TCC Entertainment

TCC Entertainment is an entertainment company and creative agency founded in 2017 by Ilias Anwar and acquired by Cliqk in 2025. 1  2 According to a profile created by Anwar, the company’s accounts were banned from TikTok and Meta following an April Fools prank. 3 The company endorsed the January 2024 March on Washington for Gaza. 4

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At-A-Glance

Type: For-profit
Founder:

Ilias Anwar

Contents

    Background

    TCC Entertainment evolved from a blog focusing on up-and-coming artists to a creative agency that creates commercials, media, event production, and branding. 5  1 In 2023, TCC Entertainment covered the Super Bowl, collaborated with the Trap Music Museum in Atlanta, and worked with Project Iftar to provide more than 15,000 meals during Ramadan in the Middle East. 1 Anwar claimed in 2024 that TCC Entertainment had “generated 90 million impressions annually” and that it managed more than 300 influencers for companies including Monster Energy, Warner Music, and Home Depot. 5

    April Fools Incident

    According to a profile created by Anwar, TikTok and Meta banned all TCC Entertainment accounts following an April Fool’s joke in which TCC Entertainment claimed it was sold for $28 million on the day it launched. Anwar’s profile claimed the joke attracted 12,000 new users and $100,000 in funding. 3

    Acquisition

    TCC Entertainment was acquired by Cliqk in November 2025, along with three of Anwar’s other ventures in a deal Hollywood Unlocked reported was worth about $900,000. 2 Hollywood Unlocked claimed TCC Entertainment’s digital content had garnered over 1.5 billion views. 2

    Leadership

    TCC Entertainment was founded by Ilias Anwar, who started it as a blog while a student at Virginia Commonwealth University. 1 Anwar was mentored by Rio Ray Blair, a former executive at Death Row Records in Los Angeles. 6

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    References

    1. “Starting with Just a Blog during Freshman Year, VCU Alum Ilias Anwar Has Built a Thriving Creative Agency.” 2021. VCU News. 2021. https://news.vcu.edu/article/2023/07/starting-with-a-blog-during-freshman-year-vcu-alum-ilias-anwar-has-built-a-creative-agency.
    2. Gayle, Kecia. 2025. “Cliqk Acquires Ilias Anwar’s TCC Entertainment, Tapped AI, Creator Week, and Ilias Events in a Multi-Platform Deal..” Hollywood Unlocked. November 19, 2025. https://hollywoodunlocked.com/cliqk-acquires-ilias-anwars-tcc-entertainment-tapped-ai-creator-week-and-ilias-events-in-a-multi-platform-deal/.
    3. Stackforce. 2025. “Stackforce.” Stackforce.Co. Stackforce. 2025. https://www.stackforce.co/talent/692d5b95a31693d610ea1e0a.
    4. “Endorsers.” 2023. March on Washington for Gaza. https://march4gaza.org/endorsers/.
    5. ByStories & Insights. 2024. “Meet Ilias Anwar.” Canvasrebel.Com. 2024. https://canvasrebel.com/meet-ilias-anwar/.
    6. View all posts by bigburr. 2024. “Entrepreneurs Are Modern Day Rockstars – TCC Entertainment.” 1stDayFresh.Com. February 3, 2024. https://1stdayfresh.com/2024/02/02/entrepreneurs-are-modern-day-rockstars-tcc-entertainment/.