The National School Choice Awareness Foundation (NSCAF) is a private nonprofit foundation that seeks to advance K-12 school choice. Through its charitable programs, NSCAF aims to empower parents to learn about and choose the best education opportunities for their children. ¹

The National School Choice Awareness Foundation shares its National School Choice Week, Navigate School Choice, and Conoce tus Opciones Escolares (Know Your School Options) programs with its sister organization, the National School Choice Resource Center, a charitable advocacy organization. ¹

Activities

The National School Choice Awareness Foundation’s charitable programs exist to promote school choice and awareness of all K-12 education options, ranging from traditional public schools to nontraditional learning environments. NSCAF’s programs include National School Choice Week, Navigate School Choice, and Conoce tus Opciones Escolares. ²

Every January, National School Choice Week (NSCW) aims to raise awareness about school choice by featuring events and activities throughout the U.S. National School Choice Week 2025 (January 26 to February 1) claimed to be the largest celebration of educational opportunity in America, featuring informative events like school fairs and capitol celebrations. ³

Navigate School Choice is a resource that helps parents navigate the K-12 education options available to families. Navigate School Choice provides comprehensive information about school choice policies in each state, aiming to help parents match their children to the right learning environment. ⁴

Conoce tus Opciones Escolares (Know Your School Options) provides Spanish-speaking families with access to school choice resources, events, and services. ⁵

Funding

The National School Choice Awareness Foundation is primarily funded by the Gleason Family Foundation, which contributed over $32.2 million since the Foundation’s establishment in 2022. ⁶

Other donors to NSCAF include the Walton Family Foundation, Stand Together Trust, and NSCW Management. ⁶

Leadership

Andrew Campanella is the CEO and chair of the board of the National School Choice Awareness Foundation and the chair of the board of the National School Choice Resource Center. Campanella formerly worked as the vice president of public affairs for National School Choice Week, national director of communications at the American Federation for Children, and senior director of teacher recruitment and communications at the American Board for Certification of Teacher Excellence. ⁷

Lisa Graham Keegan is the vice chair of the board of NSCAF, the secretary and treasurer of the board of National School Choice Resource Center, principal partner at the Keegan Company, an education policy consulting firm, and a founder of the National Charter Schools Founders Library. Keegan is a former Republican member of the Arizona House of Representatives (1991-1995) and a former elected Arizona State School Superintendent (1995 – 2001). Keegan served as education advisor to the late former U.S. Senator John McCain’s (R-AZ) 2000 and 2008 presidential campaigns. Keegan sits on the boards of Grand Canyon Education and 50CAN, and is the national chair of the Foundation for Advancing Alcohol Responsibility Advisory Board. ⁸

Tracy Gleason is the secretary and treasurer of the board of NSCAF and the president and CEO of the Gleason Family Foundation (GFF). Gleason launched the NSCW (National School Choice Week) initiative within the GFF in 2010. ⁹

1. “About.” National School Choice Awareness Foundation. Accessed February 6, 2025. https://schoolchoiceawareness.org/about/.
2. “Projects.” National School Choice Awareness Foundation. Accessed February 6, 2025. https://schoolchoiceawareness.org/projects/.
3. “Your Ultimate Recap to NSCW 2025.” National School Choice Week. Accessed February 9, 2025. https://schoolchoiceweek.com/guide-nscw-2025/.
4. “About.” Navigate School Choice. Accessed February 9, 2025. https://myschoolchoice.com/about.
5. “Home.” Conoce tus Opciones Escolares. Accessed February 9, 2025. https://opcionesescolares.com/.
6. National School Choice Awareness Foundation Inc, Return of Private Foundation (Form 990-PF), 2021-2023, Schedule B, Part I.
7.  “Andrew Campanella.” LinkedIn. Accessed February 6, 2025. https://www.linkedin.com/in/andrewrcamp/.
8. “Lisa Graham Keegan.” National Charter Schools Founders Library. Accessed February 6, 2025. https://charterlibrary.org/library/lisa-graham-keegan-bio/.
9. Campanella, Andrew. “From Awareness to Empowerment: The National School Choice Week Story.” Philanthropy Roundtable, January 23, 2025. Accessed February 6, 2025. https://www.philanthropyroundtable.org/from-awareness-to-empowerment-the-national-school-choice-week-story/.