Adam Geller is a Republican political strategist and pollster and is the founder and chief executive officer of the polling and political research firm National Research, Inc. Geller has worked as a pollster for the Trump 2016 Presidential campaign and several Super PACs supportive of former President Donald Trump during the 2020 and 2024 presidential election cycles, including the Preserve America PAC and the America First Action PAC. ¹

Geller is a long-time pollster and advisor for U.S. Representative Tim Walberg (R-MI) and worked on the gubernatorial and presidential campaigns of former New Jersey Gov. Chris Christie (R). ¹

Career

Adam Geller is the founder and CEO of National Research, Inc., a political research and polling firm, whose political clients have included Super PACs like America First Action, Preserve America, and Indiana Jobs Now, along with organizations like Americans for Job Security, the Republican National Committee, the Club for Growth, and the U.S. Chamber of Commerce. National Research’s clients also have included the campaigns of former U.S. Senator Pat Toomey (R-PA), Governor Brian Kemp (R-GA), and former Governor Nikki Haley (R-SC). ² Before founding National Research, Geller worked as vice president of the Republican-aligned media firm Jamestown Associates and at the Republican polling firms Public Opinion Strategies and Fabrizio, McLaughlin and Associates. ³

Trump Presidential Campaigns

In both the 2020 and 2024 election cycles, Geller was a pollster for Preserve America, a Trump-aligned PAC that was largely funded by the late megadonor Sheldon Adelson and his wife Miriam, who contributed $90 million in support of then-President Donald Trump’s 2020 election campaign. ^{4 1}

In the 2020 election cycle, Geller was a pollster for the Trump-aligned Super PAC America First Action, which is affiliated with the 501(c)(4) nonprofit America First Policies. ⁵ Geller also polled for the Republican Governors Association and National Republican Senatorial Committee in 2020. ¹

Keller had been a pollster for Trump’s 2020 presidential campaign, but according to reporting by Politico, the campaign ended its relationship with Keller and two other pollsters, Brett Lloyd and Mike Baselice, after damaging internal polling results were leaked to the media. The leak showed that Trump was trailing then-Vice President Joe Biden in several states and created an uptick in negative headlines for the Trump campaign. ⁶

Geller worked as a pollster for the Trump 2016 presidential campaign. ¹

Other Activities

Geller also worked as the chief pollster and strategist for West Virginia Governor-elect Patrick Morrisey (R) in 2024. ¹

Geller worked as the lead pollster for both of Republican Chris Christie’s gubernatorial campaigns in New Jersey. Geller then worked as the lead pollster for Christie’s 2016 presidential campaign. ⁷

Geller has been a long-time pollster and advisor for U.S. Representative Tim Walberg (R-MI). ¹

Geller guest lectures on polling at the Eagleton Institute of Politics at Rutgers University, where he received his bachelor’s degree. Geller received his master’s degree from the University of Delaware. ¹

1. “Meet Our Team.” National Research Inc. Accessed November 17, 2024. https://www.nationalresearchinc.com/meet-our-team.
2. “Clients.” National Research Inc. Accessed November 17, 2024. https://www.nationalresearchinc.com/clients.
3. “Shop Talk: All About Adam.” Rollcall, November 18, 2009. Archived from the original June 9, 2019. Accessed November 17, 2024. https://web.archive.org/web/20190609230222/https://rollcall.com/issues/55_59/-40760-1.html.
4. Isenstadt, Alex. “GOP megadonor Miriam Adelson to fund colossal super PAC for Trump.” Politico, May 30, 2024. Accessed November 17, 2024. https://www.politico.com/news/2024/05/30/miriam-adelson-republican-trump-super-pac-preserve-america-00160660.
5.  Isenstadt, Alex. “Swift Boat mastermind to launch massive super PAC to boost Trump.” Politico, August 31, 2020. Accessed November 17, 2024. https://www.politico.com/news/2020/08/31/swift-boat-mastermind-super-pac-trump-405519.
6. Restuccia, Andrew. “Trump campaign parts ways with pollsters after leak.” Politico, June 16, 2019. Accessed November 18, 2024. https://www.politico.com/story/2019/06/16/trump-campaign-parts-ways-with-pollsters-after-leak-1365908.
7. Rucker, Philip. “Exclusive: Chris Christie hires presidential campaign manager and appoints senior staff.” The Washington Post, July 3, 2015. Accessed November 17, 2024. https://www.washingtonpost.com/news/post-politics/wp/2015/07/03/exclusive-chris-christie-hires-presidential-campaign-manager-and-appoints-senior-staff/.