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Powered By Michigan

Parent Organization: Michigan League of Conservation Voters
Website:

poweredbymichigan.com/
Location:

Ann Arbor, MI
Tax ID:

37-1430158
Tax-Exempt Status:

501(c)(3)

Budget (2021):

Revenue: $2,173,600
Expenses: $1,840,801
Assets: $2,117,866
Type:

Environmental Advocacy
Parent Organization:

Michigan League of Conservation Voters

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Powered by Michigan is a project of Michigan League of Conservation Voters (Michigan LCV). 1 In September 2023, it began an advertising campaign advocating that Michigan residents “demand” an immediate transition to reliance on environmentalist energy. 2 3

Powered by Michigan advocates for public funding of environmentalist energy adoption and increased taxes and price fixing to funds such initiatives. As a result, it supports legislation such as the Biden administration-backed Inflation Reduction Act, which includes $386 billion in spending on programs such as tax credits for environmentalist energy and electric vehicles as well as a 15 percent minimum tax on corporate book income and price limits on pharmaceutical drugs to fund such programs. 4 5

Background

Powered by Michigan is a project of Michigan League of Conservation Voters (Michigan LCV). It advocates for policies that would ensure 60 percent of Michigan’s energy would come from environmentalist energy sources and that would eliminate conventional energy by 2035. 6

Michigan LCV is a left-of-center environmentalist nonprofit organization and is a member of the national League of Conservation Voters. 7 It advocates for policies within the state of Michigan that would subsidize the adoption of solar and wind energy and reduce the use of conventional energy. 8

Advocacy

Powered by Michigan campaigns in support of the state of Michigan publicly funding the adoption of solar and wind energy and applauds it for spending $20 billion on solar and wind energy. 9 Its campaigns for individuals to advocate for their local communities and local governments to adopt policies where they would solely rely on environmentalist energy, claiming that using conventional energy should not be used as they “produce” carbon. 10

Advertising Campaigns

In September 2023, Powered by Michigan launched two advertising campaigns targeting native Michiganders and telling them to “demand” so-called “home grown” environmentalist energy immediately. The ads, placed on Facebook and YouTube, depict things that may be commonly known by Michigan natives, including differences between localities, and explain that they “may not know” that certain landmarks are powered by environmentalist energy. They both conclude by promoting advocacy for continued adoption of environmental energy. 11 12

References

  1. “About Us.” Powered by Michigan, August 24, 2023. https://poweredbymichigan.com/about-us/
  2. “Powered by Michigan TV Spot, ‘Michiganders Know.’” iSpot.tv | Realtime TV Advertising Performance Measurement. Accessed October 8, 2023. https://www.ispot.tv/ad/5owF/powered-by-michigan-michiganders-know.
  3. “Powered by Michigan TV Spot, ‘Clean Energy Map.’” iSpot.tv | Realtime TV Advertising Performance Measurement. Accessed October 8, 2023. https://www.ispot.tv/ad/5INf/potential-energy-coalition-clean-energy-map.
  4. “What’s in the Inflation Reduction Act?” Committee for a Responsible Federal Budget. Accessed October 8, 2023. https://www.crfb.org/blogs/whats-inflation-reduction-act.
  5. “Switch to Solar Power and Save Money with Clean Energy.” Powered by Michigan, August 25, 2023. https://poweredbymichigan.com/clean-energy/.
  6. “About Us.” Powered by Michigan, August 24, 2023. https://poweredbymichigan.com/about-us/.
  7. “About Us.” Michigan League of Conservation Voters website. Accessed October 8, 2023. https://michiganlcv.org/about-us/
  8. “Michigan LCV Board Members Among Those Appointed To Lead Gov. Whitmer’s Council On Climate Solutions. Michigan League of Conservation Voters. Feb. 3, 2021.  https://michiganlcv.org/news/michigan-lcv-board-members-among-those-appointed-to-lead-gov-whitmers-council-on-climate-solutions/
  9. “Clean Energy Powers Our Communities and Job Growth.” Powered by Michigan, October 2, 2023. https://poweredbymichigan.com/clean-jobs/.
  10. “Switching to Renewable Energy Sources to Support Your Community.” Powered by Michigan, August 25, 2023. https://poweredbymichigan.com/clean-future/.
  11. [1] “Powered by Michigan TV Spot, ‘Michiganders Know.’” iSpot.tv | Realtime TV Advertising Performance Measurement. Accessed October 8, 2023. https://www.ispot.tv/ad/5owF/powered-by-michigan-michiganders-know.
  12. “Powered by Michigan TV Spot, ‘Clean Energy Map.’” iSpot.tv | Realtime TV Advertising Performance Measurement. Accessed October 8, 2023. https://www.ispot.tv/ad/5INf/potential-energy-coalition-clean-energy-map.
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Nonprofit Information

  • Accounting Period: December - November
  • Tax Exemption Received: May 1, 2003

    • Available Filings

    Period Form Type Total revenue Total functional expenses Total assets (EOY) Total liabilities (EOY) Unrelated business income? Total contributions Program service revenue Investment income Comp. of current officers, directors, etc. Form 990
    2021 Dec Form 990 $2,173,600 $1,840,801 $2,117,866 $183,216 N $2,173,031 $0 $569 $0
    2020 Dec Form 990 $2,446,357 $1,944,422 $1,781,925 $180,074 N $2,444,724 $0 $1,133 $0
    2019 Dec Form 990 $1,211,561 $1,163,060 $1,199,818 $99,902 N $1,207,969 $0 $3,592 $0 PDF
    2018 Dec Form 990 $798,590 $868,857 $1,184,794 $133,379 N $795,803 $0 $2,787 $0 PDF
    2017 Dec Form 990 $1,197,357 $866,369 $1,209,094 $87,412 N $1,196,612 $0 $745 $0 PDF
    2016 Dec Form 990 $418,520 $660,781 $823,712 $33,018 N $417,507 $0 $1,013 $0 PDF
    2015 Dec Form 990 $1,185,226 $801,684 $788,047 $25,092 N $1,151,900 $0 $1,383 $0 PDF
    2014 Dec Form 990 $987,445 $943,197 $401,623 $54,891 N $985,413 $0 $683 $0 PDF
    2013 Dec Form 990 $708,576 $660,649 $303,355 $624 N $694,904 $0 $511 $0 PDF
    2012 Dec Form 990 $480,309 $402,211 $295,493 $40,689 N $477,848 $0 $411 $0 PDF
    2011 Dec Form 990 $249,031 $315,366 $233,365 $56,659 N $248,116 $0 $365 $0 PDF

    Additional Filings (PDFs)

    Powered By Michigan

    340 BEAKES ST # 110
    Ann Arbor, MI 48104-1014