Third Way is a left-of-center think tank ¹ based in Washington, D.C. ¹ Founded in 2005 by former Clinton administration staffers, ² Third Way conducts policy research, writes papers, and advocates for left-of-center policy on issues including climate and energy, the economy, education, health care, national security, ³ and social policy. ⁴ Third Way has supported the pro-abortion Women’s Health Protection Act, which would codify an expansive reading of the Supreme Court’s holding in Roe v. Wade guaranteeing abortion access nationwide into law. ⁵

The think tank previously published articles with suggestions for how the Biden administration could improve its approval ratings on the economy ^{6 7} and outlined an alleged “Republican plot to steal the presidency” in 2024 based on “suppressing the vote, installing big lie counters, threatening election officials, seizing legislative control, and sabotaging the Electoral College.” ⁸

Following the 2020 elections, Third Way stood up Shield PAC, a super PAC which aims to protect at-risk House Democrats in swing districts. ^{9 10} Third Way president Jonathan Cowan has claimed that Republicans are “firmly in the grip of a deeply anti-democratic right-wing populism” ⁹ and Third Way’s research has investigated what a coalition “to defeat populism” must look like. ¹¹ Third Way Institute is a 501(c)(3) that supports Third Way’s nonprofit activities. ¹²

As of 2023, Third Way’s president Jonathan Cowan made $452,478 in salary and benefits. ¹³

History and Leadership

Third Way was founded in 2005 by former Clinton administration staffers. ² By 2013, Third Way had become a “prominent voice in center-left debates” and was named Think Tank of the Year by Prospect magazine. ^{14 15}

Jonathan Cowan has been the president of the Third Way Institute since 2005. ^{16 15 17} From 2000 to 2004, he was the president of the gun control advocacy organization Americans for Gun Safety. ^{18 19 20} Cowan has also worked as Chief of Staff of the Department of Housing and Urban Development under then-Secretary Andrew Cuomo (D) ^{21 22} and as co-founder of Lead or Leave. ^{17 23} In 2021, Cowan said that Republicans are “firmly in the grip of a deeply anti-democratic right-wing populism” and accused the party of trying to manipulate the 2025 counting of electoral votes. ⁹

Third Way executive vice president Matt Bennett has accused the Republican Party of being engaged in a systematic, sophisticated, and serious plot to execute a coup” and plotting to steal the 2024 presidential election. ²⁴

Third Way executive vice president of policy Jim Kessler previously worked for U.S. Senator Chuck Schumer (D-NY) and as director of policy and research for Americans for Gun Safety. ²⁵

Background

Third Way is a left-of-center think tank ¹ based in Washington, D.C. ¹ The think tank conducts policy research, writes papers, and advocates on issues including climate and energy, economy, education, health care, national security, ³ politics, and social policy. ⁴ Third Way has supported the pro-abortion Women’s Health Protection Act, which would codify an expansive reading of the Supreme Court’s holding in Roe v. Wade guaranteeing abortion access nationwide into law. ⁵

In 2022, Third Way published articles with suggestions for how the Biden administration could improve its approval ratings on the economy. ^{6 7} The think tank also outlined an alleged “Republican plot to steal the presidency” in 2024, based on “suppressing the vote, installing big lie counters, threatening election officials, seizing legislative control, and sabotaging the Electoral College.” ⁸

Following the 2020 elections, Third Way stood up Shield PAC, a super PAC which aims to protect at-risk House Democrats in swing districts. ^{9 10}  Shield PAC’s advisors include former U.S. Reps. Anthony Brindisi (D-NY), Joe Cunningham (D-SC), Kendra Horn (D-OK), Ben McAdams (D-UT), and Xochitl Torres Small (D-NM), all of whom were defeated for re-election in the 2020 elections. ²⁶ Third Way senior executives Matt Bennett and Jon Cowan are co-founders of Shield PAC. Bennett joined the anti-Trump Super PAC Lincoln Project’s podcast to discuss Shield PAC shortly after its launch. ²⁷ Third Way also commissioned a 2020 election analysis paper with The Collective PAC and Latino Victory Fund to analyze the “mixed bag” results for Democrats. ²⁸ In the 2024 election cycle, Shield PAC raised slightly under $115,000 and spent a little under $34,000. ²⁹

Third Way also operates the left-of-center DeCarb America initiative with the left-environmentalist Clean Air Taskforce and the left-of-center Bipartisan Policy Center. The DeCarb America Initiative aims to change American energy use from fossil fuels to nuclear power and weather-dependent energy in pursuit of net-zero carbon emissions by 2050. ³⁰

Policy Positions

Third Way is active in Democratic Party policy debates. The think tank claims it helped “rescue” Obamacare during the policy debate in 2009, ³¹ promoted same-sex marriage and supported the elimination of the Defense of Marriage Act, ³²  supported the Obama administration’s federally focused education agenda, ³² supports expanded nuclear energy use, ³² supports expanded trade policies including the defeated Trans-Pacific Partnership (TPP) and the North American Free Trade Agreement (NAFTA), ³² changes to the police system, ¹¹ and other positions. ³²

