Living and Aging with Pride

Living and Aging with Pride is a multi-platform television program that provides information on retirement preparation and resources for other “later in life” issues. The program is produced by Living with Pride Inc., a nonprofit advocacy organization that aims to serve seniors. 1

At-A-Glance

Issue Areas: Multi-Issue Advocacy
Formation:

2020

Founder:

James Brown

Location: Salt Lake Cty, UT View on map
Tax ID: 84-4910413
Most Recent Filing: 2024
Budget (2024): Assets: $17,288 Revenue: $21,547 Expenses: $31,127

Contents

    Activities

    Living and Aging with Pride is a multi-platform television program that aims to serve the aging community at large with informative and entertaining content that focuses on enhancing quality of life. The program provides resources related to issues that affect the growing elderly population to help ensure that individuals continue to be economic and social assets to their families and communities.  1

    Living and Aging with Pride aims to provide content that features relevant and current issues along with usable information that encourages wellness and healthy lifestyles. The group ensures truth in its media messages by employing what it calls the values of integrity, wisdom, and strong family principles.  1

    As of December 2025, Living and Aging with Pride had produced 60 videos on its YouTube channel. 2

    Funding

    Living and Aging with Pride is funded by donations from individuals, foundations, and businesses. Tax filings confirm a $33,000 donation from the David Kelby Johnson Memorial Foundation in 2023. 3 Other donor organizations have included the Kanter Family Foundation 4 and the Segal Foundation.  5

    People

    As of 2025, James Brown was the host of Living and Aging with Pride, which he created. He is also the founder and as of 2025 was the president of Salt Lake City Studios. 6 As of 2025, Brown was sitting on the board of the Utah Investigative Journalism Project. 7

    Board of Trustees

    As of 2025, Kristy Chambers was the president of the board of Living and Aging with Pride and the CEO of Columbus. Chambers is a former CEO of Wasatch Homeless Health Care. 5

    As of 2025, Marion Willey was the vice president of the board and the CEO of the Utah Non-Profit Housing Corporation.  5

    As of 2025, Chad Salvadore was the treasurer of the board and the CFO of the Sorensen Impact Center.  5

    As of 2025, George Severson was the secretary of the board and the director of local programming and creative services at ABC4 Utah/Utah’s CW30.  5

    As of 2025, board member Shawn Newell was the president of Waves Enterprises, LLC.  5

    Advisory Board

    Members of Living and Aging with Pride’s advisory board included former Utah state Senator Jake Anderegg (R-Lehi), Bruce Baird, Gary Birdsall, Sam Brown, Seth Brown, Joel Bruce, Kristy Chambers, Peter Corroon, Reid Davis, Rob Encee, State Senator Luz Escamilla (D-Salt Lake City), Michael Gallegos, Scott Howell, Liz Owens, Betty Sawyer, and Marion Willey.  5

    Donor Organizations

    David Kelby Johnson Memorial Foundation (nonprofit)

    Kanter Family Foundation (nonprofit)

    Segal Foundation (nonprofit)

    Partner and Sponsor Organizations

    Atkinson Sound (for profit)

    BLANQ LTD (for profit)

    Bountiful Peak Advisors (for profit)

    Children’s Media Workshop (nonprofit)

    Columbus (nonprofit)

    Excellence in the Community (nonprofit)

    Evibe Solutions (for profit)

    FairFare Transportation (for profit)

    Final Stage Media (for profit)

    Giv Group (nonprofit)

    Habitat for Humanity Salt Lake Valley (nonprofit)

    Ibarra Business Centre (for profit)

    Justice in Aging (nonprofit)

    Mormon Women for Ethical Government (nonprofit)

    Rocky Mountain CRC (nonprofit)

    Salt Lake County Aging & Adult Services (nonprofit)

    South Salt Lake Chamber of Commerce (nonprofit)

    South Salt Lake City on the Move (nonprofit)

    Utah Commission on Aging (nonprofit)

    Utah Housing Coalition (nonprofit)

    Utah Nonprofit Housing Corporation (nonprofit)

    Utah Women & Leadership Project (nonprofit)

    YWCA Utah (nonprofit)

    Financial Statistics

    Total Assets

    Total Revenue

    Total Expenses

    YearTotal AssetsTotal RevenueTotal ExpensesFiling
    2024 $17,288 $21,547 $31,127 View
    2023 $26,868 $60,578 $37,476 View

    Revenue Detail

    Expenses Detail

    Grant Activity

    All-time grants received statistics from Candid dataset:

    • Total Grant Value: $3,500
    • Number of Grants: 2
    • Number of Funders: 2

    Selection of highest value grants received from the last seven years:

    AmountYearFunderSubject
    $3,0002022 David Kelby Johnson Memorial FoundationTo improve quality of life by providing decent, safe, affordable housing, focusing on low- and very-low-income individuals and families.
    $5002022 Kanter Family Foundation C/o Windy City IncSocial Welfare/ Educational 501 (c)(3) Organization

    Mentioned in this Article

    References

    1. “About Us.” Living and Aging with Pride. Accessed December 2, 2025. https://livingwithpride.org/about-us/.
    2. “Living & Aging with Pride.” YouTube. Accessed December 2, 2025. https://www.youtube.com/@livingagingwithpride1277.
    3. David Kelby Johnson Memorial Foundation, Return of Private Foundation (Form 990-PF), 2023, Part XV, Line 3.
    4. Kanter Family Foundation, Return of Private Foundation (Form 990-PF), 2022, Part XV, Line 3.
    5. “Board Members.” Living and Aging with Pride. Accessed December 2, 2025. https://livingwithpride.org/board-members/.
    6. “Our Team.” Living and Aging with Pride. Accessed December 2, 2025. https://livingwithpride.org/our-team/.
    7. “About Us.” The Utah Investigative Journalism Project. Accessed December 5, 2025. https://www.utahinvestigative.org/aboutus/.