Latino Victory Foundation is a left-of-center research and communications organization dedicated to building left-of-center political power within Latino communities and nationally through Latino communities. It is one of the three organizations that make up the Latino Victory network, the other two being the Latino Victory Fund (a political action committee, or PAC) and the Latino Victory Project (a 501(c)(4) advocacy group). ¹ According to tax documents, Latino Victory Foundation has been a project of the New Venture Fund. ²

The Latino Victory network seeks a “substantial increase in progressive Latino elected officials,” to increase the degree to which the Latino population votes in elections, and to increase the amount that Latinos donate to political causes, thereby rendering Latinos a critical bloc in the left-of-center political movement. ¹

Background

Latino Victory Foundation and the Latino Victory network was founded in 2014 to “build political power within the Latino community.” ¹ The Foundation is a research and communications organization that aims to promote civic engagement among Latinos and raise awareness about the community’s importance in U.S. history and contemporary life. ¹

The Latino Victory network is comprised of three groups: the Latino Victory Fund (a political action committee, or PAC), the Latino Victory Project (a 501(c)(4) advocacy group), and the Latino Victory Foundation (a charitable organization). However, there are no organizations registered as the “Latino Victory Foundation” in the Internal Revenue Service’s (IRS) database of tax-exempt groups. ³ Tax documents have indicated that Latino Victory Foundation is or was a project of the New Venture Fund, the largest nonprofit organization in the “dark money” network ⁴ associated with Arabella Advisors. ^{2 5}

Activities

Latino Victory aims for a “substantial increase in progressive Latino elected officials,”  to increase the levels of Latino participation in elections, and to increase the amount that Latinos donate to political causes. ¹ The organization advocates for expanding access to “high-quality” education and health care. ¹

Since its founding in 2014, the Latino Victory network has endorsed 208 political candidates and helped elect 108 politicians. Latino Victory helped elect Sen. Catherine Cortez Masto (D-NV), Rep. Veronica Escobar (D-TX), Rep. Sylvia Garcia (D-TX), Gov. Michelle Lujan-Grisham (D-NM), Sen. Ben Ray Lujan (D-NM), and Democratic member of Arizona’s Corporation Commission Anna Tovar. ⁶

Leadership

The Latino Victory network was founded by actress Eva Longoria Baston and designer Henry R. Munoz III. ¹

In December 2024, it was announced that former Biden administration official Cristobal J. Alex would become the new board chair and Erika Gonzalez-Reyes would become the board vice chair of the Latino Victory network. ⁷

Alex was the founding president of the Latino Victory Fund. He also leads the Washington, D.C. office of Tusk Strategies, a strategy advisory firm. ⁸

Erika Gonzalez-Reyes is an Asthma, Allergy, and Immunology specialist and University of Texas professor based in San Antonio, Texas. She is involved in nonprofit activism, serving on the board of Centromed, a regional activist group aiming to make healthcare access more accessible “to medically underserved Latino Communities.” She helped advance legislation permitting public schools to administer allergy and asthma medication that was ultimately signed into law by President Barack Obama in 2013. ⁹

In December 2024, it was also announced that Katharine Pichardo-Erskeni would begin work as the president and CEO of Latino Victory. ¹⁰ Pichardo-Erskeni had previously been involved with helping Latino politicians get elected in New York. ⁷

1. “About.” Latino Victory. Accessed January 6, 2025. https://latinovictory.org/about/.
2. Center For Democracy And Development In The Americas, Return of Organizaton Exempt from Income Tax (Form 990), 2019, Schedule I https://projects.propublica.org/nonprofits/organizations/203338874/202003209349302175/IRS990ScheduleI
3. “Tax Exempt Organization Search.” Internal Revenue Service (IRS). Accessed January 6, 2025. https://apps.irs.gov/app/eos/.
4. Kenneth P. Vogel, Katie Robertson. “Top Bidder for Tribune Newspapers Is an Influential Liberal Donor.” New York Times. April 13, 2021. Accessed April 14, 2021. https://www.nytimes.com/2021/04/13/business/media/wyss-tribune-company-buyer.html
5. Somos Healthcare Providers Inc, Return of Organization Exempt from Income Tax (Form 990), 2019, Schedule I https://projects.propublica.org/nonprofits/organizations/472528627/202130709349301033/IRS990ScheduleI
6. “Our Work.” Latino Victory. Accessed January 6, 2025. https://latinovictory.org/our-work/.
7. “Press Release: Latino Victory Ushers In New Leadership to Double Down on Gains in Latino Political Representation and Drive Latino Political Power Post-Election.” Latino Victory, December 18, 2024. Accessed January 6, 2025.
8. “Cristobal Alex.” Latino Victory. Accessed January 6, 2025. https://latinovictory.org/staff/cristobal-alex/.
9. “Dr. Erika Gonzalez-Reyes.” Latino Victory. Accessed January 6, 2025. https://latinovictory.org/staff/erika-gonzalez-reyes-md/.
10. “Katharine Pichardo-Erskeni.” Latino Victory. Accessed January 6, 2025. https://latinovictory.org/staff/katharine-pichardo-erskeni/.