,580
    Chris BreitenbergDIRECTOR – NPP$178,326

    Grant Activity

    All-time grants received statistics from Candid dataset:

    • Total Grant Value: $38,754,448
    • Number of Grants: 348
    • Number of Funders: 95

    Selection of highest value grants received from the last seven years:

    AmountYearFunderSubject
    $1,800,0002020 Diana Davis Spencer Foundation IncFOR THE ATLAS PROGRAM BOOKS AND VIDEOS UNDER THE SUPERVISION OF STEVE MARRIOTTI
    $1,595,0002022 Stand Together FoundationGENERAL OPERATING
    $1,500,0002025 Geraldine R Dodge Foundation Inc
    $1,000,0002021 Stand Together FoundationGeneral Operating
    $900,0002022 W.K. Kellogg Foundationlaunch a high-impact university-accredited entrepreneurship training curriculum, a proven, technology-supported program management methodology with a Salesforce-based longitudinal outcome tracking system into 6-8 new cities
    $800,0002021 Diana Davis Spencer Foundation IncTOWARD NATIONAL REPLICATION, PROGRAM INNOVATION AND THOUGHT LEADERSHIP PROGRAM
    $600,0002022 Jpmorgan Chase FoundationIn support of underserved small business expansion
    $550,0002022 Grameen America IncPROGRAM SUPPORT
    $550,0002020 Jpmorgan Chase FoundationIN SUPPORT OF UNDERSERVED SMALL BUSINESS EXPANSION
    $523,7082020 Stand Together FoundationGeneral Operating
    $500,0002024 Novo FoundationGENERAL SUPPORT
    $500,0002023 Novo FoundationGENERAL SUPPORT
    $500,0002022 Novo FoundationGENERAL SUPPORT
    $500,0002021 Novo FoundationGENERAL SUPPORT
    $500,0002020 Novo FoundationGENERAL SUPPORT
    $400,0002023 Jpmorgan Chase FoundationIN SUPPORT OF UNDERSERVED SMALL BUSINESS EXPANSION
    $400,0002020 Community Foundation of New JerseyGENERAL SUPPORT
    $380,0002024 Jpmorgan Chase FoundationIN SUPPORT OF NEIGHBORHOOD REVITALIZATION
    $350,0002021 The Prudential FoundationPROMOTING SMALL BUSINESS RECOVERY IN NEWARK'S NORTH AND EAST WARDS
    $325,0002022 Local Initiatives Support CorporationSEE PART IV
    $300,0002025 The Prudential FoundationTO SUPPORT RISING TIDE CAPITALS HIGH-IMPACT ENTREPRENEURSHIP PROGRAMS THROUGHOUT NEW JERSEY, FOCUSING ON STRENGTHENING COMMUNITY-BASED PARTNERSHIPS AND INCREASING ACCESS TO SERVICES FOR NEWARK ENTREPRENEURS WITH ADDITIONAL FOCUS ON THE CENTRAL WARD.
    $300,0002024 The Prudential FoundationSMALL BUSINESS RESILIENCE, RECOVERY AND GROWTH INITIATIVE
    $300,0002023 The Prudential FoundationSMALL BUSINESS RESILIENCE, RECOVERY AND GROWTH INITIATIVE
    $300,0002022 The Prudential FoundationSMALL BUSINESS RESILIENCE, RECOVERY AND GROWTH INITIATIVE
    $250,0002023 Beth and Ravenel Curry FoundationUNRESTRICTED

    References

    1. Kresak, Dylan. “Democrats Diverted State Funds to ‘Last Minute Giveaways’ for Allied Groups, Local Governments.” The Daily Caller, June 26, 2026. https://dailycaller.com/2026/06/26/new-jersey-democrats-last-minute-giveaways/
    2. “Our Investors.” Rising Tide Capital. Accessed August 4, 2026. https://risingtidecapital.org/our-investors/
    3. “Our History.” Rising Tide Capital. Accessed August 4, 2026. https://risingtidecapital.org/about/
    4. “The Community Business Academy.” Rising Tide Capital. Accessed August 4, 2026. https://programs.risingtidecapital.org/community-business-academy/
    5. “Business Acceleration Services.” Rising Tide Capital. Accessed August 4, 2026. https://programs.risingtidecapital.org/business-acceleration-services/
    6. “Credit to Capital.” Rising Tide Capital. Accessed August 4, 2026. https://programs.risingtidecapital.org/credit-to-captal/
    7. “Partnerships.” Rising Tide Capital. Accessed August 4, 2026. https://partnerships.risingtidecapital.org/