For-profit

Propper Daley LLC

Website:

www.propperdaley.com/

Location:

Los Angeles, CA

Type:

Strategic Advising Firm

Formation:

2012

President (2023):

Greg Propper

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Propper Daley LLC is a consulting firm based in Los Angeles, California that assists in creating advocacy campaigns for nonprofit groups, businesses, and government agencies. It primarily aids left-of-center efforts and commits itself to a social justice identity. 1

Between 2015 and 2022, Propper Daley LLC has received  roughly $1.5 million in grants from the Ford Foundation for the purpose of annual “A Day of Unreasonable Conversation” conventions for entertainment staff to develop content around “social justice” themes as well as advocating for ending “mass incarceration” within the United States. 2

As of 2023, Greg Propper was the president of Propper Daley. He was the former executive director of Service Nation and managing director of Be the Change. 3

Background

Propper Daley is a strategic advising firm that offers advocacy campaign services to nonprofit groups, businesses, and government agencies. Founded in 2012, Propper Daley claims to employ between 11-50 employees with its headquarters in Los Angeles, California. 4

Services

Propper Daley consults with clients and advises strategy on  branding and advocating on what it calls the “most important issues of the day.” 5 Previous campaigns include the “National Day of Racial Healing” and “3,2,1 VOTE!” convenings for the W. K. Kellogg Foundation, the criminal justice advocacy campaign “HumanLevel,”  the anti-mass incarceration campaign “FreeAmerica” with singer John Legend, “Generation Change” with the Viacom Corporation, the “Get the Facts” voter mobilization campaign with State Infrastructure Fund, gun control campaigns with Everytown for Gun Safety, the “Vaccine Acceptance Educational Convening” with Pandemic Action Network, an LGBT advocacy campaign with Uprising of Love, and efforts to connect political campaigns with racial and social justice efforts with Zinc Collective. 6

In addition, it was worked on campaigns for military veterans. Such activities include “Got Your 6,” the “Warrior Wellness Alliance” with the George W. Bush Institute, and “C.O.D.E. Bowl” with video game publisher Activision. 7

Funding

Between 2015 and 2022, Propper Daley LLC has received roughly $1.5 million in grants from the Ford Foundation. In 2015, it received a $1,000,000 grant to support its “For the Free America” criminal justice campaign advocating for an end to “mass incarceration” and liberalizing the criminal justice system. 8 In addition, it received a $300,000 grant in 2019, as well as two $100,000 grants in 2020 and 2022, for its annual “A Day of Unreasonable Conversation” conference and fellowship program for Hollywood executives and writers to develop content encouraging “social justice themes.” 9

Leadership

As of 2023, Greg Propper was the president of Propper Daley. He was the former executive director of Service Nation and managing director of Be the Change, during which time he led an advocacy effort to pass the Edward M. Kennedy Serve America Act during the Obama administration. 10

References

  1. “Work.” Propper Daley. Accessed August 11, 2023. https://www.propperdaley.com/work/.
  2. “Grants Database – Propper Daley.” Ford Foundation. Accessed August 11, 2023. https://www.fordfoundation.org/work/our-grants/awarded-grants/grants-database/?search=propper+daley.
  3. “About” Propper Daley. Accessed August 11, 2023. https://www.propperdaley.com/about/.
  4. “About – Propper Daley.” LinkedIn. Accessed August 11, 2023. https://www.linkedin.com/company/propper-daley/about/.
  5. “About” Propper Daley. Accessed August 11, 2023. https://www.propperdaley.com/about/.
  6. “Work.” Propper Daley. Accessed August 11, 2023. https://www.propperdaley.com/work/.
  7. “Work.” Propper Daley. Accessed August 11, 2023. https://www.propperdaley.com/work/.
  8. “Grants Database – Propper Daley.” Ford Foundation. Accessed August 11, 2023. https://www.fordfoundation.org/work/our-grants/awarded-grants/grants-database/?search=propper+daley.
  9. “Grants Database – Propper Daley.” Ford Foundation. Accessed August 11, 2023. https://www.fordfoundation.org/work/our-grants/awarded-grants/grants-database/?search=propper+daley.
  10. “About” Propper Daley. Accessed August 11, 2023. https://www.propperdaley.com/about/.
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Propper Daley LLC

6380 Wilshire Blvd, 15th Floor
Los Angeles, CA 90048