Third Way’s research has investigated what a coalition “to defeat populism” must look like based on analysis of voter files and electoral databases and analysis of polling and opinion surveys to understand what suburban voters want in a candidate. ¹¹

In 2022, Third Way and the National Urban League created the Alliance for Entrepreneurial Equity to elevate awareness of the barriers facing underrepresented entrepreneurs. In February 2025, the two groups created the Center for Entrepreneurial Opportunity (CEO) to advocate federal policies to help what they consider underrepresented entrepreneurs. ³³

In March 2023, Third Way released a report attacking Republicans on crime claiming that eight of the top 10 states for murder per-capita had voted for Donald Trump in 2020. “Republicans seem to do a much better job of talking about stopping crime than stopping crime,” said Third Way executive vice president for policy Jim Kessler in the report. ³⁴

In July 2023, Third Way launched a $600,000 digital advertising campaign urging the permitting of 20 nuclear reactors by 2035 to “meet urgent net-zero and national security goals.”  ³⁵

In December 2024, Third Way president Jonathan Cowan endorsed then-Wisconsin Democratic Party chair Ben Wikler, who was seen as a more left-wing candidate, for Democratic National Committee chair. Cowan cited Wikler’s knowledge of Midwestern battlegrounds, his relative youth, and the fact he is willing to work with all factions of the Democratic Party. ³⁶

In March 2025, following the second election of President Donald Trump and the start of the Second Trump administration, Third Way released a memo regarding findings it made following a February retreat with Democratic staffers and activists. The memo claimed that smaller donors to the Democratic Party “may not align with the broader electorate” ³⁷ and that the party should “[g]ive candidates and campaigns more flexibility in how they spend funds without excessive donor constraints.” ³⁸ In addition, the memo called for the Party to “[r]educe Far-Left Influence,” adopt a “[p]ro-Capitalism” message,” and to stop “demonizing wealth and corporations.” ^{38 37}

Following Donald Trump’s reelection, the group commissioned an 18-month-long Signal Project, which included polling to determine which Trump administration actions that voters both found relevant and unpopular. The report claimed that voters were skeptical of anything viewed as “performative” and that it would backfire. Third Way also claimed that “Shuttering USAID, using government power to attack political opponents, firing indiscriminately, degrading the civil service, releasing J6ers, or blaming Ukraine for the Russian invasion all are a combination of unwise, unethical, illegal, or unconstitutional. But none resonate much with key voters.” ³⁹

In May 2025, Third Way released a post on their X (previously Twitter) page criticizing the Democratic Socialists of America (DSA) claiming the DSA members refused to condemn the Holocaust, had Maoist sympathies, supported third party candidates in 2024, supported abolishing prisons and police, and repeated Russian propaganda after Russia’s invasion of Ukraine by opposing aid to Ukraine and encouraging the U.S. to withdraw from NATO. ⁴⁰

During a June 2025 meeting of “moderate” Democrats in Washington D.C called “WelcomeFest,” speaker Lanae Erickson, the Senior Vice President for Social Policy, Education & Politics for Third Way, criticized activist groups such as Justice Democrats and Our Revolution for “damaging” the “national Democratic brand.” ^{41 42}

Activities

No Labels

No Labels founder Nancy Jacobson helped Third Way founder and president Jonathan Cowan raise money to form the organization. Following Donald Trump announcing his candidacy for president in 2016, the two organizations began to advocate against the others’ policies. During the 2016 election cycle, No Labels released a statement calling Trump a “problem solver” in his 2016 presidential campaign, and during the Biden Administration No Labels released statements critical of then-President Joe Biden over his policies. At the same time, the group had allegedly planned to support a third-party candidate during the 2024 presidential election. According to an article by CBS News, No Labels sent a letter to the U.S. Department of Justice accusing Third Way of violating anti-racketeering laws by engaging in “unlawful conspiracy to subvert Americans’ voting rights” through campaigns to allegedly discredit the organization. ⁴³

At the same time, Third Way accused No Labels of presenting a “profound and existential risk to our democracy” and of violating campaign finance laws. They also blamed No Labels for helping Donald Trump win reelection as well as Republicans gaining majority in the U.S House of Representatives. ⁴⁴

Third Way claims that its activities against No Label led to the resignation of a board member as well as the loss of several donors. Third Way also received criticism for their activities by former Rep. Joe Cunningham (D-SC) and former Rep. Max Rose (D-NY), both of whom had previously worked with No Labels. ⁴³

In 2025, Third Way released a memo explaining how Democrats and their allies alienate voters by using language that sounds elitist, academic, or overly “woke,” instead urging a shift toward plain, relatable speech. It identifies categories of problematic terms—including “therapy-speak” (e.g., privilege, triggering, microaggression), “seminar room language” (e.g., systems of oppression, cultural appropriation, existential threat), “organizer jargon” (e.g., stakeholders, food insecurity, the unhoused), gender terminology (e.g., birthing person, cisgender, LGBTQIA+), racial constructs (e.g., Latinx, BIPOC, intersectionality), and criminal justice phrasing (e.g., justice-involved, incarcerated people). The document contends that while these words may originate from activist or academic circles, they confuse or alienate the broader public, and that Democrats can more effectively advance their causes by adopting straightforward, accessible language. ⁴⁵

“Talent Bank”

In June 2024, Third Way began planning a “talent bank” of individuals who could serve as staffers for future political positions. Called the “Moderate Power Project,” the proposal was led by former Biden White House staffer Destine Hicks-Lundy whom claimed the initiative was to ensure, “…center-left Democrats have a seat at the table…We’re making contact with every moderate Democrat that is interested.” ⁴⁶ The initiative’s goal was to raise $10 million before the election, while receiving a $1 million grant from Third Way. ⁴⁶

Trade Policy Report

In June 2023, Third Way released a report on its website claiming that Americans would support a carbon border adjustment mechanism (CBAM), which would impose tariffs and economic trade restrictions on imports from countries using “carbon-intensive industries.” ⁴⁷

In November 2024, CBS News reported on a Third Way report which claimed that a proposed tariffs plan by then-President-elect Donald Trump would, “cause a typical family’s annual grocery budget in 2025 to swell by almost $200 next year, which would amount to an increase of more than 3%.” ⁴⁸ In addition, the report claimed, “Prices are absolutely going to rise, because the added costs from increased tariffs will be paid by the consumes…[a]nd those price increases are going to be a lot harder for folks lower down on the income scale.” ⁴⁸

Immigration Policy

In March 2024, Third Way released a statement claiming to oppose the Laken Riley Act, a migration policy bill named after University of Georgia college student Laken Riley who had been murdered by an illegal immigrant earlier that year. Her killer, Jose Antonia Ibarra, would be charged and later convicted of murder in November 2024 and sentenced to life imprisonment without parole.  ^{49 50} The statement further claimed, “House Republicans are using the tragic murder of Laken Riley to perpetuate their false narrative of a ‘migrant crime wave’ and to avoid responsibility for tanking the strongest bipartisan border security bill in history.” ⁴⁹

Funding

In 2023, Third Way issued $130,084 in grants to groups based in Europe working on climate change issues. The group gave a $200,000 grant to the National Urban League, a $250,000 grant to The NewDEAL Forum “to support education and communication activities on clean energy investments,” and $10,000 to the pro-abortion Democratic PAC Emily’s List to help sponsor its dinner. ¹³

In 2020, Third Way issued several grants to left-of-center organizations including $297,683 to Smart Growth America;  $199,525 to The Energy for Growth Hub; $100,000 to pro-nuclear-energy environmentalist Breakthrough Institute; $100,000 to the left-leaning environmentalist National Wildlife Federation; $100,000 to the center-left Bipartisan Policy Center; $100,000 to the labor union-aligned BlueGreen Alliance; and $50,000 to NewDEAL Forum, a coalition of Democratic Party elected officials, to identify policies that can reduce emissions in an “equitable, worker-friendly way.” ⁵¹ In 2019, Third Way distributed a $30,000 grant to the Committee for a Responsible Federal Budget and $25,000 grant to NewDEAL for “pro-growth progressive research.” ⁵²

Financials

Third Way receives its funding from individual contributions and grants. ⁵³

According to Third Way’s 2023 tax returns, the group had $27,152,185 in revenue, $21,266,704 in expenses, and $50,031,214 in net assets. The group received $19,809,000 from Third Way’s 501(c)(3) affiliate, the Third Way Institute. ¹³

President Jonathan Cowan made $452,478 in salary and benefits. Executive VP of public affairs Matthew Bennett made $424,171 in salary and benefits. Executive VP of policy James Kessler made $421,659 in salary and benefits. Senior vice president, clean energy Joshua Freed made $335,274 in salary and benefits. Senior vice president, economic program Gabriel Horwitz made $327,829 in salary and benefits. Senior vice president for social policy and politics Lanae M. Erickson, Sr. made $320,507 in salary and benefits. ¹³

In 2023, Third Way received $25,000 from the Business Roundtable, ⁵⁴ $10,000 from the Arabella Advisors-managed North Fund, ⁵⁵ and $221,135 from the Arabella Advisors-administered Sixteen Thirty Fund. ⁵⁶

Associated Organizations

Third Way Institute is a 501(c)(3) that supports Third Way’s nonprofit activities. ¹² Third Way shares employees with Third Way Institute ⁵⁷ and all of Third Way Institute employees’ wages are paid by Third Way based on cost sharing, according to tax filing disclosures. ⁵⁸ Third Way also shares an address with the Third Way Foundation. ⁵⁹

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